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Duracell’s battery technology guarantees life up to 10 years

- October 19th, 2012

 Duracell with DuraLock - COPPERTOP

Company’s waiting and you’re scrambling around the house looking for batteries. You find a 4-pack with 2 left in your junk drawer next to some old candles but sadly they’ve gone way past their best before date. Sound familiar? Help is on the way! Duracell has added DURALOCK Power Preserve Technology into their batteries that guarantees up to 10 years of power preservation depending on battery type.

While a growing number of devices now have non-removeable batteries, there are still a number of gadgets that use your traditional alkaline AA, AAA, C, D, 9V, coin cell batteries and the like.

Regardless of shape and size, it’s amazing how much we rely on batteries to power our gadgets, yet we constantly end up in panic mode when they die or run dry.

“We know that consumers don’t typically spend a lot of time thinking about batteries,” said Victoria Maybee, communications manager for Duracell Canada.

Duracell with DuraLock - out of pack

The new Duracell batteries with Duralock Power Preserve Technology can easily be identified not only by an extended best before date but also by the new Duralock ring on the battery itself.

The company says they have improved some of the things that typically reduce a battery’s life. These include significant enhancements to the purity of the ingredients in the alkaline cell; better protection via a unique separator between the anode(-) and the cathode(+) to reduce the probability of shorting; and better corrosion protection surrounding the contents with nickel-plated steel and an acid resistant and anticorrosive shell.

Of course actual shelf life is going to depend on how you store them to enable you to get your guaranteed shelf life.

Good news is that they won’t cost any more than before.

 

Variable Reserve Power 

Now not all the new and improved batteries are good for 10 years.

The Duracell ULTRA (AA/AAA), CopperTop (AA/AAA/C/D) and Lithium Coin will offer 10 years of reserve life; CopperTop 9V is five years; Hearing Aid (alkaline) is four years; Rechargeables and Alkaline coin cell batteries are three years.

While it would not be possible to comprehensively test a 10-year battery unless I was Marty McFly from Back to the Future, a longer shelf life battery is certainly welcome in my junk drawer or wherever I happen to stash them.

Photos Courtesy: Duracell Canada

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Greg Gazin is the Real Canadian Gadget Guy.

Follow me on Twitter @gadgetgreg or Empire Avenue (e)GADGET1.

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8 comments

  1. S. Wolf | October 22, 2012 at 6:59 am

    The headline is misleading. It ought to read “shelf life” instead of simply ‘life’, the latter suggesting the batteries last 10 years in use. If only …

  2. Brad in Canada | October 22, 2012 at 8:34 am

    They won’t cost any more because they put the price up 15% last year just before they started this campaign. Rayovacs cost less and last as long, both in storage and in use.

  3. Greg Gazin | October 22, 2012 at 10:06 am

    S. Wolf, thanks for your comment. I left out the word shelf for brevity as it’s explained in the first paragraph; however, I do see your point if someone is simply scanning headlines.

  4. jodi randle | October 26, 2012 at 2:01 am

    Wow! This is amazing! Duracell is really improving their batteries to suit the needs of consumers. Thanks for sharing information.

  5. William Tremba | January 29, 2013 at 9:21 am

    mailed a flashlight to duracell in Bethel Ct. in Sept. 2012 that was ruined by their leaking battreies dated 2013, also a new unopened pack dated 2015 that was leaking inside the package. This was a small very bright light used for hunting to get in and out of the woods before and after dark. I followed up with a letter of inquiry after about three months. I still have not heard from Duracell concerning my light or the new pack of batteries.So much for their written guarantee on the back of their packages to replace or repair any product damaged by their batteries. It is now Jan 29 2013 and it will soon be 5 months. Are my expectations too high?

  6. Greg Gazin | January 29, 2013 at 12:34 pm

    Hi William,

    Sorry to hear about the leaky batteries. I’ve never had that happen to with a brand name product and especially newer ones. From your IP, it appears that you might be in the U.S. but regardless, I’ve been in contact with Duracell Canada who might just be able to help us out.

    I’ll contact you privately and with your permission forward them your contact info.

  7. AllenBaker | February 3, 2013 at 4:31 am

    Thanks for duracell for giving this huge warranty, Its really great for us….! keep it up. http://www.batterywarehouse.co.uk/brand/eveready

  8. Greg Gazin | February 4, 2013 at 4:37 pm

    I’ve been informed through Duracell Canada that their U.S. office has been in touch with William about his battery issue and all has been resolved. The magic of social media! :)

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