Vega Sport bars a natural choice

- December 10th, 2013
vega-sport-performance-system

Vega Sport’s nutritional products, which were launched in January 2012 and go beyond just protein bars, were designed to help prepare for, sustain and recover from even the most gruelling workouts.

Hi, my name is Cary and, well … I love protein bars.

Phew. That feels better. I just had to get that off my chest. Fact is, I adore chocolate and much like my carnivorous ancestors, I’m always on the hunt for protein. Of course, my near endless hunger for protein may have been programmed into the ol’ psyche back in my competitive days as an amateur bodybuilder, when I strived to ingest roughly 200 grams of protein daily.

Old habits die hard. But I digress.

Anyway, the fact that I’m a protein-seeking chocoholic makes protein bars a natural snack for me. Unfortunately, my relationship with protein bars was tainted somewhat during a lecture at a canfitpro conference a few years back. The lecturer, a respected nutrition expert, basically said that most — if not all — protein bars are a waste of money because they’re often loaded with sugar and other unhealthy ingredients with long names that are impossible to pronounce. The expert suggested that health-conscious consumers would be better off reaching for … (insert your favourite regular chocolate bar here).

I tend to agree. But in recent years, there have been efforts to make bars — whether they be of the protein or energy variety — healthy for human consumption.

Brazier_byMelissaSchwartz

Brendan Brazier

Enter Vega Sport and its line of sports performance nutritional products formulated by Brendan Brazier, former professional Ironman triathlete and two-time Canadian 50km ultra marathon champion.

Brazier, a vegan since he was 15, has used nothing but “natural, clean and purposeful ingredients” in formulating the Vega Sport line, steering clear of animal products, dairy, soy, gluten, high-fructose corn syrup or those hard to pronounce chemicals.

At first blush, this doesn’t sound very tasty. We’ve all come to know that stuff like high-fructose corn syrup and chemicals with tongue-twister names, although bad for us, make our food taste oh so good.

But I’m happy to report that the sample box of Vega Sport bars recently mailed to my residence was absolutely DEEE-licious. Of course, that should come as no surprise from a self-confessed protein bar junkie.

Perhaps much more importantly, I’m confident in the fact that Brazier — from my past discussions with him and from what I know of him — wouldn’t stake his reputation on anything that wasn’t 100% natural and healthy.

I’ve got no plans to turn vegan in the near future. But chances are that the next time I have a hankering for a protein bar, I’ll opt for one from Vega Sport just because it’ll likely be among the healthiest options on the shelf.

Visit vegasport.ca for more info.

Categories: Fitness

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