The latest threads and treads endorsed by hockey superstar Sidney Crosby …
FOR IMMEDIATE RELEASE
Reebok introduces new Sidney Crosby SC87 Collection
NHL Superstar’s new Reebok apparel and footwear designed to deliver functional, adaptable performance
Toronto, ON – Leading fitness brand, Reebok, unveiled its new Reebok SC87 training collection of footwear and apparel to the Canadian market. Endorsed by three-time NHL all-star Sidney Crosby, the high-performance assortment is now available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca. The Reebok SC87 apparel line, Sidney Crosby’s signature collection of Reebok ONE Series apparel, incorporates Reebok’s latest and most innovative fitness apparel technologies. Reebok PlayDry is a moisture management system designed to wick away moisture from the body, keeping the wearer dry while working out. Flat locked stitching and engineered arm openings also provide ease of movement during any workout.
“At Reebok we believe in making fitness products that live up to the expectations of professionals like Sidney Crosby and everyday athletes alike,” said Michael Rossi, VP Reebok Canada. “Crosby wears his gear everyday as he prepares for his season, which is a testament to its quality. We are very proud to have an outstanding Canadian sports icon as part of the Reebok family, and his signature collection, Reebok SC87, represents our brand so well.”
Key apparel items in the collection include the Reebok SC87 Delta Bonded Fleece FZ Hoody ($79.99), the Reebok SC87 Jacquard Short Sleeve Shirt ($44.99) with engineered armhole construction and Flatlock stitching, as well as the Reebok SC87 10” Knit Short ($39.99) with low pressure waistband with internal drawcord.
The Reebok SC87 line features two new footwear offerings in the Reebok SC87 ONE Trainer 1.0 ($109.99) and the Reebok SC87 ZigTech 3.0 ($119.99). A lightweight trainer that delivers the essentials, Reebok SC87 ONE Trainer 1.0 footwear comes equipped with a breathable upper, durable heel strike and a soft, cushioning sockliner that can accommodate orthotics. Its low-cut design means added mobility needed for the exercises Crosby performs in the gym to get stronger on the ice.
At 9.4 oz. (270 gr) Reebok SC87 ZigTech 3.0 footwear is the lightest, most responsive ZigTech shoe to date. It features a de-coupled heel for an impact-reducing natural shearing during heel strike and its Infinity Impact System midsole keeps Zig units located only where your foot strikes the ground. A strong and lightweight spring plate supports the foot from impact thru the gait cycle and an Active Lacing FitSleeve secures the foot directly over the midsole.
Revealed during this past weekend’s Road Hockey To Conquer Cancer tournament benefiting The Princess Margaret Cancer Foundation, the Reebok SC87 collection was launched alongside Sidney Crosby’s new Reebok TV commercial, which will air this fall. As part of the fundraising event, Reebok donated $35,000 to Road Hockey To Conquer Cancer tournament to help fund research for a cause close to so many Canadians. Reebok’s new commercial featuring Sidney Crosby for the SC87 Collection is available to watch at http://youtu.be/k6qYBkRL_Z8.
The Reebok SC87 Collection is available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.
Reebok is dedicated to empowering people to be fit for life. Reebok wants to inspire people to get moving and is passionate about helping people lead a healthy and active lifestyle.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.