So I guess the makers of these new headphones consider them a slam dunk.
And as a bonus, company pitchman Lebron James provides a peek at his workout tunes.
Here’s the press release …
EQUINOX LAUNCHES PARTNERSHIP WITH BEATS BY DR. DRE™ AROUND NEW POWERBEATS HEADPHONES
LeBron James – Whose Workout Regimen Inspired Powerbeats – Provides Exclusive Playlist for Equinox’s EQ Sessions – Celebrity Sets
NEW YORK — Equinox and Beats by Dr. Dre™ has announced a partnership to reward athletes at America’s best fitness club with the best headphones for working out: Powerbeats by Dr. Dre™. Created to withstand the rigorous training regimen of the world’s best athletes, Powerbeats by Dr. Dre feature a unique over-ear design so they don’t fall off, in addition to dual drivers so that people can feel the emotion in music the way the artist intended, just like Beats’ flagship Studio headphone seen on the world’s biggest celebrities, artists and athletes.
Most importantly, Beats understands that music drives athletes and inspires performance. That is why Powerbeats were created with LeBron James in mind. Not only can Powerbeats withstand the explosive movements and intense training of a world renowned athlete like James, but they are sweat-proof and allow people to hear ambient noise without compromising sound quality or safety. More importantly, Powerbeats let you hear your music the way the artist intended.
In support of the partnership, LeBron James himself created an exclusive playlist for the installment of Equinox Fitness Clubs’ EQ Sessions — Celebrity Sets Playlists. The 20-track set is available at www.equinox.com/eqsessions.
“LeBron’s Equinox Playlist seamlessly mashes genres, mixes beats and leaps decades to provide the soundtrack you need to push your workout to the limit,” says Bianca Kosoy, senior creative director for Equinox.
• On to the Next One (feat. Swizz Beatz) — Jay-Z
• Aston Martin Music (feat. Drake & Chrisette) — Rick Ross
• Four Kicks — Kings of Leon
• No Love (feat. Lil Wayne) — Eminem
• That’s All She Wrote (feat. Eminem) — T.I.
• Kush (feat. Snoop Dogg & Akon) — Dr. Dre
• Coming Home — Diddy- Dirty Money & Skylar Grey
• Misery Business — Paramore
• Carry It (feat. RZA, Raekwon & Tom Morello) — Travis Barker, RZA, Raekwon & Tom Morello
• Good Life — OneRepublic
• Another One Bites the Dust — Queen
• Runaway — Kanye West & Pusha T
• What I’ve Done — Linkin Park
• Bodysnatchers — Radiohead
• Use Somebody — Kings of Leon
• 6 Foot 7 Foot (feat. Cory Gunz) — Lil Wayne & Cory Gunz
• Stronger — Kanye West
• Pressure — Paramore
• Over — Drake
• Eye of the Tiger — Survivor
When creating EQ Sessions – Celebrity Sets, Equinox only set two parameters: the songs have to be up-tempo and true to the artist’s personal taste. There is no financial compensation associated with the program — the artists hand pick and sequence their mixes simply for the love of the music, the Equinox brand, and a mutual passion to share their favorite songs.
Equinox Fitness Clubs operates 50 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT’S NOT FITNESS. IT’S LIFE.
About Beats Electronics
Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with audio innovator Monster to engineer “Beats by Dr. Dre,” the most advanced headphones ever developed. Continuing its mission to improve the quality of the portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009 to include Beats Audio software in the HP ENVY line of notebook PCs. In September 2010 Beats and Monster unveiled five new products that redefined the music listening experience including Beatbox™, a game-changing digital sound system and iPod dock that expanded the Beats experience from individual enjoyment of high-end audio quality to a social experience.