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CES 2010: A True Magnet for Star Power

- January 7th, 2010

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It’s no secret that every year at this time CES- Consumer Electronics Show (Las Vegas Jan 7-10, 2010) is the ultimate show for gizmos and gadgets and all things geek – showcasing the latest and greatest and a sign of things to come. But of course, it’s more than that, it’s also about business and serious business it is.

But this year  CES seems to have attracted more than just business and technology people. Its blatantly apparent that Hollywood, TV -actors, producers etc., and major sports are really getting into the picture. So in addition to the techno-newsmakers, expect to see musicians – current and legendary,  stars of film, TV and reality shows and even Olympic and professional athletes create some buzz on the show’s floor.

Confirmed attendees include Stan Lee of Marvel fame, Guy Kawasaki, no explanation necessity, everyone knows Guy. Drew Carey, current host of The Price is Right, Baseball player Torli Hunter from the LA Angels. Expect to also see seven-time olympic medalist in gymnastics- Shannon Miller and Bradley Whitford (The West Wing).  These are just a few. Check out the CES site for a more complete list and where they are going to be and when.

So why the huge surge in interest in tech? Could it be because Ashton Kutcher and Oprah have dominated the Twitter space with more than a million followers? Or is it that Michael Jackson even in absentia, Vin Diesel and Barack Obama have a combined total of 24.75 million Facebook fans?

Probably – but its just big business, just look at what iTunes has done for Michael Jackson downloads, Rock Band for the The Beatles and their respective estates and of course, everyone wants to be part of the latest video game. Now we’re talking convergence!

Emmy for Jerry Lewis


It doesn’t stop there.  The 61st Annual Technology and Engineering Emmy awards will be presented today. The Board of Trustees of the National Academy of Television Arts & Sciences in conjunction with CES will be honouring the humanitarian efforts of Jerry Lewis who, for over 40 years, has masterfully used the medium of television during his annual Labour Day Telethon to raise $1 billion for Muscular Dystrophy research and equipment.

If you can’t make it out to CES, keep posted on whats happening with the Show Floor Buzz.

In the words of Lennon and McCartney – a splendid time is guaranteed for all.

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