GoodLife’s expansion continues with Sherwood Park

- July 13th, 2010

image002Western Canada’s largest fitness chain is slated to open a second location in the Edmonton area.

Residents in and around Sherwood Park, just east of Aberta’s capital, soon will have a chance to live the “GoodLife.” A GoodLife Fitness facility is planned for Sherwood Park Mall, at 2020 Sherwood Dr., in the spring of 2011.

GoodLife Fitness, with more than 275 locations across Canada, arrived in Edmonton this past March with the opening of a southside facility.

I’ve been told that there are several more GoodLife facilities planned for Edmonton and area.

club_fitThis Edmonton explosion, GoodLife sources say, follows the relatively recent sale of Club Fit, which merged with World Health Club to become World Health. Got that?

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Hardy

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Patchell-Evans

Former Club Fit owner David Hardy — extremely well-respected throughout the fitness industry — is a friend of GoodLife CEO and founder David (Patch) Patchell-Evans — who is extremely well-respected himself.

As the story goes, Patch purposely stayed out of Hardy’s territory as a favour to his friend.

However, when Hardy sold his majority stake in Edmonton-based Club Fit to Calgary-based International Fitness Holdings, well, all bets were off. And now GoodLife is moving in.

It’s shaping up to be an interesting battle between gym chains.

But more importantly, it’s a win-win for local gym-goers. The growing GoodLife-vs.-World Health competition will force both fitness clubs to offer their utmost in customer service as they battle to retain customers and win new ones.

So, back to Sherwood Park in Strathcona County.

The new 32,500-plus-square-foot club will boast both co-ed and ‘for women’ sections, according to a press release issued today.

“We are thrilled to be opening our second location within a year in the vibrant region surrounding Edmonton,” Patchell-Evans said in a release.

“We are committed to playing an active role in the community and helping all Edmonton and area residents get healthy and active.”

That excitement, of course, is echoed by the mall.

“Sherwood Park Mall is excited to welcome GoodLife Fitness,” said Sherwood Park Mall marketing director Tineke Buiskool-Leeuwma. “We are looking forward to a partnership to add value to our customers.”

GoodLife’s 23rd club in western Canada will offer all of the amenities the fitness firm is known for, including:

• Cardiovascular and strength-training equipment;

• Cardio theatre entertainment system with plasma TV’s;

• Group EXercise Studio;

• Group Cycling Studio;

• Hot yoga;

• Deluxe locker rooms;

• Child minding

• Large exterior windows and skylights;

• More than 75 pieces of cardio equipment;

• Access to the shopping mall;

• The edgy Les Mills group exercise programs such as BodyFlow (yoga moves), BodyJam (dance-based exercise to great music) and RPM (indoor cycling);

• Personal training;

• A virtual reality fitness and health assessment tool called the Visual Fitness Planner.

About GoodLife Fitness

GoodLife Fitness dubs itself “Canada’s largest and most successful fitness company and the largest fitness club chain in Western Canada.” It celebrated 31 years in business this year and was recently honoured with Canada’s 10 Most Admired Corporate Cultures award. David Patchell-Evans, GoodLife founder and CEO was also recently named Entrepreneur of the Year by Canada’s Venture Capital and Private Equity Association (CCVA).

Categories: Fitness

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4 comments

  1. Jibu Varghese says:

    Good life is the best with lots of machines than any other Gym I had been to. Club Fit, World Health Club and Rec centre charges you more for limited space, limited machines, over crowded gyms and poor customer service. I hope Good life fitness can keep up with latest innovation in technology and services.

  2. Just Me says:

    How is this news and not borderline advertising?

    How about you cover how difficult it is to leave Good Life, and how high pressure sales tactics perpetually are baked into the bread of the philosophy of Good Life to up sell courses?

    If a Gym is really about helping us improve our health, it would be helping us get the most from what they already purchase, and not trying to sell us more of what people don’t have the discipline to take

    In the last 6 times I’ve been “referred” for a free t-shirt no less than 8 times. Each time, I get numerous, multiple calls trying to get me to “try out” their high pressure sales tactics.

    What do they say that you can’t make a girl like you.. and if you do trick her into liking you.. it won’t last?

    Look forward to this comment being deleted

  3. Good Life member says:

    I’ve been a member of GoodLife in South Edmonton since March 2010 (switched over from Club Fit/ World Health). I love their classes and have lost all of my pregnancy weight plus more (35 lbs. total so far) from doing their classes 2-3 times a week and only slightly modifying my diet. I’ve never been pressured to purchase anything else from them and I can’t wait until the Sherwood Park location is open so I can work out there too! The instructors are great and the facilities are really nice.

  4. Good Life member says:

    I went into the Edmonton club and took the tour. The manager there showed me the place and I couldn’t believe how excited he was about every aspect of the club. He showed me the promotions and I asked if I could do a trial, as I was looking into other clubs. Not only was he happy to give me the pass. He told me where other clubs in the area were (World Health, Snap, The Y) and said he wanted me to be informed in my decision. I guess I missed the pressure part??? I have been a member now for about 4 months and am happy to send people in, to have a look. Great experience so far!

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