I find it odd strange that a company would name a phone after a derivative of the ’50s slang term “square,” but that’s exactly what LG did with its Optimus L7. Not just because square means uncool, but because referencing the ’50s makes the phone sound like a relic. But then… retro is in again!. And the ’50s are really retro. So perhaps using a decades-old term for uncool, makes it cool.