Posts Tagged ‘Calgary

Jillian Michaels coming to Canada

- February 28th, 2014
Jillian Michaels

Jillian Michaels

Jillian Michaels is going to be making some lucky Canadians sweat next week.

The tough-love trainer of Biggest Loser reality TV fame will be in Alberta, Ontario and Nova Scotia from Monday to Wednesday.

Here’s the press release with all the details …

adidas Sports Performance Store opens in Calgary

- October 16th, 2013

Fitness-conscious and sports-minded Calgarians are going to love this news …


adidas Sports Performance Store opens at CrossIron Mills

adidas’ first location inside a Retail Power Centre

Lesya McQueen

CALGARY, ALBERTA, Oct. 16, 2013 – Sports and fashion fiends have a new reason to shop at CrossIron Mills when adidas opens its first Sports Performance Store inside a retail power centre tomorrow at 10 a.m.  The new store will combine the latest in sports innovation with fashionable trends from adidas Originals.

“Interacting with our consumers at our own retail stores provides us with a great platform to tell our brand story,” said Jim Gabel, President of adidas Group Canada. “We’re confident that CrossIron consumers, whether they are sports or fashion enthusiasts, will love this store.”

Located within the mall’s Sports Neighbourhood, the store will offer adidas’ best in class soccer, training, basketball and running product lines.  The adidas Originals shop-in-shop will feature the brand’s iconic Originals line as well as its renowned collaborations with fashion designer Jeremy Scott and other creations to celebrate originality.   For the sports fan, the store will also include licensed apparel from the NBA, MLS and other major sports where adidas enjoys a presence.

“Opening a location within a destination mall is something new for us,” said Lesya McQueen, Vice President Retail and E-Commerce for adidas.  “CrossIron Mills made the most sense for us to amplify the adidas brand in what we see as dynamic and growing community.

adidas opened its first Sports Performance Store in Toronto in 2008 before making a bicoastal move opening doors in Vancouver in 2010.  Additionally, adidas Originals stores can be found in the heart of Montreal and Toronto respectively.

“Adding adidas to our store directory is a major coup for Calgary,” said James Moller, General Manager, CrossIron Mills. “Our consumer deserves the very best and adding a global brand of this magnitude speaks to that.  It’s sure to be a crowd favourite.”

The interior of the store was an internal concept design, covering 1,870 square feet of retail space.

The store officially opens to the public on Thursday, Oct. 17 at 10 a.m.  Regular business hours are 10 a.m. – 9 p.m. Monday to Saturday and 11 a.m. – 6 p.m. on Sunday.

About CrossIron Mills

CrossIron Mills, the first enclosed shopping centre built in Alberta in 20 years, opened in August 2009, just 1.5 km north of Calgary in Rocky View County and less than 10 minutes from the Calgary International Airport. Ideally situated on the busiest transportation corridor in the province of Alberta, the Queen Elizabeth II Highway, the innovative 1.4 million-square-foot shopping centre is the largest single level shopping centre in Alberta, with 17 large format anchors and more than 200 specialty stores and premium brand outlets. Developed in the Mills concept, combining the best attributes of a traditional shopping centre, power centre and exciting architecture under one roof, CrossIron Mills is the only true outlet concept shopping centre in Western Canada.

Join the CrossIron Mills community online:

follow us on Twitter (@CrossIron_Mills), like us on Facebook (

About adidas 

adidas develops high performance apparel and footwear to help athletes train, compete, prepare for and recover from their sport. adidas is a global designer and developer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. For more information, visit

Reebok launches Canada’s first FitHub retail concept store

- October 11th, 2013

I’ll definitely be checking out this one-of-a-kind fitness store the next time I’m in Calgary (which could be sooner than later now) …


Reebok FitHub retail concept store at CrossIron Mills Mall, Calgary.

FOR IMMEDIATE RELEASE – October 10, 2013

Reebok gets Calgarians moving with the launch
 of Canada’s first FitHub retail concept

Reebok opens flagship Canadian store designed to inspire a fitness generation

Toronto, ON — Today, Reebok continues its mission to empower people to be fit for life with the launch of Canada’s first-ever Reebok FitHub retail concept store at CrossIron Mills, one of Calgary’s premier shopping destinations. Designed to inspire people to move, to train, to get fit and have fun doing it, the Reebok FitHub concept offers a new way of thinking about fitness and is the destination for those dedicated to living a fit lifestyle.

The retail store, which is the first of its kind to open in Canada, is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.

All FitHub staff are passionate about health and fitness and have a strong fitness background enabling them to work with customers to help them select the best products for their workouts, as well as provide training tips and general health and lifestyle advice.

We’re extremely excited to have opened the first Reebok FitHub retail concept in Canada,” said Michael Rossi, VP of Reebok Canada. “This new merchandising model is a great brand statement to prove Reebok’s commitment to getting people active. It will give the city of Calgary a full fitness experience like no other, inspire people to get moving and ultimately become a desirable destination for the fitness community.”

To encourage Calgarians to get active, Reebok will also be offering a range of inclusive sessions led by health and fitness experts from within the Reebok community. This will include a number of free weekly workouts at the FitHub, details of which will be available via the Reebok Community Board in-store.

The store is not just a shopping destination but is also designed to be a social hub for fitness communities. The Reebok Community Board is a place where customers can learn how to get involved with local events, discover new workouts and learn about local gyms and instructors. At the centre of the store is the ‘Fit Desk’, where fitness enthusiasts can learn about Reebok and its latest product technologies.

The store will carry pinnacle product from Reebok’s Fall/Winter 2013 collections specifically made for fitness. This premium footwear and apparel collections feature Reebok’s top-of-the-line technologies and materials, allowing for optimal performance and comfort.

Canada’s first Reebok FitHub concept store is part of an ever-expanding global network of concept stores, which includes the U.S., UK, Korea, Russia and Dubai. The growth in the number of FitHubs is more than just an expanding number of stores; it represents Reebok as a brand, aiming to empower people to get fit for life and to give them the tools they need to do this. Whether it is running, dance, CrossFit or yoga, Reebok aims to bring people together to experience fitness in a way that is different, challenging and rewarding.

For more information on Canada’s first Reebok FitHub please visit:


The store design takes inspiration from CrossFit boxes and the gym environment.

Additional notes about Reebok FitHub retail store at CrossIron Mills Mall:
Store facts:

  • Store measures 3,000 square feet
  • Just under 6,700 units of Reebok apparel stocked in store
  • Just over 2,700 pairs of footwear stocked in store
  • 700 units of Reebok accessories and socks stocked in store

Store Design:

  • The store design takes inspiration from CrossFit boxes and the gym environment including, fixtures that replicate gym equipment, audio tracks specially selected for workouts, genuine gym flooring construction and functioning plyometric jump boxes as seating
  • This is a true fitness hub, where Reebok encourages active try-on so the consumer can experience how the products will benefit them
  • The till features a Fit Desk for consultation about fitness training and appropriate product

Store Manager – Richard Tyrell:

  • Volleyball player: Three years of college volleyball for Sir Sandford Fleming College
  • Current member of the Men’s National Irish Volleyball Team
  • A fitness and health enthusiast, Richard has recently began CrossFit training and is looking forward to his first Reebok Spartan Race in 2014

Store Staff:

  • All staff have a fitness background and have been selected based on their experience in sports and retail

It’s not just a shopping destination — it’s also designed to be a social hub for fitness communities.


Hashtag: #ReebokCalgary

Twitter: @ReebokCanada

Facebook: Reebok

YouTube: Reebok

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

For more information, visit Reebok at

U.S. health expert in Alberta this week

- September 25th, 2013

Alan Logan

When naturopathic doctor Alan Logan speaks, you should listen.

The New York-based author of Your Brain on Nature is a wealth of health and fitness knowledge — and most importantly, he backs up his informed opinion with all the latest research.

Logan is making three public appearances in Alberta this week.

Here are the details:

Ancient Nutrition Meets Modern Day Science, Sept 27 by Cary Castagna

Amaranth Whole Foods Book signing, Sept 26th by Cary Castagna

Think Better, Think Healthier, Think Green by Cary Castagna

Calgary hosting workplace wellness conference

- May 7th, 2013


Looks like there’s an impressive lineup of speakers slated for the GoodLife Fitness Health and Wellness Leadership Summit on May 15 in Calgary.


(Click to enlarge.)

Plus, I’m told, two Calgary-based organizations will be receiving workplace wellness awards at the Summit.

Read on for more details …

GoodLife Fitness Health and Wellness Leadership Summit — May 15

Enhance workplace performance, reduce health-related costs and build a winning culture

Canadians spend most of their waking hours at their jobs, and many are spending it sitting at their desks, sedentary for up to eight or nine hours a day.

This leaves little time for healthy habits, and it’s affecting the bottom line at many Canadian organizations — on average, employers pay an extra $488 per year for every sedentary employee(from “Creating Healthy Workplaces,” Industrial Accident Prevention Association of Canada, 2006)

Employers can’t afford to ignore workplace wellness any longer. Investing in the health of employees translates into profit. Organizations with workplace wellness programs see fewer sick days, greater productivity and a healthier workplace culture.

The GoodLife Fitness Health and Wellness Leadership Summit in Calgary will outline the best approach to introduce workplace wellness programs within organizations. Participants will learn how to assess their workplace wellness requirements, customize a program, and engage employees in the process.

GoodLife Fitness Health & Wellness Awards – 3 winners

Presented during the Summit, these awards will recognize three organizations – including two from Calgary – that have demonstrated continuous improvement in fitness, activity, nutrition, education and employee behavioural changes.

To register for the summit and find out more, please visit

Summit details

When:    Wednesday, May 15, 2013, 9:15 a.m. to 4:45 p.m.

Where:    Calgary TELUS Convention Centre, North Building, Exhibition Hall E

Summit speakers

John Herdman, Head Coach, Canadian Senior Women’s National Soccer Team

Theme: Developing High Performing Teams

Topic: The power of leadership & teamwork to inspire trust, confidence and success

Kelly McDonald, Manager, Technology, Media and Telecommunications, Deloitte & Touche LLP

Theme: The convergence of preventative health care and technology

Topic: How advances in mobile health tracking devices will improve accessibility & promote a culture of well-being

Lindsay Sandomirsky, Director – Sales & Marketing, The Westin Calgary

Theme: Investing in a healthy workforce pays dividends & reduces costs

Topic:  Making wellness work for the “busy” professional – improve personal vitality & quality of service 

Jane Riddell, Chief Operating Officer, GoodLife Fitness

ThemeUndercover Boss Canada – My experience going undercover

Topic: Keys to attracting & retaining good people; lessons learned from being in the field

Frank Napolitano, Chairman and CEO HealthFit, Inc.

Theme: Establish wellness programs for optimal return on investment

Topic:   Five critical questions to ask; encouraging “positive” & sustainable behavioral changes

Yvonne Camus, Competitor on Discovery Channel’s – The Eco Challenge

Theme: Learning through adversity: the “building blocks” for inspired performance

Topic:  How to excel in life & work by discovering your inner power