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When Zuckerberg grills everyone listens

- August 20th, 2012

iGrill Pro App - iPhone

With the price of Facebook shares dropping to about 50% of their issue price, Mark Zuckerberg and company is likely no longer the darling of Wall Street but regardless, people are certainly still willing not only to hear what he has to say, but also about what’s on his barbecue.

On Sunday, Zuckerberg posted on his Facebook account that he was updating his grilling app iGrill and that caused the servers at iDevices, makers of the gadget, to literally get smoked.

ZucksUpdate

iGrill is a nifty little device with a probe attachment, compatible with the iPhone, iPad and iPod touch, that allows you to monitor the temperature of what’s cooking on your barbecue. Its accompanying app allows you to monitor the iGrill thermometer from up to 200 feet away via long-range Bluetooth.

iGrill Photo

According to Chris Allen, CEO, iDevices, the company had quietly rolled out Facebook integration so that you could share with your friends and let them see what you’re grilling right now. They were not planning a major media blitz and figured that the new feature would slowly gain traction.

But of course, Zuckerberg changed all that. They had no idea what he had done nor did they realize that the impact would be so huge it would overload their servers and shut down their site for two hours.

“We were caught totally off guard by Mark Zuckerberg’s post and the immediate influx of traffic,” said Allen.

Allen realized that a quick add-on of servers and bandwidth was needed immediately. Interestingly enough, while excited about what had transpired, Allen quickly dispelled the rumor that iGrill or iDevices had received any actual investment from Zuckerberg, although he would of course welcome the opportunity to work with him. So there’s nothing cooking there yet.

Striking while the coals are still hot, for a limited time, iGrill is offering free domestic shipping (up to $12) when using the code ZUCK during the checkout from iGrillinc.com  We still need to confirm this for Canada.

It’s also available online through the Apple Store in Canada for $79.95 CDN, with free shipping included, automatically. The free app can be downloaded from the iTunes Store.

photos courtesy: iDevices, Facebook

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Greg Gazin is the Real Canadian Gadget Guy.

Follow me on Twitter @gadgetgreg or Empire Avenue (e)GADGET1.

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