The world has its first hoverboard, or rather, its first HUVrboard.
On Tuesday, the group of MIT graduates behind HUVr released a video starring Christopher Lloyd, Tony Hawk, Schoolboy Q, and NFL player Terrell Owens riding, or rather gliding, around a parking lot on hoverboards.
In the four minute video, Doc Brown himself pulls up in a Delorean and announces that the hoverboard concept he and Michael J. Fox made popular in Back to the Future, is now a reality.
“I am proud to announce that thanks to the clever folks at HUVr Tech, the technology has caught up,” Lloyd says in the video.
Hawk, Owens, and Schoolboy Q all take the board for a quick ride, unanimously proclaiming they’ve never felt anything like it before.
“I feel like I was out of this world for a second, and I looked down and my feet are off the ground. I’m like, this is really happening,” Owens says.
Which segways perfectly into the ongoing debate occurring at the time of this writing on Twitter and, quite frankly, over every forum online. Is it real or just an elaborate hoax?
According to the company’s official website, the hovercrafts will be available for purchase in December, although there’s currently no date set in stone. If they’re truly marketing a hoverboard, point HUVr.
But more than likely, and I truly am sorry that I need to disappoint all the Back to the Future diehards out there reading this, it’s one of the most elaborate, well crafted marketing gimmicks about to go viral.
From the looks of it, the “trailer” has probably set in motion what could be the biggest online advertising campaign a skateboard retailer has ever attempted, but that’s just a hunch.
For now, we’ll have to trust the team behind HUVr – a group of Physics graduates, apparently – who may have found a way to defy gravity for the boarding enthusiast in everyone.