In an attempt to bring the airline in-flight safety booklet out from the seat pocket in front of you to the forefront of your mind, Air New Zealand is using technology along with star-appeal to make that happen. It’s all wrapped up in a new hand-sketched and animated video featuring celebrities and personalities to be rolled out on their national and international flights during the month of July.
Emmy-nominated American actor Ed O’Neill of hit TV shows Modern Family and Married With Children and New Zealand-born actress Melanie Lynskey of Two and a Half Men and Up In the Air, who also appear in the 3 1/2 minute presentation, narrate the video.
Using video to illustrate the dos and don’ts of safety onboard is not something new to Air New Zealand but this is their first foray into video using hand-sketched and animated formats.
Furthermore, using celebrities is also not a first for Air New Zealand having in the past used celebrities like David Hasselhoff, Lindsay Lohan and Richard Simmons. But the NZ based airline is taking it to the next step. This lighthearted new video includes cameos of not only Hollywood A-list types, but also sports stars, musicians and even world leaders, who are in the news today.
More than just Hollywood Stars
When you watch the video you’ll catch a glimpse of U.S. President Barack Obama, Australian Prime Minister Julia Gillard and French President Francois Hollande. Other well-known faces include the All Black’s Rugby team captain Richie McCaw, Olympians Mahe Drysdale and Valerie Adams, television star Paul Henry and rapper Snoop Dogg, who gives us an important message.
Recognizes Global Audience
Now the list goes on and likely, you may not recognize all the names and/or all the faces, I know, I don’t. Cleverly, Air New Zealand recognizes the global nature of their business so they’ve tried to feature a myriad of personalities so their passengers would be able to recognize at least some of them. For example Air New Zealand carries a large number of customers from Asia, so in all likelihood they would recognize two top Chinese celebrities—Kevin Tsai, a high profile TV personality and Chet Lamb a well-known Hong Kong-based musician and composer. I learn something new everyday!
Dubbed Ed & Melanie’s Safety Sketch, the video is a neat little entertaining yet informative and engaging piece of social media that will certainly get people looking up from their newspapers and e-readers and paying more attention to the important safety information being presented.
Win a Trip Around the World
There’s one more reason to pay attention. If you are clever enough to spot the celebs – I’ve mentioned a number of the names already, you can be eligible to win a trip around the world just for watching the video and entering the contest. (I’ve had a peek at the Terms and Conditions and it is open to residents of Canada, (except Quebec). Contest ends July 13, 2012 (4pm NZ time). Use Time and Date Converter to check your local date and time.)
photo/video credit: Air New Zealand
Greg Gazin is the Real Canadian Gadget Guy.