Archive for March 28th, 2012

In this campaign, it’s all about the cash

- March 28th, 2012

It’s been official now for a couple of days, and unofficial for weeks.

Albertans are going to the polls April 23

And for all the talk of how different this race is, from the leaders to the parties to the political climate, at the end of the day, it’s about the dough.

And I’m not talking about all the talk of cutting budgets and balancing budgets, I’m talking about the Tories facing a well-financed an organized opponent.

I’m not saying the Wildrose will win because they have a lot of spending money, but much has been made of the party’s ability to fundraise more than their other opposition opponents.

And if the ad the party released in advance of the election call is any indication, the Wildrose is definitely something the Tories haven’t seen in a long, long time: A well-funded opponent.

Slick campaign financed with lots of cash may not win elections on their own, but they get attention. And getting voters to pay attention is more than half the battle.

I’ll leave forecasting to pollsters, but as Rick Bell says here: “Politics has come to Alberta.”