CUPE Local 79 is taking it to the street (festivals)

- June 26th, 2012

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With Toronto’s much predicted labour war put to rest for the next few years, CUPE Local 79 is spending the summer waging a different battle – a public relations one.

Local 79 went toe-to-toe with Mayor Rob Ford’s City Hall earlier this year over labour negotiations. In the end, the union’s members voted to accept the city’s final offer rather than hit the bricks.

The union – which represents more than 20,000 of the city’s inside workers – dropped off swag bags of summer stuff at the City Hall press gallery last week.

They’ll be handing out the Local 79 branded beach balls, water bottles, hand sanitizers and sun screen this summer at festivals around Toronto.

While I’m not sure everything in the bag is union made (ie. the beach ball has “Made in China” stamped on it), the campaign seems aimed at showing a softer side of Local 79 while still educating the public about the city services they provide.

Local 79 is planning to be at the Pride parade on July 1, the Festival of South Asia on July 7 and 8, Caribbean Carnival Parade (the festival formerly known as Caribana) on August 4 and Taste of the Danforth on the weekend of August 10.

Along with the freebies, Local 79 will also have a “refreshing misting tent” at the summer events and will be pushing out a new transit advertising campaign.

Here’s some of the Local 79 transit ads that will be popping up this summer:

CUPE79-Aquatics

CUPE79-Butterflies

CUPE79-Leaping

So while the new labour contracts guarantee labour peace until the end of 2015, the battle for Torontonians hearts and minds clearly won’t even get the summer off.

Categories: Politics

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3 comments

  1. Paul Rochonq says:

    Unions are for themselves, what they say they do for us ,is all a big bunch of crap. They do it for there big pay cheque,big bonuses,big pensions. Don,t let them fool you, it’s all about them?

  2. Elizabeth Swan says:

    I am proud to have our Local 79 items out there. Shows are are a huge part of the success of our communities all year long. In reply to the previous comment. Nothing BIG here, must be at your end. Keep up the great work Local 79.

  3. Greg Renouf says:

    I can’t help but chuckle at the irony of CUPE distributing cheap Chinese made sweatshop trinkets…

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