To help support Freddie For A Day (FFAD) and to commemorate his birthday on September 5th, legendary Queen front man, the late Freddie Mercury will become an honorary member of the flock of Angry Birds. This is part of a unique partnership between FFAD, a charity and Rovio Entertainment, creators of the Angry Birds App.
For the occasion, and to support FFAD, now into its 3rd year, the Finland-based Rovio has created an all-new animation of Freddie as an Angry Bird on a bicycle featuring Queen’s classic tune, Bicycle Race.
“‘Freddie for a Day is such a great way to honor Freddie’s fun and flamboyant spirit while delivering an important message, and we’re delighted to be supporting them in our own Angry Birds style. Queen’s music has endured for a reason, because its creativity and contagious fun appeals to fans of all ages, and we’re happy to help keep Freddie’s memory and music alive for new generations of fans,” said Rovio CMO Peter Vesterbacka about the partnership.
This is part of a series of events to help raise funds and awareness for the Mercury Phoenix Trust – Fighting Aids Worldwide. In addition, in partnership with Bravado there will be a limited edition Freddie Mercury Angry Bird T-shirt that will be made available from the Angry Birds and Bravado webstores. A portion of the proceeds will be donated to the Mercury Phoenix Trust.
Queen members Brian May and Roger Taylor along with Queen manager Jim Beach founded The Mercury Phoenix Trust in 1992 to help distribute money raised that year at the Freddie Mercury Tribute Concert for AIDS awareness. The Trust has raised over $15 million since then to help in the worldwide fight against the disease.
If he had lived, Freddie would turn 66 on September 5th,2012.
photos courtesy Rovio Entertainment & Mercury Phoenix Trust
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