Looks like all that backlash from BlizzCon’s screening a clip of a Horde-tattoo-sporting metal head calling Alliance players homophobic slurs and telling them to go die has got the company’s attention.
Blizzard Entertainment President Mike Morhaime has issued an apology, admitting that it “was shortsighted and insensitive to use the video at all, even in censored form.”
See full apology after the jump.
Dear members of the Blizzard community,
I have read your feedback and comments about this year’s BlizzCon, and I have also read the feedback to the apology from Level 90 Elite Tauren Chieftain. I’d like to respond to some of your feedback here.
As president of Blizzard, I take full responsibility for everything that occurs at BlizzCon.
It was shortsighted and insensitive to use the video at all, even in censored form. The language used in the original version, including the slurs and use of sexual orientation as an insult, is not acceptable, period. We realize now that having even an edited version at the show was counter to the standards we try to maintain in our forums and in our games. Doing so was an error in judgment, and we regret it.
The bottom line is we deeply apologize for our mistakes and for hurting or offending anyone. We want you to have fun at our events, and we want everyone to feel welcome. We’re proud to be part of a huge and diverse community, and I am proud that so many aspects of the community are represented within Blizzard itself.
As a leader of Blizzard, and a member of the band, I truly hope you will accept my humblest apology.
- Mike Morhaime President, Blizzard Entertainment
Via The Daily What