CFL Commissioner gracing Cup Tweetup

- November 26th, 2010

MarkCohanCFLCommissioner

For the second time in 2 years, the CFL will have an official TweetUp as part of the Grey Cup festivities and once again, Canadian Football League Commissioner Mark Cohon along with a group CFL players. Saskatchewan Roughriders Tad Kornegay , Hamilton Tiger-Cats Arland Bruce and former Rider Don Narcisse are expected to be there.

A TweetUp is an in-person meeting or gathering initiated by or joined in by people who use Twitter. The inaugural TweetUp was held at the Unicorn, last year in Calgary.

“It was small and at the last second and initiated by fans who approached us,” explains CFL Digital Media Manager, Jaime Stein.

Stein says that Cohon’s mandate to them is to put the fans at the centre of what they do. Coincidentally he adds, “is that it came when Twitter was just becoming popular.”

The TweetUp was successful as they found that it was a great way to connect with their fans.

Stein says Cohon is a Twitter fan himself and wanted to be there. A number of players were also on Twitter.

For Edmonton, this year, the CFL decided they were going to initiate the TweetUp so they received guidance from the folks and fans who run BCLionsDen and CFLDaily to make it a great event.

But it’s already sold out.

“By the time we hit up the people we interacted with on Twitter, 80 tickets were already gone, which was 4 times what we got last year.”

Stein is excited about the whole Social Media aspect and its engagement with the fans.

“Our Brand statement is This is our league.” And events like TweetUps make it possible for fans to be part of it.

“Everything we do, especially on the digital side is meant to be inclusive of our fans and trying to make them part of our league, because at the end of the day it is their league.”

Stein credits the fans for the success of the 100 year-old league; they help make their jobs that much more enjoyable.

“I know the Commissioner loves to meet up with fans at Grey Cup – it’s one of his favourite parts. He enjoys shaking hands and hearing stories about people who have been to 20 straight Grey Cups and how it’s about a family traditions.”

Technology also seems to help the cause.

“Twitter gives us the freedom to interact with fans.”

Stein equates that to building very successful relationships by casually engaging with each other.

One story Stein relates was about a fan that sent in a picture of a pumpkin carved with the CFL logo. It was really well done so they decided on a Halloween game day use it as their CFL Twitter avatar.

Next thing he knew, fans from across the country were sending in their TwitPics (photo sharing via Twitter) of their own CFL carved pumpkins and they were being re-tweeted.

“It’s all about the community, that’s what it comes down to.”

Twitter  Coordinates etc…

If you want to follow me, @gadgetgreg, the TweetUp, will be held in Edmonton at Hudson’s on Whyte 104 AVe & 112 ST, on Saturday Nov 27th from 3-5PM MT (5-7 ET), with the Twitter hash tag #GCTweetUp.

You can also follow the CFL on Twitter @CFL and specifically for the 98th Grey Cup, the official hash tags are #98GC & #CFL

There is also the Official CFL FacebookCFL YouTube and the Grey Cup 2010 Festival sites for your enjoyment.

And finally, the 98th Grey Cup Championship Game will take place at Edmonton’s Commonwealth Stadium on Sunday Nov 28th at  4PM local time, 6PM ET, 3PM PT.

Update: Location Hudson’s 112St 104 AVe

CommishBYGreg Gazin

Mark Cohon – CFL Commissioner at TweetUp 2010 Edmonton

Greg Gazin is the Real Canadian Gadget Guy.

Follow me on Twitter @gadgetgreg

photo 1 courtesy of the CFL

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9 comments

  1. Kevin | November 26, 2010 at 10:33 am

    Great story. I actually got my tickets as soon as it was tweeted. It’s going to be great. Thanks for digging up which players are going to be there. I had no idea.

  2. Greg Gazin | November 26, 2010 at 10:41 am

    Thanks Kevin. The Digital Media folks at the CFL are not only responsive to the fans, but with media types like me as well. With all the Grey Cup festivities and craziness going on here, while I was not able to speak directly to the Commissioner, Jaime responded promptly, answered my questions and even supplied a photo all at short notice.

  3. Chuck | November 26, 2010 at 3:25 pm

    Thanks Greg! It’s nice to know that the CFL wants to engage the fans. As a football fan myself I sometimes wonder if we matter to the league, apparently so.

    Your posts are always entertaining and informative. Keep ‘em coming!

  4. Greg Gazin | November 26, 2010 at 3:47 pm

    Thanks Chuck! Wonder if it’ll spread to the NHL? Hello? Is anyone listening?

  5. Jade Gritzfeld | November 27, 2010 at 3:37 pm

    “The people from across Canada who meet once a year during Grey Cup week can now reach out to the Grey Cup community and connect all season long. This article describes the added element that Twitter brings to the CFL. The Real Canadian Gadget Guy gives us great background info on the the CFL seizing a technology opportunity to connect with the fans. After all, This is our league! Thanks Greg.

  6. Greg Gazin | November 27, 2010 at 3:55 pm

    Wow Jade! This sounds like a review! Much appreciated! Thank You! We’re just seeing the pre-game buzz. I can imagine what it’ll be like during the game. Of course the players themselves won’t be tweeting – or will they? I guess we’ll have to watch closely ;) I’m off shortly to the TweetUp! Keep following @gadgetgreg !

  7. Jade Gritzfeld | November 27, 2010 at 11:30 pm

    FYI. I posted a link to this article on Facebook and Twitter. The link is correct but the display text refers to another article.

  8. Greg Gazin | November 28, 2010 at 3:13 pm

    Thanks for posting & Thanks for the heads up! Sometimes technology has a mind of its own! :)

  9. Greg Gazin | November 30, 2010 at 1:33 pm

    Thanks to everyone for following me and tweeting at the Grey Cup TweetUp.

    Here’s a link to the official CFL Video. http://bit.ly/fOexVc

    Don’t watch it all or you might just see Gadget Guy @gadgetgreg lose the Rock, Paper Scissors final for Grey Cup Tickets. Oops, did I say that out loud :)

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