Ikea is famous for giving its products funky, tongue-twisting Swedish names.
Now they’re infamous for making some Thai shoppers blush.
The Wall Street Journal reports Ikea’s Redalen bed frame sounds similar to getting to third base in Thai and the Jattebra glass plant pot, in part, sounds like a term for sex.
The racy name seems fitting for a bed, not so sure about the decorative planter though.
To try and prevent offending anyone in the conservative country, the furniture giant hired a Thai team to peruse its product lines and modify questionable terms prior to the store’s opening in Thailand last year.
“We’ve got to be careful,” team member Natthita Opaspipat told the Journal. “Some of them can be, well, a little rude.”
Just a thought —— maybe if Ikea products had crude names shoppers wouldn’t have as much trouble pronouncing them.