Author Archive

Marathon runner gets a ‘Boost’

- October 2nd, 2014

Yeah, I’ve got a pair of adidas BOOST shoes, too. But don’t expect me to run any marathons in record time anytime soon.

Or ever.

And I’m OK with that.

But good on you, Dennis Kimetto!

Dennis Kimetto
adidas’ Dennis Kimetto uses energy return of BOOST™ to run fastest marathon of all time
Herzogenaurach, Germany (Sept. 29, 2014) – adidas’ Dennis Kimetto ran the fastest marathon in history wearing adidas BOOST™ at the 2014 Berlin Marathon.  With a time of 2:02:57 Kimetto shattered the previous world record by an astounding 26 seconds wearing the super lightweight adizero Adios BOOST.

“Dennis’ world record breaking performance while wearing adidas BOOST demonstrates the result of elite athletes using industry leading innovation to achieve unprecedented feats,” said Adrian Leek General Manager of adidas Running. “We continue to push boundaries by working closely with our athletes to develop the best products running has to offer.” 

adidas BOOST was also on the feet of second place men’s finisher Emmanuel Muthai who joined Kimetto in breaking the previous world record. The top two female finishers Tirfi Tsegaye and Fayse Tadese were also wearing Adios BOOST as they triumphantly crossed the finish line in Berlin to provide adidas with a dominating presence at the podium.

The results in Berlin contribute to a long line of success for Adios BOOST following its introduction last year including former world record holder Wilson Kipsang running a course record at the 2014 Virgin Money London Marathon. 

Berlin Marathon

Dennis Kimetto crosses the finish line in record time at the Berlin Marathon.


The adidas adizero Adios BOOST shoe has an MSRP of $170 and is available at Featuring hand crafted design, by legendary adizero pioneer Mr.Omori, the adidas adizero Adios BOOST incorporates five key benefits to deliver more speed than ever before:

  • BOOST ™ technology – provides a higher Energy Return than any other foam cushioning material in the running industry.
  • Microfit upper – a breathable, contoured mesh that makes each movement natural
  • Continental Rubber™ outsole – a high performance rubber outsole that grips the ground for better traction and a powerful push-off.
  • Torsion system – delivers optimum transition and stability
  • adiwear material – for ultimate durability

* * *

For more information, visit

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world.  Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

Another day on the Fresh Fit Foods meal plan

- September 26th, 2014

I’m dining from the Fresh Fit Foods menu for 21 days. And I’ve gotta admit this is just sooooo convenient (I pick up my food every few days following an evening workout at World Health Glenora).

Plus, this is proof that good nutrition can taste good, too.

Here’s what another day on the meal plan looks like.


Quinoa and oat porridge

Quinoa and oat porridge label


Turkey meat loaf

Turkey meat loaf label


Muffin snack

Muffin label


Roast pork and veggies

Roast pork and veggies label


Veggies and hummus dip nack

Veggies and hummus label

MEC launches national fitness movement

- September 18th, 2014

In case you missed it last week, there’s some good news for young adults from the folks at Mountain Equipment Co-op.

Here’s the press release:

Who knew healthy food could be this delicious?

- September 18th, 2014

Fresh Fit FoodsFor 21 days, I’ll be dining from the Fresh Fit Foods menu.

Mmnnn … who knew healthy food could be this delicious?

For those who haven’t given their taste buds (and the rest of their bodies) the nutritious pleasure, Fresh Fit Foods is a food service that operates out of World Health’s Glenora location at 10720 142 St., in Edmonton.

I got my first taste of Fresh Fit Foods back in the spring when I won the 2014 World Health Media Transformation Challenge. I dropped 38 pounds during that six-week fitness challenge and Fresh Fit Foods was a big reason why.

Just like its website says, Fresh Fit Foods was my “personal chef, grocery shopper and nutrition coach” — all wrapped into one. All I had to do was pick up my food every few days — which was prepared fresh on location — and eat it at the right times (breakfast, lunch, dinner and snacks). That’s it. Easy, peasy, lemon squeezy, as my oldest daughter says.

Well … um … actually, I’d be lying if I said there wasn’t a tiny bit of discomfort in the beginning. You see, I had to get used to eating proper portions. Like many North Amercians, I like to “supersize” my meals. Fresh Fit Foods, of course, offers sensible portions — the amount that we should actually consume in one sitting. That was a bit of a reality check for me.

But thankfully, what my meal plan lacked in excessive calories, it more than made up for with quality. And that was critical to my success. Fact is, the food tasted great and didn’t leave me wanting more. I was satiated and energized after every meal — not sluggish.

So I stuck to the mealplan — veering off for only a few cheat meals — through the full six weeks. And along with my hard work in the gym under the tutelage of personal trainer Dennis Brent, I was able to melt the pounds off.

Fast-forward to today and I’m back on the plan after splurging a tad during the summer.

Here’s a look at Day 1.


Day 1 — Breakfast

Countryside Breakfast


Day 1 lunch

Chicken Salad Wrap label


Egg salad snack

Egg salad snack label


Day 1 dinner

Chicken salad label


Vega snack

Vega snack label back

‘Ever heard of the Malory Band?’

- September 10th, 2014
malory band

The Malory Band

My wife recently asked me if I had ever heard of the Malory Band.

I did have a vague recollection of the product because I’d remembered receiving a few emails earlier this year from a company spokesperson touting it.

On closer inspection this week, methinks it’s an interesting concept. Albeit a simple one. It involves a little psychology. And as anyone who knows me knows: I’m a sucker for psychology.

The Malory Band is a “narrow, adjustable cord that is worn around the waist,” as described on

“It feels tighter as you eat, keeping you conscious of the quantity of food that you consume. It acts as a psychological alarm bell to your conscious mind, warning you not to over-eat.”

Apparently this Pavlovian-like idea is inspired by a “centuries-old technique.”

I subscribe to a similar technique: if my jeans start to feel too tight, then I know I had better get my butt in gear at the gym and also ease up in the kitchen.

But I suppose the Malory Band is a more precise gauge of an expanding waistline.

And, at the very least, it is refreshing that the Malory Band doesn’t pretend to be anything more than it is: a psychological tool for weight loss.

“The band will not MAKE you slim,” reads the website. “As we all know, a healthy diet and regular exercise are the only ways to achieve lasting weight loss. However, when you have made the psychological decision to lose weight, the Malory Band will act as a great support, reminding you to cut back on what and how much you are eating.”

It’s certainly not for everyone. But if it helps people take control of their eating — and ultimately their lives — then more power to them.

Here’s one woman’s success story (emailed to me several months ago) …

Tina before and after

Tina Oliver before (at 260 pounds) and after (at 150 pounds).

Tina Oliver, 45 from Harrogate, works as a hairdresser in a busy salon. Tina’s interests were centred on her customers, her many sugary cups of tea throughout the day and her reward for a productive day: an enormous takeaway in the evening, in front of the television. Tina weighed 260 lbs, took a UK dress size 26 and had a morbidly obese BMI of 43.

In September 2012, Tina visited the dentist for work to correct her rotting teeth and was told by her doctor that she was borderline diabetic. The same week, she saw a picture taken by a friend, of herself in front of a pile of cakes. Frightened by her recent news, Tina took a life-changing decision. She would join the gym, follow a slimming plan and try out a prototype weight loss product, recommended by a close friend.

The product was a narrow cord, called a Malory Band, that Tina wore around her waist, on a 24/7 basis. It provided her with a constant awareness of her body and her food intake, as the cord would feel tighter as she ate. Such a simple concept, but one that Tina realised worked very quickly.

The weight began to drop off and Tina’s gym sessions became more productive. With a supportive family, close network of friends and the knowledge that she was saving her own life, Tina ate sensibly, worked with her trainer at the gym and continued to listen to her body, via the Malory Band. The fully adjustable band offered an immediate gauge of her size, so that as she lost weight and moved the button to make a smaller band, Tina was instantly aware if she over-indulged. Never wanting to regain the weight she had worked so hard to lose, Tina started to train for a local half-marathon, something she wouldn’t have been able to contemplate even a few months earlier.

“When I joined the gym and had my induction, I almost passed out. I could barely walk, never mind run. My trainer was great and worked with me to establish a fat-burning programme that didn’t put too much pressure on my already stressed joints and that was fun. I began to enjoy myself and started to understand how people become addicted to exercise.”

In August 2013, Tina had hit her target weight of 150lbs, a full 100 lbs lighter than she had been.

“Losing the weight was one of the hardest things I’ve ever done but now wish that I’d done it 10 years ago. I look younger, my skin is fresh and bright and I feel like a different person. I know that I have extended my life expectancy and it’s that realisation that will never let me go back to how I was. My eating and exercise regimes are fully in place, as is my Malory Band. I’ll never take that band off, for as long as I shall live. It keeps me aware and that’s what I never had before.”

Wearing a Malory Band, there’s no calorie counting, omission of food groups or faddy diets. It can be worn 24/7 as its fabric is washable, durable and can even be worn in the shower. The band has a unique button-hole system, allowing it to be made smaller as you lose the inches. You can stop the inches creeping back on by continuing to wear the band — so your weight loss product turns into your weight maintenance program.