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Posts Tagged ‘Karla Homolka

Publishing strategies

- June 27th, 2012

Former TVOntario personality Paula Todd has written an e-book about her encounter with Karla Homolka in Guadalupe.

The e-book is 46 pages long and is available now. Todd plans on following it up with an expanded book in a few months.

That’s the first time I’ve heard of this type of publishing strategy: Priming the pump with an e-book, then following up with a traditional release afterward.

Will it work? Who knows? The publishing world is in disarray and everyone is making up their own rules.