Posts Tagged ‘Cary Castagna

Poll: Who’s going to win the Challenge?

- February 18th, 2014

It’s Week 2 of the 2014 World Health Media Transformation Challenge.

I’ve posted the criteria of this six-week media competition. And I’ve posted photos of the challengers.

That leaves two burning questions: who are you rooting for and who do you think will win?

Please vote below (challengers are listed alphabetically).

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WH Media Transformation Challenge: the competition

- February 14th, 2014

It’s been one week since the official weigh-in for the 2014 World Health Media Transformation Challenge.

Yeah, yeah, I know I haven’t posted since before the weigh-in. Truth is, I haven’t quite felt up to it as I’ve  struggled to adjust to my intense workout regimen and stringent eating plan. My muscles ache and I’m still kinda hungry. Poor me, I know.

(You’ll have to excuse me but I’m a tad irritable.)

Anyway, here’s a closer look at the challengers vying for media bragging rights, a one-year World Health membership and $1,000 to donate to charity. (Yes, only 10 challengers. Margeaux Morin of The Weather Network withdrew on the day of the weigh-in.)

Photos are courtesy of Nezar Yaggey Photography:


World Health Media Transformation

Castagna and Dennis

Trainer Dennis Brent and yours truly.

Andrew Beckler

Andrew Beckler, of Virgin, has his biceps measured.

Warren Barris

Warren Barris, of The Bear, gives a thumbs up.

Paul Brown

The Bear’s Paul Brown leaves little to the imagination.

Liann Cameron, of The Bounce, steps on the scale

Liann Cameron, of The Bounce, steps on the scale.

Ara Andonian, of The Bounce

Ara Andonian, of The Bounce, gets a good look at his starting point.

Johnny Infamous and Tripp West

The Bounce’s Johnny Infamous and Tripp West see how they measure up.

James White

James White, of The Bear, and his trainer break into an impromptu posedown. (James White photo)

 Follow the challengers’ Twitter banter at #WHTransform

New chapter in lifelong fitness journey begins today

- February 7th, 2014

WHTRANSCHALLENGE2014_LOGO-01I have to admit I think I’m getting a little nervous this morning.

Fact is, I’m positively buzzing with energy. I can feel it.

As my friend and bodybuilding mentor Chuck Thomson told me awhile back, this is what’s referred to as “delicious excitement.”

Right now, I can’t really remember Chuck’s exact definition of that phrase he coined. But I know it’s a good thing. And I know I must harness this energy and go with it — and, perhaps most importantly, not forget to enjoy this latest chapter in my lifelong fitness journey.

Eleven Edmonton media personalities will step on the scale today at World Health Glenora.

And I’m one of them.

It’s all part of the official weigh-in for the 2014 World Health Media Transformation Challenge that goes from roughly noon to 4:30 p.m.

Among the measurements to be taken, we’ll also have our body fat percentage tested.

Check back for photos from the weigh-in.

In the meantime, have a look at the strict criteria that World Health has laid out for this six-week challenge:

WH Media Transformation Challenge weigh-in tomorrow

- February 6th, 2014

World Health Edmonton Media Transformation Challenge 2014

It’s on!

World Health has rounded up several Edmonton media personalities, including yours truly, for a six-week fitness challenge.

The official weigh-in is slated for noon to 4:30 p.m. tomorrow (Friday, Feb. 7) at World Health’s Glenora gym.

With bragging rights and a $1,000 charity donation up for grabs, I’ll have my game face on.

Look for more details soon in my Keeping Fit column and on this blog.

In the meantime, here’s the press release issued by World Health:

Reebok launches online fitness community, fitness app

- August 27th, 2013

Now this is really cool …


Reebok launches its ReebokONE online fitness 
community and new Fitness App

ReebokONE connects fitness professionals around the world; 
Reebok Fitness app adds variety to consumers’ fitness routines

Toronto, ON — Reebok today announced the launch of two innovative digital tools in ReebokONE and the Reebok Fitness app. ReebokONE is an online fitness community unified by one mission — to make people fit for life. The network acts as a hub where fitness professionals from around the globe can connect and find inspiration among fellow professionals, helping them to develop their skill set, progress their careers and create a brand for themselves. The Reebok Fitness app, designed to inject variety into workout programs, helps consumers rejuvenate their fitness routine by creating new and varied workouts using a combination of popular disciplines – walking, running, dance, yoga and training.



By signing up to the free online platform at, fitness professionals can create their own personalized web page, with customizable URL, where they can upload photos, update an “About Me” section, upload their certifications and areas of expertise plus add locations where they teach. This enables members to connect with clients and other fitness experts around the world, making ReebokONE the premier fitness destination for fitness professionals.
Along with being able to connect with other experts, instructors that sign up to ReebokONE also gain access to a number of member rewards, including:

  • A 25 per cent discount on Reebok products
  • The ability to earn commission on Reebok products they recommend
  • Access to exclusive fitness content from Reebok

To earn commission, members are required to sign up to the commission program, which then allows visitors to purchase products displayed in the ‘My Favorite Gear’ section of their profile. Members will then receive a commission on every purchase made through their page without having to do anything further.
In addition to the financial benefits, signing up to the network instantly unlocks exclusive fitness content from Reebok covering a wide range of topics to help further enhance the careers and skill set of fitness professionals. This includes a ‘Learn From The Best’ feature, where members can gain insights into the latest fitness trends, gear and advice; and a ‘Featured Professional’ section that allows members to learn from other fitness and training experts.

“I am so grateful to be a part of the ReebokONE network,” said two-time CFL all-star defensive back Tommy Europe, now personal trainer and fitness blogger. “As a professional, I strive to always continue my education so I can provide the best service possible. ReebokONE is a network of mentors, peers, and constant motivation; all real fitness professionals should join.”

Reebok Fitness App

The free Reebok Fitness app, available on Apple and Android devices and online at, allows consumers to create customized workout programs based on activities they already love and new activities they’d like to try. Users simply need to select the length of the program they require followed by the percentage of time they would like to focus on each activity and the Reebok Fitness app will generate a workout routine based on their individual preferences. Consisting of a variety of different workouts to complete each week, the program can be personalized further by allocating certain workouts to specific days of the week to ensure you never miss a workout.

Michael Rossi, vice president of Reebok Canada, said “We want to spark people’s passion for fitness and encourage them to get the most out of their workouts. We believe people make the most of their activities when they’re motivated, so that’s why we created the Reebok Fitness app. With over 200 workouts, the app gives people the chance to try new activities and plan a varied workout program in a few quick steps. We believe that mixing up your workouts and trying new activities will help you realize your full potential.”

Reebok is dedicated to empowering people to be fit for life. The brand wants to inspire people to get moving and is passionate about helping people lead a healthy and active lifestyle.
To find out more information and to register for ReebokONE, please visit

The Reebok Fitness App is available to download from iTunes, Google Play or to use online at and is free for everyone.

A video about the app can be found at


Twitter:     @ReebokCanada

Facebook: Reebok

YouTube:   Reebok

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit