Archive for February 21st, 2012

Reebok launching ‘The Sport of Fitness Has Arrived’ campaign

- February 21st, 2012

Big fitness news from Reebok …

Reebok is introducing Canadians to its new global campaign, The Sport of Fitness Has Arrived, through a one-of-a-kind stunt at Yonge and Dundas Square. On Wednesday, February 22, a 15,000-pound shipping container — like the mobile CrossFit experiences featured in the new Reebok commercial — will be suspended by an industrial crane 20 feet in the air over the popular downtown landmark, dropping to the ground at noon EST for a public reveal.

With the new, fully-integrated marketing campaign, Reebok is aiming to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. At the heart of the campaign is CrossFit®, the revolutionary strength and conditioning program. With a focus on community, competition, camaraderie and delivering amazing results, CrossFit is one of the fastest growing fitness movements in the world.

See you in Toronto!

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