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I’m sick of the Olympics already

- July 25th, 2012

Here’s a recycled column from Nov. 5, 2009. It contains my Olympic predictions, which stand for these games too. Take it away, past self . . .

Enough with the Olympic hype.

The 2010 Vancouver Winter Games won’t take place until February, but I’m already tired of them.

If you’re like me, you see the Olympics everywhere you turn.

The global sporting event has been promoted relentlessly on television for months now.

When you go to the movie theatre, the members of Canada’s Olympic team are featured in (embarrassing) big-screen promos.

Our athletes have also popped up on the cover of such magazines as Chill, which featured skiing babe Ashleigh McIvor back in August.

You want the truth? I was sick of the Olympics a long time ago.

Now the Olympic torch’s every movement is being tracked by media outlets from coast to coast to coast.

Enough already.

This is too much hype for an event that lasts only two weeks.

And let’s face it, most of us don’t follow most of the Olympic sports until the games roll around every four years. We just don’t care that much.

Maybe it’s because a number of the events are downright silly. Skeleton? Really?

I blame CTV for the premature Olympic-mania.

As every TV viewer in the nation knows by now, Canada’s biggest private network is the small-screen sponsor for the Vancouver games. By the looks of it, the folks at CTV have sunk millions into promoting their upcoming coverage.

But you don’t even need to tune in. I can tell you exactly what’s going to happen in Vancouver.

There will be a doping scandal. There will be a moment that makes us all proud to be Canadian. A U.S. athlete will do something arrogant. There will be a judging scandal. The gender of an Eastern European or Chinese athlete will be questioned.

No matter how many medals Canada wins, a long period of soul-searching will follow, with calls for more public funding to go to our athletes. This will seem like a good idea until people realize public money is actually their own money.

Maybe you are caught up in the excitement of the impending Olympics.

Maybe you don’t understand how I feel.

Maybe you think I’m bitter because I don’t get how important it is for our own country to be hosting the games, but I do.

I attended the 1976 Summer Games in Montreal as a kid. I still have fond memories of being in the Big O with my father, but the Olympics have changed since then.

Back in the day, only amateurs were allowed to compete. And there was little suspicion about cheating. Were I a true cynic, I’d say I’m sure all of today’s athletes are using banned substances — it’s just the dumb ones who get caught.

Hey, I have an idea that would dispel cynicism.

If the Olympics are really about the nations of the world coming together in the spirit of global competition, and not just making a big pile of money, why doesn’t CTV give away its Olympic feed — to any other broadcaster that wants the over-hyped coverage — for free?

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5 comments

  1. pinkypie says:

    Now we’re re-booting columns? Perhaps you could go back and find my comments from 2009…

  2. pinkypie says:

    I sent a comment but I’m not sure that it went fhrough but seeing the subject is what it is, I guess it doesn’t matter if I repeat myself. My first comment mentioned the fact that we are now “re-booting” columns and that perhaps you could just go back to 2009 and retrieve my comments from your 2009 blog…

  3. dan.brown says:

    pinkypie: I may recycle that column every two years! It’s a timeless classic!

  4. nflfan says:

    Dan,”It’s a timeless classic!“. That’s the exact same phrase (timeless classic) that my friend uses to justify buying old albums vs. trying any new music :-) .
    I also suspect it’s the same phrase networks use to justify showing re-runs :-) .

  5. Lisa says:

    Whatever I felt about the Olympics in 2009 still stands today too! It’s called consistency. :) And I agree. I have no interest and will be watching paint dry instead of the opening ceremonies. (I’m actually going to be painting!)

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