Book Subtitle is official – Thanks for your help!

- January 17th, 2012

Thanks for the awesome input as to the best book subtitle choice. Between comments on Facebook, Linked In, this Blog, Twitter, Email and old fashioned conversations, the result was overwhelmingly in favor of choice #3…so the title for my new book is…drum roll please:

Business Cards to Business Relationships: Personal Branding & Profitable Networking Made Easy

Soon, I’ll share the name of my publisher publicly. Any guesses?

Curious, since going public with the fact that this new book is being released, I’ve had a lot of questions from people about the book writing process. Is this of interest? Would you like to read more posts on how to actually write a book, sell it and get published?

 

Calling All Creative People: Cast Your Vote. Help Me Name My Next Book.

- January 10th, 2012

What’s the hardest part about writing a book? Naming it of course!

Sure, there is the whole challenge of bringing 75,000 words together into a manuscript, but that’s already done. Then there is the editing. I’m sure the page mark-ups will be returned from my publisher soon. Granted, after 8 years of writing for the London Free Press, I know how important editors are and I’ve learned to trust them explicitly, so that stress is off my shoulders.

It can be really difficult to find a traditional publisher. In fact, many authors would say that’s the hardest part of writing a book – getting it published. That’s true, but thankfully after years of promoting and selling my first book, I scored in a huge way with my new publisher who is picking up a second edition of the original Business Cards to Business Relationships: How to Build the Ultimate Network.

The ink is still drying on the contract, so I can’t tell you which publisher it is quite yet…BUT, I can tell you, that out of the top 25 business books in 2011, my new publisher was responsible for 8 of them! Here’s hoping some of their book-selling mojo rubs off on mine. :)

Here’s where I need your help:

Today, I got the email asking about my thoughts on the new book’s subtitle! YIKES. I can’t decide. So I thought, why not ask our Canoe.ca blog readers and social networks for some feedback.

Since it’s a second edition, it’s best to keep with the original title of Business Cards to Business Relationships: but the subtitle can change.

About the book:

It follows a similar format to the first edition, focusing on the Pillars of Profitable Networking: Perspective, Personal Brand, Procedures & Strategic Plan. When all four are given consideration, a professional can catapult their career success.

The target demographic is professionals who need to ‘get-out-there’ and network these could. include investment advisors, bankers, accountants, small business owners, job-seekers, lawyers. Or maybe, it’s someone like me, who was working as a receptionist/bartender and was on a mission to get connected and create a new path for my career. Thanks to networking, I was able to do that.

Here are the title ideas so far: (we’d like to include personal branding and profitable networking somehow in the subtitle)

 

1. Business Cards to Business Relationships: How to Get Connected, Build a Profitable Network & Create your Personal Brand, 2nd Edition
2. Business Cards to Business Relationships: How to Build a Profitable Network & Strong/(Distinct/Powerful/ Solidify Your)  Personal Brand, 2nd Edition
3. Business Cards to Business Relationships: Personal Branding & Profitable Networking Made Easy

 

Thoughts/Ideas? What’s your fave? Which do you like the least?

Do you have any other ideas that reflect the content and would appeal to the target market?

Thanks in advance for being a part of this creative process. Can’t wait to hear your thoughts.

Navigating Holiday Parties

- December 19th, 2011

It’s a little late in the season to talk about holiday parties! Heck, most of them are done already, but wanted to share with you an interview I had with Darrin & Colleen from Vinyl 95.3. In the short segment, we cover some ideas for introverts at parties, connecting with the big boss and standing out (in a good way!) because goodness knows we’ve all heard the horror stories of people who blew their careers by crossing the line at the company function.

Enjoy! Allison Graham talking about navigating office parties on Vinyl 953

Canadians in Scottsdale, Arizona

- December 13th, 2011

Sure, Florida may be the traditional Ontario mid-winter get away, but for those who are willing to put in a couple extra hours of flight time, there is a desert waiting to welcome snowbirds and you won’t be disappointed. Granted, I’m not even close to being a snowbird, but even so, Arizona is my favourite vacation destination.  Most likely when I am a snowbird I’ll be looking to AZ for a place to hibernate for the winter.

It’s a bit of a hot spot for conferences so I have an excuse to return about once a year.  I would love to see Tuscan and other parts of the State, but Phoenix is usually where I have to go, then Sedona and Scottsdale are where I want to go.

My first trip was after I ran in the 2007 Provincial election. I was exhausted and just needed to get away. The night before I left, a friend said hey, there is a couple from London in Scottsdale – why don’t I introduce you so you have a contact down there. He made the introduction and a place called 22 Palms became my impromptu hideaway.

Since then I’ve returned a few times, always to the same Martha-Stewart-esque-but-Cooler hospitality. I remember writing about 22 Palms and people asking me if they could book a stay. Well, not really. It’s actually Londoners Jamie and Robyn Robinson’s home in Scottsdale. They have 22 Palm trees on the property and thus, it earned its name.

Well, for those who are looking for some Canadian-style hospitality in Scottsdale, there is good news.

While the couple aren’t opening their home as an official resort so others can experience their hospitality, the couple has opened a breakfast and lunch restaurant that is just fantastic called The Egg I AM.

The Egg I Am Scottsdale Arizona

New Breakfast & Lunch Restaurant Opened by Londoners Robyn & Jamie Robinson in Scottsdale, Arizona

With so much travelling in the US lately for me, I find most of the chain restaurants are significantly greasier than their Canadian equivalents. So going to a breakfast joint and getting a fresh, homemade feeling meal in the USA was such a pleasant surprise. Although, there is no surprise in this case because Jamie and Robyn wouldn’t have it any other way. It feels like a little piece of Canadiana in Arizona.

So if you’re venturing to Arizona and wondering where to eat breakfast or lunch in Scottsdale, feel free to check it out. It’s a huge undertaking to open a restaurant and anyone who knows the industry knows how difficult it can be to launch a successful eatery. Somehow though, the couple has found their grove with solid staff and excellent food.

If you go, tell them Allison sent you!

Religion at Conferences

- November 20th, 2011

My Canadian readers are thinking, What? Who would be politically incorrect enough to include religion at a non-religious, professional association conference? I can only conclude from my experience at these conferences down south that this is an American thing to do. As I’m writing this, I’m contemplating what to do because in 20 minutes, the Optional Non Denominational Christian Worship Service is about to start. The key word is optional – the confusing words are non denominational Christian service.

The conference I’m at is for President-Elects who are preparing for their leadership role in local chapters. The roots of the founding American association for professional speakers is based on the value that if we support each other as professional speakers, then we’ll creating a bigger pie from which each speaker can carve his or her piece and a more significant recognition of the industry.

The organization was also founded in Southern US by amazing leaders who, even in the 70s, were committed Christians – not sure maybe Baptist or Pentecostal. It’s part of the fabric of the organization. Comments will randomly roll off the tongue of a speaker about Jesus, the Lord and/or referencing scripture. Not overwhelmingly often, but it does happen, usually dependent on who the speaker is at that moment.

To me, ah, no biggie. I’m Catholic, but there’s nothing they’re saying that is so far off the mark on my beliefs that I would be offended.

BUT, yesterday as they were sharing information about Sunday morning’s program, I sat beside a gentleman who was offended. Every time someone would reference the service his face would have this look of shock yet again. As a professional trainer/speaker with an incredibly successful business, he has as much right as any one to be in that room. Yet, as a Jewish man he felt the comments were inappropriate. By dinner our table mates were shifted and now there was a Buddhist at the table, equally annoyed by the constant return to the Christian conversations.

So what’s an organization to do? Honor its history and continue to operate the way it has for years? Or does it need to practice what it preaches and be inclusive? Would you say do-away with the non-denominational Christian service all together? or do your best to accommodate all religions and beliefs represented at the conference. Or what, just hope those with different beliefs aren’t so offended that they walk away from the organization?

Some companies have stopped saying grace before dinner. I prefer when a non-denominational thanksgiving is expressed. Non-offensive to any religion, but gives us time to slow down for 30 seconds to recognize and appreciate what we have. Usually, it’s the person who’s making the decision for grace whose beliefs are reflected in the decision.

Gee, I know we’re not supposed to talk about religion or politics to be politically correct, but someone has to start this conversation.

It made me feel incredibly uncomfortable to watch fellow attendees feel slighted – even if that wasn’t the intent. Yet, if I could find a Catholic service this morning, I’d be walking there now. But what about the others? Can’t help feeling their annoyance for them.

What is your solution? Let’s open the conversation (and please, because this is a delicate subject, be respectful, it’s not people’s belief that are called into question, it’s how do we accommodate a diverse and inclusive professional association while honouring the leadership’s beliefs that what used to work still works.).

Jack the Ripper’s Mascot Branding Nightmare and Solution

- November 16th, 2011

You’re likely aware of the outrage regarding London’s new professional baseball team called the Rippers with a logo that highlights “Jack” the Rippers’ mascot. The team’s president and general manager David Martin claims there is no co-relation between the brutal serial killer and the team’s intended image.

You be the judge. This image was pulled from Wikipedia and made its way around twitterverse last night thanks to Kevin Van Lierop a.k.a. @kvl

jack the ripper

@Kvl 's Twitter Picture & Post: "I guess he has a point, they aren't that similar"

From a branding perspective, this is a nightmare – unless David Martin fixes it.

First of all, despite the team’s best intentions to create Jack the Diamond character who left London’s favourite game (hockey) to play at the ball park, anyone in business knows that “intentions” don’t matter. Rarely, if ever, do good intentions out shadow the reality and others perception of your intentions.

In any business if you have to explain your logo, that’s not a good sign. If you have to create a back story so extravagant that people have to pay attention for longer than 140 characters it won’t stick.

What will stick is the public’s gut reaction of your brand. And for the Rippers, the initial gut reaction is not good.

There is so much more to a brand than a logo, name and back story. If you read my recent column on Personal Branding, you’ll be well aware of my passion for how important it is to create and protect your personal brand. It’s the same with companies…or in the case of the new London Rippers with baseball teams.

In the column, I share that a “brand” is the gut reaction that others have about you or your company. You can’t control it, you can only influence it by making good decisions about what people see, hear and feel when they interact with you or your company brand.

The big unveil of the Rippers’ new name and logo left people seeing a  significant likeness to the brutal serial killer now holding a baseball bat rather than a knife.

People heard some random backstory about Jack the Diamond that had absolutely no chance of developing traction thanks to the general public’s comments. The written words outshined anything the team could possibly say to create a new association.

Even if it wasn’t announced during a campaign to end violence against woman, it still drums up feelings about chilling murders dating back to 1888 in the other London. Not to mention the stripper connotation to the word which led to one of my favourite tweets:

“If hubby says he’s going to the rippers tonight, should that be a red flag or should you send the kids?” #justchecking”

The most difficult part of this branding strike-out is how people feel. From the comments on social media it’s easy to glean that people are not embracing the whole Jack the Diamond character as one of their own. Rather they generally feel like the owner made a mistake that he won’t admit to. By using this name and logo, people feel like it’s in poor taste, bad judgement, disgraceful, disempowering toward women and counterintuitive to how hard society has worked to end violence against women. This list represents generalizations, but they are all words pulled from the twitterverse.

Bottom line: People don’t like it.

I love the optimists who think this will pass like so many scandals in the past. But this is different. This is not a scandal or a failed promise of yet another politician. There is nowhere to the channel to (a key element of successful scandal spin).  The team should be a symbol of the amazing sporting community we have in London, Ontario. Unfortunately, with much of those paying attention being offended, it’ll be tough for the team to overcome these feelings and get traction.

Every time a person sees the jersey the team runs the risk of offending someone. If it’s a new visitor, they’ll deduce the same visceral reaction so many people did last night. When the team plays, I know I’ll be looking down from my office window that overlooks the ball diamond and be disgusted that there are a whole bunch of guys who don’t have enough tact or couth to refuse to wear a jersey that is degrading to women and unintentionally celebrates violence against women.

An overreaction? Perhaps. I think they would have had more support with just Rippers without “Jack” the Ripper’s mascot. I think the public could get over the whole stripper connotation/likeness much easier than getting over the serial killer.

So what’s the solution?

It looks like the team’s leadership wants to dig their heels in as they try to champion their version of Jack the Diamond who can “rip” balls out of the park. Why is this the fight you want to fight?

Why not take the high road? Apologize to the public. Recognize that it was not your attention, and it’s not an admission of guilt, but the team is more focussed on representing our community in a positive way and making them proud. Therefore, you will pull the offensive (to the majority) mascot and create a new image for this new baseball team.

Then, to engage the community, run a naming and logo design contest, with the winner getting prime tickets to the opening game and unveiling. London is such an incredibly creative community. Engage the talent we have here and give them a chance to show their support.

This will go a lot further to engaging the grassroots. The goal at this point is to keep the team focussed on winning games rather than fighting the protestors.

Contrary to popular opinion any exposure, positive or negative, is not good for the team. If it doesn’t result in ticket sales, then the team won’t be around to lurk in the shadows of the ball diamond very long anyhow. (yes that’s a bad Jack the Ripper play on words)

P.S. Hey, isn’t it exciting that London has a new Professional baseball team – regardless of the name! The story that has been lost in all this outrage.

Oprah, Technology and Growing with the Times – Part 2

- November 10th, 2011

So there we were, finally, entering Oprah’s studio. I’m not sure what I was expecting. Given the buzz and enthusiasm that people had shared with me leading up to the evening, I suppose a bolt of lightning as I walked through the door would have been in order.

Allison Graham at HARPO Studios

Me arriving at Harpo Studios on Oct 28th for Oprah's Life Class

Seeing Oprah, in-studio, up close and personal is considered a once in a lifetime opportunity. Unfortunately, I’m not much of a star-gazer. So, yes, respect for the woman and all her accomplishments for sure, but crazy, frantic OMG it’s her, is not really my style.

Over-the-top excitement would have been inappropriate anyhow given we were not there as spectators, we were there to do a job. The goal was to spread content from Oprah’s Life Class onto the internet. As for the content we spread, there were lots of great quotes that came out of Oprah’s Life Class. You can probably still see the twitter feed somewhere or maybe you even followed it that Friday night, but for this blog I want to talk about the business perspective of Oprah’s Life Class and the OWN Network.

melissa-dawn-lierman-timeoutmom-chicago-october-2011-harpo-studios-with-allison-d-graham-and-margarita-ibbott-looking-lovely-in-blue-065

Melissa Lierman (RT), Margarita Ibbott (centre) and Me tweeting for Oprah's Life Class.

It is no surprise that Oprah went in the Life Class direction. Think of the self-help industry gurus – the Anthony Robbins and Dr. Phil’s of the world – they have made millions helping people create better lives. Why wouldn’t Oprah, a woman who has lived the Amercian dream and is the envy of so many people, jump on the self-help gravy train.

I’m actually expecting that they’ll find a way to repurpose the life-lessons and turn those products into another multi-million dollar enterprise. The journals are coming and were included when you registered online, but imagine the 25 Lessons book, ebook, audio recording, online coaching program, paid membership forum. There are so many possibilities to monetize the 25 Lessons from 25 Years in television it would be a shame for her to waste it.

The most difficult way to monetize the life class, in my opinion, is on a cable network. Hear me out.

On several occasions Oprah asked the audience (which people watching the show online would have heard) to encourage their friends and family to watch the OWN Network. The overall theme was they need the viewers to get the ratings to get advertisers to make the money. Once she even hinted that all the online viewers didn’t matter without the revenue from the TV – that’s backward thinking for 2011.

It felt like Oprah was really being authentic in her request, but through her game face, I interpreted disappointment of a network that is not getting the traction she would have hoped. This shouldn’t be a reflection on Oprah and her skills as a business woman; it’s a reflection on the changing times.

Oprah prepping for Oprah's Life Class

When I left for Chicago the majority of those I talked with weren’t even aware that Oprah had a new show, let alone a television network. The first question was, “What channel?”  If you aren’t sure either, please visit www.Oprah.com and use the channel finder tool on the right sidebar. The tool works in Canada too. Some pages you’ll find it at the top, on others it’s buried at the bottom.

The second question was often, “How do we watch the show if we don’t have cable?” Which brings me to the reason I am not convinced the OWN Network will have the same success as Oprah’s other ventures.

With the uncertain economy and job loss, ditching a cable subscription is an easy way to save a hundred bucks a month. Everything is available online and so why would you spend the money if you don’t need to? Even one of the live tweeters at the show didn’t have cable. Here’s an article from Economy Watch that references the slowing cable trend. It’s easy to imagine this trend will continue on a downward spiral.

Oprah’s team has done a fantastic job of incorporating technologies and building an online community for the life classes – that’s what needs to be monetized. Making a fuss about getting viewership on television is an equivalent to trying to push a marshmallow into a piggy-bank.

Why not monetize everything online? Check out her website: Where are the advertisers? Where are the corporate sponsors? Where is the digital marketing strategy? It’s the same principle of the newspapers. If publishers resisted the reality of today and were expecting their printed editions to carry the entire ship, they’d be out of business. They were forced to shift their perspective and monetize the online portals. Huffington Post is a great example of embracing the technologies of today.

Even if you wanted to get the traction with viewers on television, how can one reasonably expect to do that with the forum chosen?

Momentum takes time – it can’t be built in 5 weeks to the same level that was created over 25 years. There’s not enough time in between classes for viewers to reach out and include their friends. Recognizing that Oprah wanted to get off camera, maybe the decision was made to cram five life classes a week in five weeks so they could speed up the process of getting through 25 classes.

In terms of commitment, that’s just over-the-top. Who can manage a life class every night for 5 weeks? The extra committed ones for sure, but the rest of us? That’s asking a lot.

This show is intended to change people’s lives. To do that, it needs to be an interactive experience; it’s not the same as passively watching the old Oprah show to be entertained. People need to process the information and apply it to their own lives and then come back for more. At least that’s what the adult learning experts tell me.

Imagine the difference if the Life Classes were weekly. Oprah Life Class groups could be popping up all over the world. Having weekly gatherings with like-minded friends and creating Oprah Support Teams would give it more traction and more impact. Team photos could be posted in the online forum which would encourage other teams to be created because everyone loves their moment in the spotlight.

Teams could reach out in their communities as they put the life lessons to work each week. They could literally take the “Joy Rising” message and create joy together. This could create more local media coverage and interaction. Again raising the buzz, directing more eyeballs to the television (it’s tough for a handful of people to gather around a computer screen) and generate a groundswell of support.melissa-dawn-lierman-timeoutmom-chicago-october-2011-at-own-studio-for-oprahs-lifeclass

The other challenge is the timing. How do you capture the mom market with an 8:00PM time slot? What are mom’s doing at 8:00 PM? They are certainly not sitting down in front of the computer or television reflecting on their own life’s goals – they’re distracted by their families or trying to catch their breath from another hectic day. A quick survey of my friends and it was clear that nightly at 8:00PM was the wrong time for them to participate and carve out some “me” time. Again, the most committed fans could pull it off, but the momentum needs time to build. Convincing your family to extend mommy time every night for five weeks sounds impossible.  (I don’t have the good fortune of children yet so I’m just going by others’ comments)

Going live on the OWN Network at 8:00 on a Friday night was an even more confusing decision. Why? What are people doing at 8:00 on a Friday night?  The night I was there it was the World Series game. No wonder getting traction on and offline felt pretty difficult that night. Even Melissa, who has an extremely active and engaged following on Twitter with @TimeOutMom, was not getting the kind of traction she normally would. Wouldn’t an early week time slot be more convenient? Granted, self-growth is never convenient, but why not make it accessible?

The saying, what got you here won’t get you there comes to mind. While Oprah was able to reach millions of viewers daily at 4:00 PM on a National network that was included in your basic cable package during a time that people’s only option was cable, now the world has shifted.

It’s impossible to transfer the celebrity of a show to a network and hope people will tune in just because the network is owned by Oprah. Even her magazine, though it’s packed full of content from various contributors, readers pick it up because it feels like another connection to the icon. Watching other shows on the network owned by her doesn’t have the same flare. Who knows, maybe the new Rosie Show will give it the kick it needs to get the television traction. Again, they’ve chosen a 6:00PM timeslot. Who’s watching TV at 6?

It will be interesting to see how they approach the second season of Oprah’s Life Class in 2012. If you haven’t caught it yet, and you don’t have plans this Friday night, check out the OWN Network and watch the show. This will be the 25th Life Class. I would love to hear what you think.

Oprah, Technology and Growing with the Times – Part 1

- November 8th, 2011

Attending Oprah’s Life Class in Chicago as a live tweeter was a pretty remarkable experience with lots of lessons. There were many experiences that made up the whole experience so I warn you now this will be a long blog post. (Actually I’ll split it in two)

Once Oprah retired from her own show, any illusions (or delusions) of one day being on the Oprah show pretty much vanished for so many of her followers. That made her decision to return to the front of the camera for Oprah’s Life Class even more invigorating for her followers. A dream was reborn. There were audience members who had waited 25 years to attend the Oprah Show. This new show finally gave them their chance to be in the studio. Meeting these excited folks was definitely a highlight for me.

melissa-dawn-lierman-timeoutmom-allison-d-graham-margarita-ibbott-outside-harpo-studios-october-2011-024

Melissa Lierman, Allison Graham & Margarita Ibbott arriving at Harpo Studios

My friend Melissa Lierman, a.k.a. @TimeOutMom on Twitter was my link to this experience. She was invited twice as her online following and quick typing skills can create well over 1 Million impressions for a twitter party. For Oprah’s Life Class a week earlier, she achieved 1.2 Million impressions and aside from Oprah’s official twitter profiles, Melissa was a top influencer on her first trip. Unfortunately we don’t have numbers for the show I was at, but it’s no surprise Melissa was invited back to the show with a plus two.

While I don’t have nearly the following that Melissa does on Twitter, I do have the good fortune of writing a blog for LFPress which means my blog feeds into www.canoe.ca – Canada’s national news source. My LFPress editor was kind enough to feed my twitter stream into my blog for that night, which would have given even more exposure to the show.

When I started sharing the excitement that I was going, I must admit, people were confused. They didn’t realize Oprah had a new show. So here’s the skinny on what’s been happening:

The first few weeks of Oprah’s Life Class was shared online at www.Oprah.com and reruns aired on Oprah Winfrey’s Network OWN. The last few Friday nights, the show aired LIVE on OWN and www.Oprah.com as the female icon shares 25 life lessons learned over 25 years on television. This coming Friday, November 11 will mark the end of Oprah’s Life Class and she will launch another similar series in January moving across the United States. (Hey, do you think they would make a Canadian stop in London, Ontario?)

The Road Trip:

Seriously, if Melissa and I had started flip cam’ing when we left on our journey, we would have had a bloppers reel that would put Oprah and Gayle’s road trip to shame. It was hilarious. Right down to the drug sniffing dog that busted the car of four guys next to us at the border. Watching their body language shift as they realized what was happening was a life lesson all on its own.

For the record, it is NOT as fast to drive to Chicago as it is to fly there! We figured by the time we got to the airport, waited in line and flew, we’d already be there if we drove. Thankfully, the Sheraton Chicago welcomed us in the wee hours on Thursday morning with a friendly smile. We had arrived at last.

Technology

Melissa Lierman & Allison Graham test driving computers at the Chicago Microsoft Store

Melissa Lierman & Allison Graham test driving computers at the Chicago Microsoft Store

It became evident that not only was I entirely dependent on my various devices, but the universe has an uncanny sense of humour. Here it was, crunch time, I was on my way to live tweet at Harpo Studios and the technology that connected me to the world at large was on the fritz.

The day we left for Chicago, my computer started acting up. No big deal I figured, I’d call my brother’s IT guy and get it sorted when I arrived. Apparently, when I upgraded from XP Professional to Windows 7 a month or so earlier, I hadn’t yet deleted the partition with the old operating system and file copies. While it had worked just fine, the last video I added onto my hard drive the day before had pushed my HP’s hard drive over the top.

Oh, I can hear you MAC folks saying, make the switch and you wouldn’t have those kinds of problems. Ah, not a chance. I am a PC loyalist through and through. This HP laptop has been with me since spring of 2008. I wrote my book on it. It’s traveled everywhere with me. I’m attached. I love it. I just should have finished step number 7 of the instructions when upgrading to Windows 7, which I absolutely love as my new operating system.

So what’s a girl to do? Get a new computer apparently!

Microsoft has launched new Microsoft Stores in the US. They are like a technological playground for the PC user and thankfully there is a Microsoft Store in Chicago. I wouldn’t have even known about the stores if it weren’t for Twitter and #Win7Tech chats on Tuesday afternoons.

Melissa’s computer also had hit overload (she’s a power-power user) and so instead of spending the afternoon getting primped and prettified, we spent it meeting Joseph at the Chicago Microsoft Store and rejigging our technology needs for Friday night.

This meant there were 3 women rushing to get ready in one hotel room. Every electrical outlet was attached to something: three computers charging, three blackberries and two hair dryers. You guessed it, we blew a fuse. No biggie, the staff acted quickly and got us back on track in no time, but the surge sent my blackberry into shocksville and I was all of a sudden out of touch.

During the cab ride over to Harpo Studios, I realized how addicted to technology I really am. 90% of my live tweeting is done from my blackberry, so looking at a black screen was sending me into a stressful tailspin. I just couldn’t figure out how I would manage – thankfully, an hour later, Melissa the technology-wonder leans over and suggests pulling the battery.  Finally I was back and ready to do my job with confidence.

If you saw our tweets and picture feeds you would think we were obsessed with our laptops as they are everywhere with us! The reality is we were obsessed. I actually don’t think I would have been able to function at all without securing that laptop from the Microsoft Store. Just goes to show how important it is to prepare for contingencies.

New PC for Oprah

My ending sarcastic tweet - this was my vision of Oprah, it's what I stared at the whole show rather than Oprah!

So here we were, three of us, ready with our technology to do our online role to promote and share Oprah’s wisdom from the show, whipped together in a hurried frenzy and at Harpo Studio where the next set of lessons are about to begin. More on those in the next post.

I’m with Oprah tonight! Share the experience with me.

- October 28th, 2011

Tonight’s the big night!  While I won’t be on stage with Oprah I will be just rows away from the female icon at 9:00PM EST on the OWN Network for Oprah’s Life Class LIVE.

My role? I’ll be one of a handful of live bloggers/tweeters/facebookers in the audience who are responsible for spreading the content from the show on social media – LIVE while it happens. It’s an amazing opportunity and I wanted to share a quick note with you about how you could share the experience with me.

The topic tonight is creating JOY in your life. Hey, who couldn’t use a little more joy!

Here are some options to share this experience with me:

-        Watch the show! Tune into the OWN Network for Oprah’s Life Class LIVE at 9:00 EST tonight and watch the show. Keep an eye out for me and pretend I’m waving to you (I plan on wearing a blue jacket). Likely my eyes will be turned towards my computer screen as I tweet as much and as fast as I can about the experience. (there is a channel finder on the bottom left corner of the website http://www.oprah.com/oprahs-lifeclass/oprahs-lifeclass.html )

-        Join the conversation on social media. You can follow my stream by watching any of the following links:

-        http://www.facebook.com/elevatebiz

-        http://twitter.com/#!/allisondgraham

-        http://tweetgrid.com/grid?l=2&q1=oprahslifeclass&q2=AllisonDGraham&q3=timeoutmom

-        www.linkedin.com/in/allisongraham

The #hashtag is #oprahslifeclass and my twandle (twitter handle) is @AllisonDGraham.

-        Share the conversation on Social Media. Please consider sharing my tweets/comments with your online network as well. The Oprah producers are hoping for the comments from the live bloggers to be shared throughout the world. If you do RETWEET, please use the original process to ensure your posts are included in the statistics (if that doesn’t make sense to you, not to worry! Just enjoy and do whatever you can to spread the comments.)

If JOY is not your favourite topic and you are following me on any of the social media platforms, please forgive the high volume of content.

I will also do my best to post blogs right here for http://blogs.canoe.ca/gettingconnected/ so check back often. I especially want to write a post from the green room at Oprah Studios. Imagine how many remarkable people have prepped for a show in that room.

The Mystery of How to Use QR Codes is Solved

- October 27th, 2011

You may not even know what I’m talking about since QR codes are still pretty fresh in the marketplace. These boxes of black dots are trying to find their way and their value as they pop up on business cards, in newspapers and on corporate advertisements.

Judging by the dialogue on twitter streams, most companies are failing miserably at incorporating these potential-gateways-to-consumer-engagement into their campaigns. At least that’s what I like to think of them as. It seems, however, that many QR codes are acting as gateways-to-consumer-annoyance instead.

Well, that doesn’t have to be the case – yesterday, I test piloted a solution and am happy to report fantastic results. Read on.

But first, what are QR Codes? (Here’s a highly technical explanation ;) ) QR codes are those squares with black dot formations that, when you take a picture of the image by scanning it with your smartphone, lead you somewhere on the internet.

So what’s the problem?

Here are a few key challenges I’ve surmised from chats with marketers and following the progression of QR codes on social media.

Some QR codes don’t scan properly and you end up at some joke site. It’s so important to test a QR code BEFORE you go to print.

The biggest complaint from those in-the-know is that most QR codes send the scanner to the company’s main website that is not mobile friendly. Ah, hello, I’m on a mobile phone and you’re sending me to a website that won’t load properly? Not to mention, the browsing experience is no optimized for a mobile user – it’s just a miniature version of a desktop experience.

A twitter post by @JonathanKochis summed it up beautifully. “Here, scan this website with your phone so you can look at this website on your phone.”

Why bother? It’d be faster to type www. websitetitle.com into your browser than to scan a QR code & wait for it to load.

From a marketer’s perspective, the challenge with using a QR code is the same as the consumers. Why bother?

Among the most significant goals as a marketer is to engage the consumer, and once you do, capture their contact information so you can continue to build the relationship. On a mobile site (by the way, the reason this matters is because mobile browsing activity is going through the roof) it’s difficult to engage and capture. Not to mention, creating an engaging, standalone mobile site can be quite expensive.

So what’s the answer? www.blinkcapture.com

Full disclosure: I know the developers. At first I was skeptical that a QR Code could matter, but now I am a HUGE fan of the just-launched consumer division of www.blinkcapture.com and am blown away by the applications and opportunities to use mobile marketing as a gateway to consumer engagement.

My first QR Code Experience

I’ll use my example and you can see for yourself.

Yesterday I spoke at the Small Business Centre’s Bridges to Better Business Conference on the 4 Pillars of Profitable Networking. Just like any marketer, as a professional speaker, the opportunity is when you can engage your audience and then capture their information to continue the relationship. Most of the time, a speaker will collect business cards under the guise of a book draw or will direct participants to their website to opt in.

Here’s one side of a 4×6 flyer I handed out yesterday. You can scan it or just visit the mobile site under the QR code.  On the other side was a note from me and a welcome to the event.

QR Code Bridges Conference

Some highlights:

- When scanned, the QR code took attendees to a customized, mobile site specific to the Bridges to Better Business conference.
- It took me less than a half an hour to create the site – actually, the hardest part was deciding what copy to write.
- Was able to capture 35% of the audience’s email addresses.
- Ran a contest for someone to win an online coaching program.
- Collected survey responses about networking and gathered interest for coaching from those who didn’t win.
- Fed my twitter feed into the site.
- Had a forward to a friend button that was actually used!
- Hosted You Tube videos on the site for the viewing pleasure of my visitors, and best of all…
- I was able to update the information in a minute mid-day (noticed a spelling mistake in my work!)

What I missed:

- given I did this the night before, there were elements I missed but that are accessible on the blink capture platform including Linked IN, Facebook, Google +
- Imagine creating a specific You Tube video that welcomes guests to that event and posting it on the mobile site? I plan to do that next time.
- Plus, there is a photo gallery option that I will use in the future to share pictures from the event.

Blink Capture allows you to have one QR code OR several mobile sites (pricing ranges from $14.97 per month to $49.97 for 5). So as a speaker, even though I started with one, I’ll likely have 3 or 5 that I’ll keep rotating for different conferences. Since the mobile sites are not static, I can update the information/title/welcome video/ on-the-fly to customize it for each audience.

Mind you, people are still clicking this morning from yesterday’s conference, so I’ll have to decide how long to keep each conference site active.

My QR Code Thoughts

Given the negative QR code conversations out there, it feels good to share a positive story about using a QR code effectively to engage and capture the market.

Other examples where Blink Capture has been used is in the real estate market Agents hang a sign with a Blink Capture QR code that goes directly to information about that house.  When the house is sold, the real estate agent can simply update the house information to a new listing rather than throwing out the sign altogether.

I figure Scott Stratten, a.k.a. @unmarketing will appreciate this given his rant to real estate agents about using QR codes to send people to their main website with a whole bunch of house listings.  Stop It Realtors. QR Codes, Social Media and Ethics by Scott Stratten

The Blink Capture QR code concept actually started with car dealers. I remember being at South London Infiniti Nissan when I went to buy my new car. In the window of the cars, they had a QR code that linked to a customized mobile site specifically referencing that car. Once the car is sold, they were able to update the information to associate that QR code with a different vehicle. The possibilities are endless.

As you can tell, I’m pretty excited about this platform. Check it out, what are your thoughts? What other successful ways have you used QR codes?

Now, I’m heading on a road trip to Chicago to attend Oprah’s Life Class. Check it out on the OWN network on Friday night. I’ll be live tweeting, blogging and Facebooking from the audience along with a couple of friends. Stay tuned!