Posts Tagged ‘CrossFit

Countdown to 2014 Reebok CrossFit Games

- July 15th, 2014

The countdown is on …

For the uninitiated, check out the following links:

Top 10 Canadian fitness trends for 2013

- December 19th, 2012

2013

Wondering what’s going to be trending in fitness in 2013?

Well, you’re in luck because the good folks at GoodLife Fitness have polled their partners and fitness industry colleagues to compile the coming year’s top fitness trends.

Drum roll, please …

Top 10 Canadian Fitness Trends for 2013

Small-group training, express workouts and demographic-specific fitness expected to be favourites this year

LONDON, Ont. — Population-specific training programs, express workouts and ‘functional fitness’ will enable Canadians to make 2013 their fittest year ever.

Thirty of Canada’s leading fitness experts weighed-in on the second annual, GoodLife Fitness Top 10 Canadian Fitness Trends for the New Year.

Experts with almost 450 years of combined experience in the fitness industry and backgrounds in physiotherapy, kinesiology, exercise physiology, health promotion, fitness and information technology, fitness facilities and equipment, report on what they see as the trends in health and fitness for the upcoming year.

“As the fitness, health and wellness industry grows and fitness experts become more knowledgeable and experienced, we’re able to make recommendations about the most effective and cutting-edge ways to achieve your health, wellness and fitness goals,” said David ‘Patch’ Patchell-Evans, GoodLife Founder & CEO. “With our diverse knowledge and expertise and our long-standing leadership in the fitness industry, GoodLife has an inside peek into what fitness trends are helping Canadians live the healthiest lives.”

Small Group Training in the form of a coach/personal trainer leading a group of participants ranked number one overall in fitness trends for the second year in a row as the added benefits of group camaraderie, affordability, and access to a knowledgeable Fitness Professional translates into helping more Canadians achieve their goals.

Express workouts made significant gains going from the number 10 spot in 2012, to the number five trend for 2013. The experts agree that the fast-paced lives of Canadians mean that fitness programs must also be efficient and effective to help consumers stay active and healthy.

Demographic-specific programming moves up one spot from last year as specialized programs and unique collaborations between the fitness industry and traditional healthcare professionals seek to help large portions of the Canadian population improve their quality of life while striving to reduce illness and chronic diseases.

“By helping people be healthy and fit, fitness clubs like GoodLife play an integral role in the healthcare system,” said Patch. “The fitness industry works to enhance Canadians’ health status, helping to prevent illness and disease, while also making people stronger and more resilient when facing and recovering from injury, illness and disease. We are committed to working closely with our partners in the traditional healthcare system from hospitals to rehabilitation facilities to general practitioners in the community to create a sustainable and powerful continuum of care for Canadians.”

Top 10 Canadian Fitness Trends predicted for 2013:  

1.  Small Group Training. Many Canadians continue to seek economical ways to get a great workout while still enjoying the guidance and knowledge of a Fitness Professional.  Exercising in small groups of three to 12, with a certified coach, personal trainer, or small group training instructor is the way to make this happen and provides an added mix of comfort and extra motivation as they are inspired by other participants’ enthusiasm and achievements. Examples: CrossFit, MYBootcamp and TRX® Suspension Training.

2.  Demographic-specific programming. Fitness professionals are continuing to recognize the need and potential of targeting programs and training routines toward specific populations of Canadians. Older adult programming, child and youth programming like GoodLife’s free Teen Fitness program, sport-specific training, rehabilitation and cardiovascular health programs like GoodLife Fitness’ collaboration with the Peter Munk Cardiac Care Centre, are allowing more Canadians the opportunity to benefit from an active life.

3.  Zumba, SH’BAM™ and Dance-focused Group Exercise Classes. Taking the ‘work’ out of ‘workout’ is exactly what attracts millions of participants world-wide (Canadians included) to dance-focused group exercise classes. The continued popularity of classes like ZUMBA FITNESS® and Les Mills SH’BAM™ and BODYJAM™, is predicted because they provide an excellent cardio workout, high calorie burning, while increasing self-esteem and releasing stress, in a fun, inviting, and social atmosphere.

4.  Educated and experienced Fitness Professionals. Fitness Professionals are continuously specializing and expanding the services and programs they provide. Illustrating this growth, canfitpro states that certified membership has grown 25% since 2010, It is becoming increasingly important for consumers to choose a fitness professional that is certified through internationally recognized organizations like canfitpro. In 2012, canfitpro launched Repscanada, the Canadian Register of Exercise and Fitness Professionals, an inclusive, ground breaking, on-line resource that will increase the integrity of the fitness profession by providing consumers and employers the ability to understand and identify a registered Fitness Professionals’ credentials.

5.  Express or ‘In and Out’ Workouts.  Life is busy and fast-paced for most Canadians. People are looking for an effective workout that fits their lifestyle. Many group exercise classes, like CXWORX and Jillian Michaels’ BODY SHRED, and strength training circuits provide 30 minute express-style options which not only help you achieve your health and wellness goals, but are also great for the beginner exerciser. GoodLife Fitness suggests you try the Fit Fix Circuit two to three times per week to get a full body strength training workout that takes only 20 to 30 minutes each time.

6.  Functional Fitness and CORE Training. Functional Fitness and CORE training is all about exercising using movements that prepare you for the activities of life in Canada. Whether it’s carrying groceries, shoveling snow or playing with your kids, the Experts agree that Canadians continue to recognize the value of functional fitness and core strength for preventing injury and illness. Newbody Muscle is a Group Exercise class that combines the best of functional strength moves to help build muscle strength, shape and stamina and train the body for performing life’s daily activities with ease.

7.  Hot Yoga and more accessible Yoga. Hot Yoga continues to be a key trend for exercisers who are looking for the mind-body-spirit benefits of activity and enjoy the health benefits of the heated studios. With programming like YogaFit® and YogaFit® Sweat, Yoga’s accessibility continues to expand to more Canadians.

8. Weight Management/Lifestyle Coaching. As multiple studies indicate, (including IHRSA), weight-loss and/or weight management continues to be one of the most popular reasons people exercise. The role of the fitness professional has evolved to include lifestyle coaching, nutrition counselling and stress management. Each component contributes to the overall success rate of Canadians in achieving health and fitness goals. Allied health services like massage therapy and chiropractic care are also emerging to complement the programs and services provided by fitness clubs, personal trainers and group exercise instructors.

9. Corporate Wellness Programs. Workplaces are making an increased investment in employee health and wellness and understanding the intrinsic benefit to their bottom line. Companies are also being recognized by their employees and leaders in the health, fitness and wellness industry for making this investment. The GoodLife Fitness Health & Wellness Leadership Summit and Award Program is a national series of events designed to empower Canadian organizations to excel in fitness, health and workplace wellness. With a healthy and active workforce, Canadian organizations will be able to increase productivity and morale while reducing financial losses associated with unhealthy employees and poor work related practices.

10. Influence of Technology. The ever-evolving technology of the fitness industry is emerging as a major factor in helping Canadians achieve their health and wellness goals. Tools like the adidas micoach, provide users with a personalized tracking and coaching device that monitors their progress. Equipment manufacturers like Precor and Life Fitness also recognize the consumer demand and have begun adding smart-phone and app integration capabilities, allowing users to have a more personalized and monitored experience on the elliptical, stationary bike, stepper or treadmill. The influence of technology also benefits Fitness Professionals as technology platforms like Wexer which represents a 21st century outreach for those who want to get in shape and need the flexibility, efficiency and motivational tools that only a digital platform can provide.

For more information on fitness trends, visit www.goodlifefitness.com.

Reebok CrossFit in Calgary

- September 7th, 2012

Good news for CrossFitters in Calgary.

Here’s the press release:

CrossFit

Reebok CrossFit in Calgary

 Reebok announces partnership with CrossFit Ramsay

to offer CrossFit’s unique strength and conditioning program in Calgary!

CALGARY — Reebok, one of the world’s leading fitness brands, and Reebok CrossFit Ramsay (formerly CrossFit Ramsay), are pleased to announce their new partnership and commitment to providing CrossFit’s unique revolutionary strength and conditioning program in Calgary.

Reebok CrossFit Ramsay is part of the global network of more than 4,000 CrossFit boxes in 57 countries that provide people of all ages and fitness levels with the opportunity to change the way they experience fitness. Located at #2030 – 2600 Portland St. SE in Calgary, Alberta, Reebok CrossFit Ramsay gives local residents an opportunity to become part of the CrossFit community and join CrossFitters around the world who are forging elite fitness.

Reebok and CrossFit are working together to change the way the world perceives and experiences fitness, and the partnership of Reebok CrossFit Ramsay gives Calgarians and beyond the chance to push themselves to get physically fit in a fun, community-oriented environment,” said Reebok Canada’s Brand Leader Stewart Clark. “Whether you’ve been going to the gym for years or you’re new to exercise, you’ll feel the difference the first time you walk into our Reebok CrossFit Ramsay box. The Sport of Fitness has arrived in Calgary!

Ken Andrukow, owner of Reebok CrossFit Ramsay said, “We’re a real community, with people of all ages and abilities, working together to reinvent themselves. This partnership was born out of a shared vision to change the future of fitness.

Reebok’s history of redefining fitness dates to the 1980s when it introduced the Freestyle, the first athletic fitness shoe for women, and Step Reebok, which pioneered the dance and aerobics movement. Reebok’s innovations in footwear and apparel technology are matched by its continued leadership in sports and fitness programming and partnerships with professional sports teams and leagues.

The CrossFit program is designed for universal scalability, making it the perfect fitness application for any committed individual regardless of experience. Every day at CrossFit boxes around the world, men and women of all ages, sizes and fitness levels have fun while they attack the “Workout of the Day” (or WOD, as it’s more commonly called) together, rooting each other onto completion or personal records. CrossFit workouts target and develop agility, balance, speed, power, accuracy, stamina, coordination, flexibility, strength and cardiovascular endurance in keeping with the CrossFit philosophy of “constantly varied, high-intensity, functional movement.”

Reebok CrossFit Ramsay is a 7,000-square-foot training facility offering CrossFit, strength and conditioning, and fitness training. Strong emphasis is placed on real-food nutrition to support elite training performance and weight loss.

Twitter:          @ReebokCanada
Facebook:     Reebok CrossFit Ramsay
Website:        http://reebokcrossfitramsay.com/

About Reebok:

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.

About CrossFit:
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg and Lauren Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness. CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network.

For more information, please visit

www.crossfit.comhttp://www.facebook.com/crossfithq or http://www.youtube.com/user/CrossFitHQ.

CrossFit is a registered trademark and 3,2,1..Go! and Fittest on Earth are trademarks of CrossFit, Inc. in the U.S. and/or other countries.

About Reebok CrossFit Ramsay:
Reebok CrossFit Ramsay is located in Calgary, Alberta. Owned and operated by Ken Andrukow, a former athlete of cycling and hockey, and Bryan Danard, CrossFit Ramsay has been the home of recreational and competitive athletes since 2001. For more information, please visit www.reebokcrossfitramsay.com.

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Website:http://www.edmontonsun.com/author/cary-castagna

Facebook:

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World’s Fittest Man on Earth defends title

- July 17th, 2012
Froning Castagna Holmberg

Yours truly, flanked by two of the 'Fittest Men on Earth' — two-time Reebok CrossFit Games champ Rich Froning Jr. (left) and the 2010 winner Graham Holmberg — this past February in Toronto.

Congrats to Rich Froning Jr., who won the 2012 Reebok CrossFit Games this past weekend to retain the trademarked title of the World’s Fittest Man on Earth.

That’s the moniker he first earned at the 2011 CrossFit Games.

And indeed, Rich gets richer. This year’s victory gives him another $250,000.

Click HERE to view the chiselled Tennessee resident’s latest march to glory.

I featured Froning Jr. in March in my Keeping Fit column.

As part of the feature, I travelled to Toronto the previous month and had the good fortune to work out with Froning Jr. and fellow Reebok-sponsored athlete Graham Holmberg. Holmberg, of course, is the 2010 Reebok CrossFit Games champion. He finished 10th this year.

A tip of the hat to two incredible athletes and fitness role models.

Froning Jr Castagna Holmberg

Lord of the rings? Not quite. Froning Jr. (left) and Holmberg put me through my paces.

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Website:http://www.edmontonsun.com/author/cary-castagna

Facebook:

http://www.facebook.com/pages/Keeping-Fit-with-Cary-Castagna/106367266730

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Photo gallery: Reebok-CrossFit global campaign hits Canada

- May 9th, 2012

reebok

In case you missed it, here are the links to my national Keeping Fit columns that comprised a four-part series on the burgeoning sport/workout brand of CrossFit:

Rich Froning Jr. — Monday, March 5, 2012

Angie Pye — Monday, March 12, 2012

Alicia Connors — Friday, March 30, 2012

Graham Holmberg — Monday, April 9, 2012

And here are some photos I took while participating in a one-of-a-kind fitness stunt — highlighted by a CrossFit flash mob — earlier this year at Yonge and Dundas Square in Toronto as part of Reebok’s global CrossFit campaign …

reebokyongeanddundas

Reebok's CrossFit billboard campaign at the corner of Dundas and Yonge streets in downtown Toronto.

reebokbox

What's in the red Reebok-CrossFit box (a 15,000-pound shipping container) suspended 30 feet above Yonge-Dundas Square?

reebokbeforeflashmob

All is relatively quiet at the popular downtown landmark just prior to the arrival of the flash mobsters.

notwhatthetirewasmeantfor

One unsuspecting passerby stops for a smoke break on a large tire doubling for a piece of CrossFit workout equipment. Um, sir, that's not quite what event organizers have in mind!

boxdown

Amid a haze of smoke, an industrial crane dramatically lowers the 'box' to the concrete.

flashmob

And here comes the orange-clad flash mob!

crossfit

These energetic CrossFit enthusiasts waste no time getting to work.

niceshoes

Nice shoes.

reeboktoronto

The impressive CrossFit flash mob is 200 strong.

reebokkid

Even some young kids take part in the fun.

crossfit

Coolest. Flash mob. Ever.

reebokcrossfit

The flash mobsters are from some of the nearly 200 CrossFit gyms across Canada.

flashmobcrossfit

The red Reebok-CrossFit box comes in handy.

crossfit

It is quite a spectacle.

CrossFitBox

OK, so what is in the red Reebok-CrossFit box, anyway?

CrossFitEquipment

CrossFit equipment, of course.


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Website:http://www.edmontonsun.com/author/cary-castagna

Facebook:

http://www.facebook.com/pages/Keeping-Fit-with-Cary-Castagna/106367266730

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