Despite their stock price being pummelled last week after their earnings release, Apple seems to be going full steam ahead, betting on the fourth generation iPad becoming even more widely accepted in big business, entertainment and in areas that consume huge amounts of data and require larger storage capabilities. Hitting the streets next Tuesday, February 5 is a 128GB version of the fourth generation iPad with retina display offering double the storage capacity of the current iPad models.
According to Apple, the iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad adding that companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad.
The double boost would certainly satisfy the storage hungry users, at least for now, as I discovered one can never have enough. It could also possibly be a response in to Microsoft Surface Pro which also has 128GB of storage.
There is no indication that there will be any further changes to the iPad beyond the boost of its flash storage. It is confirmed that it will ship with the Apple designed A6X chip, a FaceTime HD camera, LTE and the most recent version of Apple’s iOS 6.1. Given this, I suspect this could be possibly an interim move as a 5th generation model is quite likely already in the works.
A bump in storage also comes with a bump in price. The Wi-Fi model will sell for a suggested retail price of $799 CAD and $929 CAD for the iPad with Wi-Fi + cellular, which seems to be approaching the price range of MacBook Air territory.
Regardless, it seems that investors are taking Apple’s move as a positive sign. At the time of writing, Apple’s stock was trading on the NASDAQ at $459.26, up $9.36, or about 2.09%.
Photos courtesy Apple Inc.
Greg Gazin is the Real Canadian Gadget Guy.