Archive for February, 2012

Reebok launching ‘The Sport of Fitness Has Arrived’ campaign

- February 21st, 2012

Big fitness news from Reebok …

Reebok is introducing Canadians to its new global campaign, The Sport of Fitness Has Arrived, through a one-of-a-kind stunt at Yonge and Dundas Square. On Wednesday, February 22, a 15,000-pound shipping container — like the mobile CrossFit experiences featured in the new Reebok commercial — will be suspended by an industrial crane 20 feet in the air over the popular downtown landmark, dropping to the ground at noon EST for a public reveal.

With the new, fully-integrated marketing campaign, Reebok is aiming to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. At the heart of the campaign is CrossFit®, the revolutionary strength and conditioning program. With a focus on community, competition, camaraderie and delivering amazing results, CrossFit is one of the fastest growing fitness movements in the world.

See you in Toronto!

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The ABCs of vitamins and supplements

- February 14th, 2012
0212-DE-TBOP-02-water#915F5

Navigating the saturated and confusing world of vitamins and supplements ain't easy. Details magazine offers a definitive guide.

Everything you need to know about vitamins (courtesy Details magazine) …

“The Body” section in this month’s issue features “The Complete Guide to Vitamins,” an ultimate guide to supplements, from the vitamins to take (and avoid) from A to Zinc, it features the best libido-boosting, waistline-trimming, and cancer-fighting supplements.

Highlights include:

• Vitamin Health Benefits & Food Sources: Do you know what vitamins A, B, C, D, and E really do? And should you bother taking them?

• There’s a Supplement for That…: Find out which ones help you cheer up, increase libido, lose weight and build muscle

• 5 Supplements Every Man Should Avoid

2012.02 Complete Guide to Vitamins

Read the full feature on Details.com.

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Doctors’ prescription for healthy, happy Valentine’s Day

- February 14th, 2012

Today on The Doctors (from a PR rep for the show) …

DrRuth

Dr. Ruth's Valentine’s Day wish: to find a sweet man like Dr. Ordon.

The hosts of the Emmy Award-winning syndicated daytime talk show The Doctors break down the science behind “amore” and reveal ways to ensure a memorable holiday with your special someone.

Check out these show highlights:

heartSexpert Dr. Ruth returns – Fan favorite Dr. Ruth Westheimer returns to THE DOCTORS to address audience members’ most pressing sex questions, including how to introduce sex toys in the bedroom and why masturbation is healthy. Plus, Dr. Ruth gets personal and shares her Valentine’s Day wish: to find a sweet man like Dr. Ordon.

heartMake out Workout – Kissing releases the “love hormone” oxytocin; the lips have 100 times more nerve endings than the fingertips; and kissing can burn 2-5 calories/minute.  The takeaway?  Making out can make you slimmer.  One couple spent the entire show making out and, according to heart monitors and calories counters, burned 575 calories.

Suzanne Somers’ “Sexy Forever Smoothie” – “Treat your body like a fancy car” is Suzanne’s philosophy, so she “fuels” her body with a “Sexy Forever Smoothie” – perfect to drink every morning and particularly on Valentine’s Day. Blend ice, orange juice and your favorite fruits, like:

• Raspberries – Full of great antioxidants, these berries decrease inflammation and help stimulate blood flow below the belt.

• Mango – Jam-packed with vitamin E which is believed to help in the production of sex hormones.

• Watermelon – Relaxes blood vessels as well as increases blood flow, which is essential for achieving orgasm in both men and women.

Valentine’s Day Skin Spa – Dr. Ordon shares spa favorites that will get skin Valentine’s Day ready and can also serve as a romantic activity for two:

• Organic chocolate-covered cherries facial – The cocoa in this mask fights free radicals while the cherry is rich in antioxidants and is a natural anti-inflammatory. Plus, this facial is good enough to eat!

• Emerald and roses facial – Spread a thin layer of green tea mask on the face to tone and prevent wrinkles, and place rose petals on the mask to help seal in moisture.

SuzanneSomers

Suzanne Somers’ shares her "Sexy Forever Smoothie."

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Reebok brings ‘Sport of Fitness’ to Canada

- February 13th, 2012

reebok

Reebok’s global CrossFit campaign hits Toronto in nine days.

It’s huge.

And I’ll be there for the highly anticipated launch.

Here’s the press release:

The Sport of Fitness Has Arrived
 


Reebok launches global campaign in Canada
at Yonge and Dundas Square
 


The 2011 and 2010 Fittest Man on Earth to visit Toronto

Toronto — Reebok is introducing Canadians to its new global campaign, The Sport of Fitness Has Arrived, through a one-of-a-kind stunt at Yonge and Dundas Square.

On Wednesday, February 22, a 15,000-pound shipping container – like the mobile CrossFit experiences featured in the new Reebok commercial – will be suspended by an industrial crane 20 feet in the air over the popular downtown landmark, dropping to the ground at noon EST for a public reveal.

With the new, fully-integrated marketing campaign, Reebok is aiming to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. At the heart of the campaign is CrossFit®, the revolutionary strength and conditioning program.

With a focus on community, competition, camaraderie and delivering amazing results, CrossFit is one of the fastest growing fitness movements in the world.

On Wednesday, January 25, Reebok took fitness to new heights by hosting the first ever CrossFit workout of the day on the 1,050 foot high outdoor observation deck of Empire State Building in New York City. The next day, Chase Crawford, Elizabeth Banks, Edward Burns and Paula Patton joined Rich Froning Jr. and Annie Thorisdottir, the 2011 Fittest Man on Earth and the 2011 Fittest Woman on Earth for the US media launch event.

At Reebok, we want to change the way people perceive and experience fitness. Many people feel that fitness can be a tedious and uninspiring chore, and we are out to prove it doesn’t have to be that way,” said Uli Becker, president of Reebok.

And that’s what we want to show at our event inToronto – that fitness, through CrossFit, has all the elements that fuel people’s love for sport – community, competition and challenge.”

Consumers who want to learn more will be able to experience CrossFit in a 2,400 square foot tent at Yonge and Dundas Square. Products from the new Reebok CrossFit apparel and shoe collection, which will be available at Canadian retailers in July 2012, will be exclusively sold at the tent on Thursday, February 23 and Friday, February 24.

Click here to watch the “The Sport of Fitness Has Arrived” commercial.

There are nearly 200 CrossFit gyms across Canada, including three Reebok CrossFit boxes: Reebok Crossfit YUL in Montreal, Reebok CrossFit FirePower in Milton (Ontario), Reebok CrossFit 306 in Saskatoon and a soon to-be-launched Reebok CrossFit Liberty Village in Toronto.

Please visit map.crossfit.com to find local CrossFit affiliates.

Website: www.reebok.com

Twitter: @reebokcanada

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For moreinformation, visit Reebok at www.reebok.com.

About CrossFit

CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg and Lauren Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.

CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network.

For more information, please visit

www.crossfit.com,

http://www.facebook.com/crossfithq or

http://www.youtube.com/user/CrossFitHQ.

CrossFit is a registered trademark and 3,2,1..Go! and Fittest on Earth are trademarks of CrossFit, Inc. in the U.S. and/or other countries.

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Avoid unnecessary pigskin pig-out this Super Bowl

- February 4th, 2012
foodjpg

Choose your Super Bowl snacks wisely, says DietDetective.com founder Charles Platkin. Not all foods are "splurgeworthy."

For our American friends — and many of us sportsminded Canadians — the Super Bowl can be a rather gluttonous affair.

A pigskin pig-out, if you will.

Charles Platkin, assistant professor at the CUNY School of Public Health at Hunter College in New York City and founder of DietDetective.com, highlights some super-sized Super Bowl snacks and shows what you can do to burn off those extra calories — or lessen the impact:

The Annual 2012 DietDetective.com “Big Game” Eating Extravaganza with Exercise Equivalents

New York (Feb. 5, 2012) — The “Big Game” has become much more than a football game: It’s the second biggest day for food consumption in the United States after Thanksgiving. So, to choose the most splurgeworthy foods, here are the exercise equivalents* for some of your favorite football snacks from Charles Platkin, PhD, MPH, assistant professor at CUNY School of Public Health at Hunter College and editor of DietDetective.com.

• THREE FRIED MAC AND CHEESE BALLS = RUNNING 249 FOOTBALL FIELDS

At more than 500 calories per ball, made with peanut oil, egg, cheese, butter, flour, macaroni, milk and more, what do you expect?

Fit Tip: Try baking, adding veggies and using whole-wheat pasta and low-fat cheese.

• THREE PIGS IN BLANKETS = PLAYING CATCH WITH A FOOTBALL FOR 68 MINUTES (NONSTOP)

Hot dogs wrapped in a crescent or biscuit dough adds up: Each one you pop in your mouth is 66 calories.

Fit Tip: Low calorie franks (fat free), with low-fat crescent dough.

• THREE SLICES OF PIZZA HUT MEAT LOVER’S PIZZA = 1,229 MINUTES OF TEBOWING

That’s more than 20 hours of continuous praying to burn off those calories. Each slice is loaded with high-calorie meats, including pepperoni, ham, beef, bacon and sausage.

Fit Tip: Try cheeseless pizza with plenty of veggies — broccoli, spinach, tomatoes, zucchini, mushrooms or even artichoke hearts — on top. Also, avoid personal pan and stuffed-crust pizzas: The thick, oily crust equals added fat and calories.

• SIX BOTTLES OF BUDWEISER BEER = DOING “THE WAVE” 4,280 TIMES

Beer and football just go together, but keep in mind, each beer is 145 calories.

Fit Tip: Planning on having a few bottles? Try Beck’s Premier Light at only 64 calories per 12-ounce bottle, or MGD Light, 64 calories, Michelob Ultra or Natural Light at 95, or you can go very low with Budweiser Select for 55. Best bet is to sample a few light beers before the game to see which ones you prefer.

• BLIMPE’S SUPER STACKED BLIMPIE BEST = 313 MINUTES OF CHANTING, POINTING AND WAVING A FOAM-HAND NUMBER ONE

This calorically laden sub includes slow-cured ham, salami, cappacola, prosciuttini and provolone.

Fit Tip: Go for low-fat cheese and skip the mayo. If you’re buying at Blimpe try the Deli Trio Sub, a low-cal combination of ham, oven-roasted turkey and roast beef at 330 calories for a 6-inch sub.

• ONE DEVILED EGG = 12 MINUTES OF CHEERLEADING

Ever try doing one of those cheerleading routines? I didn’t think so. Deviled eggs are made with mayo, and in case you weren’t sure, mayo is very high in calories.

Fit Tip: Use low-fat mayo, or how about just hard-boiled eggs with hot sauce?

• ONE SLICE OF HOOSIER SUGAR CREAM PIE = 58 MINUTES OF CLIMBING THE STADIUM STAIRS

It’s been said that this is the unofficial state pie of Indianapolis (where the Super Bowl is being held this year). The name says it all. “Sugar cream pie” is made with sugar, flour, whipping cream, milk and butter in a pie shell.

Fit Tip: Go to eatingwell.com or cookinglight.com and put healthy cream pie in the search box.

• ONE KFC EXTRA CRISPY CHICKEN BREAST AND ONE EXTRA CRISPY DRUMSTICK = 203 TOUCHDOWN DANCES IN THE END ZONE

That’s a lot of dancing!! Deep-fried chicken is very high in calories, especially the extra crispy kind.

Fit Tip: Bake skinless chicken and use whole-grain bread crumbs.

• APPLEBEE’S CHILI CHEESE NACHOS = 159 MINUTES OF PLAYING PROFESSIONAL FOOTBALL

That’s nonstop time. Just like beer, nachos and the Big Game go hand-in-hand.

Fit Tip: Make your own nachos with low-fat cheese and black beans. Use salsa and make your own whole-wheat pita chips and you’ll be even better off.

• TEN LAY’S CLASSIC POTATO CHIPS WITH KRAFT FRENCH ONION DIP = 134 MINUTES DANCING TO MADONNA DURING THE HALFTIME SHOW

Dancing is actually great exercise (if you don’t get nauseous from all the food you’ve eaten already). Each chip is 10.5 calories, and every dip of dip is 60 calories.

Fit Tip: Try Popchips, and make your dip with low-fat mayo or non-fat yogurt.

• FIVE TOSTITOS RESTAURANT-STYLE TORTILLA CHIPS WITH 7-LAYER DIP = 110 MINUTES CLEANING THE STADIUM AFTER THE GAME

Each chip has 20 calories (yes 20!!) and 1 tablespoon of the seven-layer dip is approximately 70 calories.

Fit Tip: The answer is salsa — it’s very low in calories. And pick baked, low-calorie chips at about 120 calories per ounce. If you’re eating the chips, have one at a time, and don’t put out huge bowls of them. Make sure you have to get up each time you want more than six chips.

• ONE PIZZA HUT CRISPY BONE-IN WING BUFFALO BURNIN HOT WITH BLUE CHEESE DRESSING = FACE PAINTING 8 WILD FANS

You ever see some of the fans who get their faces painted? Traditional wings are deep fried, not to mention the super high-calorie ranch or blue cheese dressing.

Fit Tip: You can easily make the wings yourself. Remove the skin (it saves lots of calories), soak them in hot sauce or roll them in egg whites, dip them in bread crumbs and bake them in the oven. Skip the blue cheese dressing, which has about 305 calories for 4 tablespoons. Dip them in hot sauce instead.

• ONE BACON CHEDDAR JALAPENO POPPER = 60 MINUTES PERFORMING IN A MARCHING BAND

Those poppers are made with cream cheese, bacon and Cheddar cheese — each one will cost you a bit of marching.

Fit Tip: Use turkey bacon, low-fat cream cheese and Cheddar cheese. Bake don’t fry.

• JUST ONE PEANUT = COACHING FOOTBALL FOR A LITTLE OVER A MINUTE

One peanut has about 5.5 calories. A handful, or about one ounce (30 peanuts), is 166 calories.

Fit Tip: Nuts are healthy, but they’re very high in calories. Don’t keep a huge bowl in front of you. And try to eat one at a time; don’t shove a handful in your mouth all at once.

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