By now, book lovers have probably read somewhere that there will be no winner for the Pulitzer prize in fiction. It’s been deemed that there aren’t any novels worthy of the prize.
I think anytime you win an award or you get some sort of media buzz, it has to help. For me, it’s an awareness thing. Perhaps I don’t want to read that award-winning book because I’m not into that genre. But if the author wins a high profile award, chances are this isn’t his or hers only good book. So I check out their other novels hoping to find one that might appeal to me more.