If you like to watch things as it happens, especially all things Apple, you’ll be happy to know that the opening keynote for Apple’s Worldwide Developers Conference (WWDC) 2013 will be streamed live today, Monday June 10, beginning at 10:00AM PDT, 1:00PM EDT, at Apple.com, so you won’t have to guess what’s going to happen.
There are a lot of great things about being Canadian. We’ve got universal health care, other countries tend to like us, we know the right way to spell “colour” and “neighbour”, easy access to poutine and good beer… the list goes on.
But every year when the Super Bowl rolls around, we’re reminded of one of the downsides of living in this great nation: We don’t get to watch the good commercials.
With airtime for the game selling for as much as $4 million US per 30-second spot, advertisers naturally bring out their big guns. Supermodels, special effects, celebrities, monkeys, laughs, tears… if only the Super Bowl itself could be this entertaining.
Problem is, even if you watch the game on a U.S. station, the feed will be subbed out for CTV’s own. Which means you’re getting commercials localized for our maple syrup-lovin’ market. Hey, did you know American Idol is on CTV? After the 15th promo spot airs during the game, you sure as heck will.
If you absolutely must see the Super Bowl commercials that our American cousins will enjoy today, here are some tech-savvy strategies that might help. None of which requires leaving the country. Whew!
Watch them now
Dozens of advertisers have already released their Super Bowl commercials online to capitalize on advance buzz, or to feature extended versions that won’t be aired on TV. (Honda’s salute to Ferris Bueller’s Day Off is the most-watched so far, with more than 11 million views.) They’re a bit scattered across the web, but you can find most of them at Adweek’s Super Bowl hub, or our own Canoe.ca.
Stream the game
This will be the first year the Super Bowl is streamed live online, through NBC Sports and some mobile phone providers. The catch is we’re not sure if they’ll be showing the TV commercials in the online stream (and the NBC online broadcast might be unavailable in Canada anyway.) While the U.S. Attorney General recently shut down a bunch of illegal sports streaming sites, user-driven video sharing websites such as Justin.tv and Ustream.tv will almost certainly do an end run around the law and have live streams from U.S. networks – including the commercials.
Get an antenna
If you live close enough to the U.S. border, you might be able to use an HDTV antenna to pick up a signal from an NBC station in the States, which will naturally feature the full roster of American commercials. As an added bonus, these over-the-air signals are in crystal clear, uncompressed (or at least less-compressed) high-definition. There are tons of antenna retailers out there, but Xtek.ca has a good selection of gear, as well as primers on how to set it all up. Of course if you don’t have one already, this might have to wait until next year’s Super Bowl. Not even FedEx does same-afternoon delivery.
Wait a little while
While some advertisers won’t reveal their commercials before the game, they invariably put them online moments after the ads air on TV. YouTube’s AdBlitz channel will round up all the commercials after the game is over, and there are even iPhone apps – like the $1.99 Super Ads app – that are updated with new commercials as soon as the ads hit the web. This means you can actually use the commercial breaks during the game for more important things, like fetching beer and going to the bathroom. These truly are enlightened times we live in.
As if our media diet wasn’t already saturated, Canadians now have a new all-you-can-eat buffet of movies and TV on which to gorge.
Netflix recently announced that they’re making their first international move by expanding from their U.S. operation upward into Canada. This may not seem like a big deal, but for Canadians, it’s a whole new way to get their media.
Details are sparse, but it’s a safe bet Netflix will appear on Xbox Live, in various televisions, and on laptops, iPhones and iPads. It almost certainly won’t be a part of Canada’s cable set top boxes, since Netflix will become a defacto competitor with the cable and satellite industry the moment it’s introduced in Canada.