Among the responses I received in reaction to my column about Laurence Simner’s efforts to bring the corn chip Bugles back to Canada, was a letter (the old-fashioned kind delivered by Canada Post) from Ray Lewin.
Lewin, who is 82 years old, wonders whatever happened to a Kelloggs cereal called Krumbles.
“Wow, was it ever good,” he writes. “And then one day it disappeared, never to be seen again. . . . I have called Kelloggs marketing on two occasions and both times the answer was, ‘Never heard of it. Sorry. Goodbye.’”
Lewin says Krumbles was his “No. 1 favourite” cereal and can still recall its “wonderful malty flavour.”
Well, according to the Wikipedia entry on “Kellogg Company,” Krumbles was, “Manufactured approximately from the 1920s to the 1950s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time.”
Anyone else out there have a hankering for Krumbles, or any other brand of discontinued food?