Screenshot of the Ride For Rob website
Duke’s Cycle is helping Mayor Rob Ford pedal away the pounds – at least online.
The bike shop launched the website rideforrob.com which allows cyclists to donate the calories they’ve lost to an animated Ford. Here’s the description of the effort from the site:
Mayor Rob Ford tried to lose weight. But it was a massive fail. Toronto riders, let’s show him how it’s done. Donate a bike ride and burn some calories for Mr. Ford. Let’s make our mayor more fit for the job.
So far cyclists have donated more than 735,000 calories burned while bicycling. If the honour system donation of calories continue the animated Ford will eventually be trim and in bike shorts.
Of course this isn’t the first sight of Ford, animated or otherwise, climbing on a bike.
Here’s a picture of him sitting on a pink bicycle (an art project) at Toronto city council last year:
No word from the mayor’s office whether this site will prompt Ford to climb on a bike and actually pedal off the pounds.
Given the recent disappearance of the Cut the Waist challenge scale from outside Ford’s office it’s doubtful we’ll see another public weight loss campaign from this administration.