HTC needs a more creative marketing department. I understand the company wants to make it sound like its new phone, the HTC One, is the only you’ll ever need. But that philosophy doesn’t really work when it has already released a One X, a One S, the One X+ and so on. And, ultimately, in another year or so HTC will have another phone, it will want you to buy. It makes you wonder if the company can come up with different names.
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