(Note: The following post is courtesy U.S. supplement company BioRhythm.)
Three mistakes in selecting a supplement
Walking into a nutritional supplement store and finding the right product can be overwhelming. The walls are lined with products that can do everything from cure ailments to help you lose weight. The experts at BioRhythm (www.biorhythm.us) say most people fall victim to three pitfalls of choosing a supplement — the main one being price.
“Most supplement companies fight for that space by appearing to offer a premium product with bargain prices. However, logic tells us that if you find a Ferrari with a Kia price tag, something is wrong,” says BioRhythm CEO, founder and product developer Mark Mangieri. Mangieri has helped formulate some of the best products on the market and prides himself on sacrificing price for a quality product. He says you only have one body and you don’t waste another today trying to get professional results with a buy one, get one sale.
Here are the three mistakes you need to watch out for when selecting supplements:
1. Over consumption of protein. More is not better. Protein consumption studies show up to 1.5 and sometimes 2.0g per kg of protein per day can be beneficial for an elite heavily trained athlete. No additional lean mass gains or body fat reduction is noted over 2g of protein per kg (2g/2.2lb). What’s less vague is the amount of protein to consume after a workout. 20g for a 185lb trained athlete is the “Goldilocks”/ideal zone (approx. 0.1g per lb).
2. Cheaper is not better. Although this may sound obvious, the most common motivation when supplement users are asked the most important factor when choosing a supplement is price. There are many ways to reduce the quality of a supplement while maintaining a perceived value. Keep an eye out for fillers, proprietary blends that contain more than two or three ingredients and serving sizes that are unrealistically small for your needs.
3. Packaging and store placement. Yes the shiny label in the cool textured bottle stacked in a giant pyramid at the front of the store can make you feel like a bug attracted to a florescent light. However some of the most innovative formulas backed by solid science may be on the bottom shelf at the back of the store. The fact is many companies pay to be in the front and may have less budget for real science in the bottle.
BioRhythm is a premier product line formulated with fitness goals, not production cost, in mind. Our synergistic compounds and recommended stacks are put in place with the singular goal of more results faster. BioRhythm was founded on the most basic principles of product development: You get what you pay for. Competition for shelf space in retail stores and internet sites is at all time high for dietary supplements. Most supplement companies fight for that space by appearing to offer a premium product with bargain prices. All of our senior staff members have at least a decade of professional sports supplement experience.