Apple has found a way to combine teenagers’ iPhone addictions and the Christmas spirit in their new holiday-themed commercial.
The ad starts off with a family, including one pout-sporting, apathetic teenager, arriving at a relative’s house for the Yuletide season.
Throughout the commercial, the teen reluctantly participates in the different family activities but always returns his attention to his iPhone, appearing completely bored with the festivities.
It may sound like a typical Apple commercial, with everyone focused on their phones or tablets, barely engaging anyone else in the room, but the surprise ending is what truly brings out a smile.
What do you think of the video? Too over the top or just the right amount of sentimentality?