Last year, Apple released a Christmas ad that showed a kid playing with his iPhone during a family gathering, seemingly ignoring everybody around him. But it’s then revealed that he has been filming and editing the affair and shows the finished product to everyone on the TV. His family applauds him and cries at the supposedly “touching” video.
This year, the company’s Christmas ad, called The Song, features a young woman finding a poor old vinyl recording from Dec. 4, 1952 of a woman named Valarie singing a holiday song to someone named Raymond, presumably her husband, who couldn’t make it home for Christmas. The quality of the recording is poor, crackling and distorted, but heartfelt.
In a surprise move and just in time for Valentine’s Day, Apple has sweetened the appeal of the MacBook Pro with Retina display by updating the processors with a little more horsepower and lowering prices on some of the configurations making them a little more affordable.
Apple’s October event was more than spooktacular! It included the unveiling of a new iPad mini as well as a new MacBook Pro 13-inch with Retina display as the rumour mills had predicted and a whole lot more. Apple took the opportunity to offer some interesting upgrades to some of their software as well as unexpected update of the new iPad as well as a refresh to the iMac and Mac mini lines.
An Apple event is always an event and you never really know for sure what’s in store and the opening keynote for WWDC 2012, Apple’s Worldwide Developer Conference 2012 was no exception. With Apple’s online store temporarily unavailable we knew something new was afoot.
The crowd was welcomed by Siri, Apple’s virtual assistant with her utter charm, wit and an attempted sense of humour.
“I’m waiting for the new Samsung,” she said. “No, not the phone, the refrigerator. Hubba hubba.”