Posts Tagged ‘Calgary

My $500 Adidas shopping spree

- August 28th, 2014

If you had $500 to spend at the new Adidas store at the CrossIron Mills mall in Calgary, what would you buy?

Here’s what I bought during a shopping trip with my eldest daughter several months ago.

Infant baby gift set ($45) — I just couldn’t resist this cute little onesie for our newest addition.

Infant baby gift set

Infant baby gift set (back)

Cushioned crew socks ($15) — Gotta have ‘em. I picked up two packages of three pairs each. Running total: $75.

adidas socks

Trefoil tee ($27) — It matches the track suit. Wait ’til you see the track suit! Running total: $102.

adi trefoil tee blue

Ultimate fleece pullover hoodie ($60) — It’s oh so soft and snuggly. Perfect for my beautiful wife! Running total: $162.


Ultimate fleece pants (two pairs for $55 each) — I prefer to wear shorts seven months out of the year (April to October). These are for the frigid months (November to March). Running total: $272.

Ultimate fleece pants

Fleece pants (grey)

Trefoil hoodie ($70) — Methinks you can never have enough hoodies. Running total: $342.

Adidas trefoil hoodie

Originals firebird track top ($70) and Originals firebird track pants ($60) — The piece de resistance! You gotta love a man in a blue tracksuit. No? Well, I love my tracksuit! Grand total: $472.

Originals firebird track top

Originals firebird track pants

Run the ‘Happiest 5K on the Planet’

- June 30th, 2014

There’s ample opportunity this year to paint your town (or one near you) red … and yellow … and blue …

The Color Run, aka the “Happiest 5K on the Planet,” is taking place in the following cities over the next several weeks:

• Mississauga on Sunday, July 13

• Windsor on Saturday, July 19

• Montreal on Saturday, August 16

• Calgary on Saturday, August 30,

• Vancouver, B.C. on Saturday, September 13

• London, Ontario on Sunday, September 21

That’s a lot of happiness!

Here’s the press release for the Mississauga event:



The Color Run™ bursts into Mississauga

Run the “Happiest 5k on the Planet” with thousands this July

TORONTO, ON – The hugely popular The Color Run™ will make its way to Mississauga on Sunday, July 13, introducing fun new elements for returning participants. The event will be held at the Hershey Centre (5500 Rose Cherry Pl) and will begin at 9 a.m. Registration for the event is now open for teams and individual runners.
With no official race winner, or times, The Color Run celebrates healthiness, happiness and individuality. Runners of all ages, sizes and fitness levels participate in the run; beginning at the start line in all-white clothing and finishing, covered in a rainbow of colors. After each kilometer, a different shade of powder fills the air covering runners. By the time the finish line is reached, the air and runners are filled with vivid color combinations.
After runners complete the 5k, they join the Finish Festival, a larger than life party filled with music, dancing, free swag and massive color throws.

This year, The Color Run will roll out The Kaleidoscope Tour that features life-size kaleidoscope triangles, confetti, and colourful arches at the finish to further expand on the colourful theme.

The Color Run brings communities together and creates energy so positive it’s contagious,” said Travis Snyder, founder of The Color Run. “We also love to partner with local charities who share in our vision and share our mantra: ‘Be Happy. Be Healthy. Be You’.

The Color Run Mississauga is proud to be partnering with local charitable organization, Kids CAN Charity.

“Kids CAN is very excited about working together with The Color Run and being chosen as the charity of choice for the Mississauga event. Kids CAN Charity provides support and encouragement for children and youth with autism and other developmental disorders,” said Hope McSwain, Program and Events Supervisor.

The donation from The Color Run will help fund the expenses involved with operating social skills groups and programs for children and youth as well as assisting with parent workshops and support groups for their caregivers.

Since its debut in January 2012, interest in The Color Run has exploded with more than 3.1 million ‘likes’ on Facebook. Last year, The Color Run visited more than 110 countries internationally. This year, there will be more than 200 Color Run events with millions of participants.

The Color Run will take place in Windsor on Saturday, July 19, in Montreal on Saturday, August 16, in Calgary on Saturday, August 30, in Vancouver, BC on Saturday, September 13 and in  London, Ontario on Sunday, September 21.

Solo runner/walker cost is $60. Team runners and walkers cost is $55. Children under the age of five are free. To register, or for more details, please visit:

Twitter: TheColorRun

Facebook: The Color Run

Instagram: The Color Run

About The Color Run™

The Color Run is the originator and innovator of the paint race genre and is the largest running series in the world. In 2012, The Color Run hosted 53 events worldwide with more than 600,000 participants. In 2013, it tripled its growth by hosting more than 170 events in 20+ countries with 1.6 million participants.  In 2014, The Color Run is propelling itself into becoming one of the largest event series in history by hosting events in more than 50 countries and over 110 cities internationally.

For more on The Color Run, visit or watch this video.

The Color Run Mississauga is an IMG Event.

Jillian Michaels coming to Canada

- February 28th, 2014
Jillian Michaels

Jillian Michaels

Jillian Michaels is going to be making some lucky Canadians sweat next week.

The tough-love trainer of Biggest Loser reality TV fame will be in Alberta, Ontario and Nova Scotia from Monday to Wednesday.

Here’s the press release with all the details …

adidas Sports Performance Store opens in Calgary

- October 16th, 2013

Fitness-conscious and sports-minded Calgarians are going to love this news …


adidas Sports Performance Store opens at CrossIron Mills

adidas’ first location inside a Retail Power Centre

Lesya McQueen

CALGARY, ALBERTA, Oct. 16, 2013 – Sports and fashion fiends have a new reason to shop at CrossIron Mills when adidas opens its first Sports Performance Store inside a retail power centre tomorrow at 10 a.m.  The new store will combine the latest in sports innovation with fashionable trends from adidas Originals.

“Interacting with our consumers at our own retail stores provides us with a great platform to tell our brand story,” said Jim Gabel, President of adidas Group Canada. “We’re confident that CrossIron consumers, whether they are sports or fashion enthusiasts, will love this store.”

Located within the mall’s Sports Neighbourhood, the store will offer adidas’ best in class soccer, training, basketball and running product lines.  The adidas Originals shop-in-shop will feature the brand’s iconic Originals line as well as its renowned collaborations with fashion designer Jeremy Scott and other creations to celebrate originality.   For the sports fan, the store will also include licensed apparel from the NBA, MLS and other major sports where adidas enjoys a presence.

“Opening a location within a destination mall is something new for us,” said Lesya McQueen, Vice President Retail and E-Commerce for adidas.  “CrossIron Mills made the most sense for us to amplify the adidas brand in what we see as dynamic and growing community.

adidas opened its first Sports Performance Store in Toronto in 2008 before making a bicoastal move opening doors in Vancouver in 2010.  Additionally, adidas Originals stores can be found in the heart of Montreal and Toronto respectively.

“Adding adidas to our store directory is a major coup for Calgary,” said James Moller, General Manager, CrossIron Mills. “Our consumer deserves the very best and adding a global brand of this magnitude speaks to that.  It’s sure to be a crowd favourite.”

The interior of the store was an internal concept design, covering 1,870 square feet of retail space.

The store officially opens to the public on Thursday, Oct. 17 at 10 a.m.  Regular business hours are 10 a.m. – 9 p.m. Monday to Saturday and 11 a.m. – 6 p.m. on Sunday.

About CrossIron Mills

CrossIron Mills, the first enclosed shopping centre built in Alberta in 20 years, opened in August 2009, just 1.5 km north of Calgary in Rocky View County and less than 10 minutes from the Calgary International Airport. Ideally situated on the busiest transportation corridor in the province of Alberta, the Queen Elizabeth II Highway, the innovative 1.4 million-square-foot shopping centre is the largest single level shopping centre in Alberta, with 17 large format anchors and more than 200 specialty stores and premium brand outlets. Developed in the Mills concept, combining the best attributes of a traditional shopping centre, power centre and exciting architecture under one roof, CrossIron Mills is the only true outlet concept shopping centre in Western Canada.

Join the CrossIron Mills community online:

follow us on Twitter (@CrossIron_Mills), like us on Facebook (

About adidas 

adidas develops high performance apparel and footwear to help athletes train, compete, prepare for and recover from their sport. adidas is a global designer and developer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. For more information, visit

Reebok launches Canada’s first FitHub retail concept store

- October 11th, 2013

I’ll definitely be checking out this one-of-a-kind fitness store the next time I’m in Calgary (which could be sooner than later now) …


Reebok FitHub retail concept store at CrossIron Mills Mall, Calgary.

FOR IMMEDIATE RELEASE – October 10, 2013

Reebok gets Calgarians moving with the launch
 of Canada’s first FitHub retail concept

Reebok opens flagship Canadian store designed to inspire a fitness generation

Toronto, ON — Today, Reebok continues its mission to empower people to be fit for life with the launch of Canada’s first-ever Reebok FitHub retail concept store at CrossIron Mills, one of Calgary’s premier shopping destinations. Designed to inspire people to move, to train, to get fit and have fun doing it, the Reebok FitHub concept offers a new way of thinking about fitness and is the destination for those dedicated to living a fit lifestyle.

The retail store, which is the first of its kind to open in Canada, is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.

All FitHub staff are passionate about health and fitness and have a strong fitness background enabling them to work with customers to help them select the best products for their workouts, as well as provide training tips and general health and lifestyle advice.

We’re extremely excited to have opened the first Reebok FitHub retail concept in Canada,” said Michael Rossi, VP of Reebok Canada. “This new merchandising model is a great brand statement to prove Reebok’s commitment to getting people active. It will give the city of Calgary a full fitness experience like no other, inspire people to get moving and ultimately become a desirable destination for the fitness community.”

To encourage Calgarians to get active, Reebok will also be offering a range of inclusive sessions led by health and fitness experts from within the Reebok community. This will include a number of free weekly workouts at the FitHub, details of which will be available via the Reebok Community Board in-store.

The store is not just a shopping destination but is also designed to be a social hub for fitness communities. The Reebok Community Board is a place where customers can learn how to get involved with local events, discover new workouts and learn about local gyms and instructors. At the centre of the store is the ‘Fit Desk’, where fitness enthusiasts can learn about Reebok and its latest product technologies.

The store will carry pinnacle product from Reebok’s Fall/Winter 2013 collections specifically made for fitness. This premium footwear and apparel collections feature Reebok’s top-of-the-line technologies and materials, allowing for optimal performance and comfort.

Canada’s first Reebok FitHub concept store is part of an ever-expanding global network of concept stores, which includes the U.S., UK, Korea, Russia and Dubai. The growth in the number of FitHubs is more than just an expanding number of stores; it represents Reebok as a brand, aiming to empower people to get fit for life and to give them the tools they need to do this. Whether it is running, dance, CrossFit or yoga, Reebok aims to bring people together to experience fitness in a way that is different, challenging and rewarding.

For more information on Canada’s first Reebok FitHub please visit:


The store design takes inspiration from CrossFit boxes and the gym environment.

Additional notes about Reebok FitHub retail store at CrossIron Mills Mall:
Store facts:

  • Store measures 3,000 square feet
  • Just under 6,700 units of Reebok apparel stocked in store
  • Just over 2,700 pairs of footwear stocked in store
  • 700 units of Reebok accessories and socks stocked in store

Store Design:

  • The store design takes inspiration from CrossFit boxes and the gym environment including, fixtures that replicate gym equipment, audio tracks specially selected for workouts, genuine gym flooring construction and functioning plyometric jump boxes as seating
  • This is a true fitness hub, where Reebok encourages active try-on so the consumer can experience how the products will benefit them
  • The till features a Fit Desk for consultation about fitness training and appropriate product

Store Manager – Richard Tyrell:

  • Volleyball player: Three years of college volleyball for Sir Sandford Fleming College
  • Current member of the Men’s National Irish Volleyball Team
  • A fitness and health enthusiast, Richard has recently began CrossFit training and is looking forward to his first Reebok Spartan Race in 2014

Store Staff:

  • All staff have a fitness background and have been selected based on their experience in sports and retail

It’s not just a shopping destination — it’s also designed to be a social hub for fitness communities.


Hashtag: #ReebokCalgary

Twitter: @ReebokCanada

Facebook: Reebok

YouTube: Reebok

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

For more information, visit Reebok at