Google has decided to name Android 4.4 “KitKat,” which is likely a surprise to many in the tech community.
Google has named each new release of its operating system after a different sweet product in alphabetical order: starting with Cupcake in 2009 to the current 4.3 release of Jelly Bean. So starting 4.4 off with a “K” and naming it for a chocolate product does conform to that formula.
But most people expected the release to be called Key Lime Pie, not KitKat. The move is actually a co-branding initiative with Nestle, Kit Kat’s maker.
Android’s marketing director Marc Vanlerberghe said in a Nestle press release: “We couldn’t imagine a better name for our Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android.”
Patrice Bula, Nestle’s marketing head, added: “We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more Kit Kat fans to enjoy their break.”
And then Bula goes on to talk about how great Nestle is with social media and so on. The release doesn’t explain why the Android release is one word while the chocolate bar is two. Kind of sounds like a bit of branding failure to me. But then, I’m just a lowly blogger, not a marketing whiz like these guys.
To mark the release of Android KitKat, Nestle is releasing over 50 million specially branded Kit Kat bars in 19 countries, including Canada. The bars will direct the OS and chocolate lovers to android.com/kitkat, where they have a chance to win prizes, such as Google Nexus 7 tablets, credits for the Google Play store, and special robot-shaped Kit Kat bars.
So what do you think of the name Android KitKat? Let us know in the comments.