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Publishing strategies

- June 27th, 2012

Former TVOntario personality Paula Todd has written an e-book about her encounter with Karla Homolka in Guadalupe.

The e-book is 46 pages long and is available now. Todd plans on following it up with an expanded book in a few months.

That’s the first time I’ve heard of this type of publishing strategy: Priming the pump with an e-book, then following up with a traditional release afterward.

Will it work? Who knows? The publishing world is in disarray and everyone is making up their own rules.

Categories: News

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6 comments

  1. Charlotte says:

    First time?

    How about authors like Dickens who would write their stories in segments for a magazine, and then assemble a full sized novel?

  2. Jeff says:

    Charlotte, there’s a big difference between a 40-page e-book being expanded into a full-length book and a serialization merely being published in book form. The content of the serialization and the book were the same, which is not the case with Todd’s book.

  3. Charlotte says:

    Jeff, I’m not suggesting it’s an identical situation.

    I’m just saying that the idea of starting small and building to something bigger is an idea that has been lost until recently in the publishing world.

    What’s old is new again, and it’s wonderful.

  4. Leila Paul says:

    I read a couple of articles about Todd finding Homolka and I doubt it will work. It’s good for a brief nauseating moment of curiosity, but I doubt it will capture the market of traditional hard copy book readers.

    Charlotte is right, though, that earlier books were published as serials in newspapers and then compiled into books. However, those were classics and that’s why they survive to this era. Be they Dickens or Jane Austen, they had remarkable qualities in their ability to portray the social context of their times and historical events. Their character portrayals gave the people a fullness of their humanity and the skills of capturing dialogue that revealed the characters and their relationships is why they’ve remained relevant.

    Homolka as a full book? Not when Magnotta, Russell Williams and other such freakish events are no longer rare.

    I think the old world of hard copy books is gone. I read a great deal but I still buy them only when they’re not available as e-books.

  5. a says:

    Don’t know about Dickens but am pretty sure Hemingway would have used a Blackberry.

    And e.e. cummings would definitely e.e.mail, and write e.e.books.

  6. pinkypie says:

    “Everything old is new again”…I agree with Charlotte that this ebook of Todd’s is definitely a take-off of the serial publishing idea. I can’t agree with Leila Paul as the serials weren’t classics when they were published, nor were the novels…they became classics later. Definitely doesn’t have to be a “classic” to sell or be popular or even to attain longevity. I for one will probably buy the book when it arrives. Not proud of it, but definitely curiosity will rule and I would like to know a bit of what makes Homolka tick (seeing as the profits aren’t going to her).

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