The Mechanic: show business

January 24th, 2012 -

It’s a great place to try out models, ask questions and take notes.

2012-NAIAS-Charity-Preview-view-image-Breaking into show business

By Dave Redinger

At this time of year, the buzz in the auto industry is ratcheted up a notch by the auto show. Basically the crown jewel of auto shows is the North American International Auto Show (NAIAS) in Detroit or just plain, Detroit.

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The Motown show is the one that kicks off the season. It’s here where manufactures proudly display new products, concept cars and business plans to the world’s media. I believe last year over 5,000 journalists attended, including yours truly.
This year the mojo is back in Detroit. Every one is optimistic.
Hyundai Elantra won the North American Car of the Year award. That’s really big. The fact is this is the second time Hyundai has won this award (in 2009 it won with the Genesis). This second award confirms Hyundai is a “player.”
It only took 30 plus years for the world press to accept the Korean company as a quality builder, after the disastrous Pony back in the day of its debut on this continent. Funny enough, no Chinese manufacturers were present at the 2012 show. It seems they have put their expansion plans on hold … for now.
If you’re planning to attend the auto show in your town, here are some hints that might help you enjoy the experience a bit more.
It’s a great place to shop for a car. Try out each of the models, ask questions and take notes. Usually the staffs manning the booths are supplied by the local manufacturers’ dealerships and they’re well versed to answer questions.
If you’re planning to purchase a vehicle in the next few years, take a serious look at the concept cars. The design of these concepts will give you a glimpse into where designers’ heads are. Many design features shown on concepts are likely to be seen in the next generation production vehicles.
One last thing: as you’re looking, trying and discussing, remember manufacturers are listening. They’re spying on the public trying to get a feel for their offerings. Well; spying may be a bit harsh; let’s just say they’re doing their market research.
Enjoy the show, there’s a lot going on.

Dave Redinger has more than 40 years’ experience as a mechanic and has run his shop, Doctor H Honda Specialists, in Toronto for the past 26 years. He’s also a radio talk show host and produces several television shows.

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