mini iPad

- October 12th, 2012

We’re going to find out very soon if Apple is indeed getting into the mini tablet market.

The company has scheduled an event for Oct. 23 where it is expected they will release a new product. And, of course, the speculation points to a mini iPad which will have a 7-inch screen or something close to it.

The word is that this will give Apple an opportunity to compete with products like the Kindle Fire. So does that mean the mini iPad will lack some of the functionality of its bigger brother? If the only difference between the mini and the full size model is the size, then what kind of price point can we expect that will entice people to buy a mini instead of a Kindle Fire, assuming you’re in the market for a mini tablet that isn’t quite as functional or powerful as the bigger players.

I think some reviewers miss the point of the Kindle products. In fact, there is an article in Forbes magazine in which Amazon admits it makes no money on the Kindle. That’s because the Kindle is a means to an end. What Amazon really wants you to do is to buy their books, clothing, music, DVDs, etc. And if they can put a device in your hands that makes it really easy to do, and that device doesn’t lose them any significant money, then they’re probably pretty happy.

Whereas the mini iPad can’t be a break even product for Apple. They need to make money on each device. Yes, Apple has a decent books store, but it’s not Amazon. And Apple makes money off apps as well. But at the end of the day, Apple is still primarily a tech retailer. They build products, sell them, or get other people to sell them. As cool as it is to watch YouTube videos on the iPad while sitting on the couch, Apple doesn’t own those videos, it doesn’t own the advertising dollars that go to YouTube.

That probably doesn’t really help you decide whether to go with a mini iPad or a Kindle product. As I’ve said many times before, if you can figure out what you want the device for, that will go a long way in helping you decide what product you should buy. Personally, I want an e-reader 90 per cent of the time. So for me, the Kindle Fire doesn’t even make sense. That’s why I still love my Kindle for reading. And it’s why the Kindle Paperwhite is the next toy I want to buy.

Let the hype begin!

Categories: Books

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