When it comes to branding there are few who have mastered a personal brand better than best-selling author and speaker Jeffery Gitomer. He never waivers – he is the epitome of a personal brand. When you see a book by Jeffery, you know it’s his without even reading his name. When you hear him on a CD or MP3 you know it’s him the instant he speaks. His message is clear, concise and packaged in a way that is unmistakably, in-your-face Gitomer-ized.
There’s no doubt, I’m a book junkie. If it’s in the biz-category and claims to impart some value on my life, I will likely buy it. Not all books, however, are created equal and not all books deliver on the front-cover promises, but Gitomer’s always do.
It was consuming books that changed my life’s direction when I was working as a receptionist during the day and bartender at night. When I had a night off, I inevitably spent it combing through the book shelves, and to this day, while I have less time to browse, I still love going to Chapters Indigo and seeing what jumps out at me.
Last time Gitomer spoke in London, ON, I was speaking for a client so couldn’t attend. That was disappointing. This time, (he’s coming tomorrow), the schedule worked out and I am excited to be there. As a speaker and author I am a huge believer that it’s important to consume the content of others to keep us on our toes and inspire us to create our own content. With all the changes and new business beginnings in my life right now, I am especially excited to be taking time for a dose of perspective and inspiration. Not to mention, it makes good business sense to take a few hours to get out of the “weeds”.
Even though the topic of “leadership” (Thursday’s session) isn’t really as relevant as say “sales” or “attitude” would be, I still think it’s a priority to be in a room of positive thinkers. Friday morning’s social media session is just a given for anyone who is trying to figure out that space.
So what about you? What are you doing this week to inspire you, challenge your thinking and develop professionally? If the answer is “not much” then consider one or both of Jeffery’s sessions. Last minute tickets are available – you can get them online by visiting here. Let me know if you decide to go and I’ll see you there.
Categories: Allison Graham