Tourism promo a quack

- April 20th, 2011

Alberta has lots to offer visitors.

Outdoor getaways. Mountain vistas. Amazing music festivals. Great sporting events. World-class dining experiences. Giant Easter eggs. And so on.

So it’s only natural that we would want to promote ourselves outside our borders.

The Canadian Taxpayers Federation has taken aim at an Alberta Tourism promotion, eyeing hockey fans and concert-goers at Anaheim’s Honda Center, home of the NHL’s ducks.

The partnership seems strange on face value. While the Travel Alberta spokesman claims they get good value and see business from visitors that they link to the Honda Center partnership, one has to wonder whether the province sees a return on the $500,000. It is possible, I suppose.

But having known Albertans who have capitalized on a hockey season trip to Disneyland by scoring cheap ducats to some NHL action, I wonder to whom they’re promoting the province. Surely plenty of Canadians. My hockey loving Disney visitors can’t be alone.

Categories: Politics

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1 comment

  1. John says:

    The question is: How do they measure the return on investment? How can they be certain that the promotion works? They have been working on this for many years, so how much money have they really spent? Have those questions been asked? In my opinion, this is a very incomplete text and could be elaborated more.

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