Posts Tagged ‘CrossFit

Reebok launching ‘The Sport of Fitness Has Arrived’ campaign

- February 21st, 2012

Big fitness news from Reebok …

Reebok is introducing Canadians to its new global campaign, The Sport of Fitness Has Arrived, through a one-of-a-kind stunt at Yonge and Dundas Square. On Wednesday, February 22, a 15,000-pound shipping container — like the mobile CrossFit experiences featured in the new Reebok commercial — will be suspended by an industrial crane 20 feet in the air over the popular downtown landmark, dropping to the ground at noon EST for a public reveal.

With the new, fully-integrated marketing campaign, Reebok is aiming to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. At the heart of the campaign is CrossFit®, the revolutionary strength and conditioning program. With a focus on community, competition, camaraderie and delivering amazing results, CrossFit is one of the fastest growing fitness movements in the world.

See you in Toronto!

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Reebok brings ‘Sport of Fitness’ to Canada

- February 13th, 2012

reebok

Reebok’s global CrossFit campaign hits Toronto in nine days.

It’s huge.

And I’ll be there for the highly anticipated launch.

Here’s the press release:

The Sport of Fitness Has Arrived
 


Reebok launches global campaign in Canada
at Yonge and Dundas Square
 


The 2011 and 2010 Fittest Man on Earth to visit Toronto

Toronto — Reebok is introducing Canadians to its new global campaign, The Sport of Fitness Has Arrived, through a one-of-a-kind stunt at Yonge and Dundas Square.

On Wednesday, February 22, a 15,000-pound shipping container – like the mobile CrossFit experiences featured in the new Reebok commercial – will be suspended by an industrial crane 20 feet in the air over the popular downtown landmark, dropping to the ground at noon EST for a public reveal.

With the new, fully-integrated marketing campaign, Reebok is aiming to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. At the heart of the campaign is CrossFit®, the revolutionary strength and conditioning program.

With a focus on community, competition, camaraderie and delivering amazing results, CrossFit is one of the fastest growing fitness movements in the world.

On Wednesday, January 25, Reebok took fitness to new heights by hosting the first ever CrossFit workout of the day on the 1,050 foot high outdoor observation deck of Empire State Building in New York City. The next day, Chase Crawford, Elizabeth Banks, Edward Burns and Paula Patton joined Rich Froning Jr. and Annie Thorisdottir, the 2011 Fittest Man on Earth and the 2011 Fittest Woman on Earth for the US media launch event.

At Reebok, we want to change the way people perceive and experience fitness. Many people feel that fitness can be a tedious and uninspiring chore, and we are out to prove it doesn’t have to be that way,” said Uli Becker, president of Reebok.

And that’s what we want to show at our event inToronto – that fitness, through CrossFit, has all the elements that fuel people’s love for sport – community, competition and challenge.”

Consumers who want to learn more will be able to experience CrossFit in a 2,400 square foot tent at Yonge and Dundas Square. Products from the new Reebok CrossFit apparel and shoe collection, which will be available at Canadian retailers in July 2012, will be exclusively sold at the tent on Thursday, February 23 and Friday, February 24.

Click here to watch the “The Sport of Fitness Has Arrived” commercial.

There are nearly 200 CrossFit gyms across Canada, including three Reebok CrossFit boxes: Reebok Crossfit YUL in Montreal, Reebok CrossFit FirePower in Milton (Ontario), Reebok CrossFit 306 in Saskatoon and a soon to-be-launched Reebok CrossFit Liberty Village in Toronto.

Please visit map.crossfit.com to find local CrossFit affiliates.

Website: www.reebok.com

Twitter: @reebokcanada

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For moreinformation, visit Reebok at www.reebok.com.

About CrossFit

CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg and Lauren Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.

CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network.

For more information, please visit

www.crossfit.com,

http://www.facebook.com/crossfithq or

http://www.youtube.com/user/CrossFitHQ.

CrossFit is a registered trademark and 3,2,1..Go! and Fittest on Earth are trademarks of CrossFit, Inc. in the U.S. and/or other countries.

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Top 10 fitness trends for 2012

- January 1st, 2012
2012-1

Top 10 fitness trends for 2012

So what’s hot for fitness in 2012?

Good question.

The experts at GoodLife Fitness have peered into their crystal balls and here’s what they’ve come up with:

Top 10 Canadian Fitness Trends for 2012

GoodLife fitness experts predict the Top 10 Canadian fitness trends for 2012

LONDON, Ont. — Hot yoga, stress release, population-specific training programs and exercise prescriptions on the pads of health care practitioners will be top priority in 2012.

GoodLife Fitness LogoFor the first time, 25 of Canada’s leading fitness experts weighed in on the top 10 Canadian Fitness Trends for 2012. Experts with backgrounds in physiotherapy, kinesiology, exercise physiology, health promotion, fitness and information technology, fitness facilities and equipment and almost 400 years of combined experience in the fitness industry, reported on what they feel will be the key trends in fitness for the coming year.

Small group training in the form of a coach/personal trainer leading a group of participants ranked #1 overall in fitness trends for 2012.

Access to educated and experienced fitness professionals ranked in the top 5 key trends. This item has held top spot for five consecutive years on the American College of Sports Medicine (ACSM) survey of the top fitness trends.

Zumba and dance-infused group exercise classes came in a close second as exercisers want to blast away the ‘work’ in workout and pack their workouts with energy and fun.

Top 10 Canadian Fitness Trends predicted for 2012:

1. Small group workouts. Many individuals want the benefits of working with a personal trainer and the motivation that comes with working in a group/group setting. Working out in small groups of three to 12 with a certified coach (small group training instructor) is an economical solution for a lot of people. Examples include TRX® Suspension Training (www.trxtraining.com), Boot Camps and CrossFit (www.crossfit.com).

2. Zumba, SH’BAM™  and Dance-focused Group Exercise Classes. People want to have fun and enjoy their workouts and have the freedom to move. ZUMBA FITNESS® is an exhilarating, effective, easy-to-follow, Latin-inspired, calorie-burning dance fitness-party™ that’s moving millions of people toward joy and health (www.zumba.com). Featuring simple but seriously hot dance moves, SH’BAM™ is the perfect way to shape up and let out your inner star – even if you’re dance challenged. Each 45-minute SH’BAM™ class is vibrant, unique and varied.

3. Demographic-specific programming. Fitness professionals understand that programming needs to be targeted to specific populations to engage and maintain participation. Older Adult Programming, Child and Youth Programming, Sport-specific training, Rehabilitation and Cardiovascular Health Programs are populations that top the list.

4. Educated, experienced fitness professionals. Fitness professionals are continuously specializing and expanding the services and programs they provide. It is important for consumers to choose a fitness professional that is certified through internationally recognized organizations like canfitpro (www.canfitpro.com).

5. Workplace Wellness Programs. Workplaces are focusing a lot more on employee health and wellness. Due to the increasing costs of absenteeism and health insurance and the negative impact on a company’s bottom-line of an unhealthy workforce, many companies have instituted comprehensive health promotion programs to encourage a healthier workforce. GoodLife Fitness Workplace Wellness offers a wide-variety of customizable options like on-site Group Exercise Classes, wellness workshops, on-site flu clinics and organizational health audits. Special corporate fitness club memberships are also a popular option with Canadian employers (www.goodlifefitness.com/CorporateWellness/).

6. CORE Training and Functional Fitness. As the Canadian population ages, people understand the great value of fitness and core strength for preventing injury and illness and being able to do everyday activities with ease, like climbing stairs and playing with children. CXWORX™ is a 30-minute group exercise class that is based on cutting-edge scientific research. It combines the best of personal training with the energy of a group fitness class. CXWORX™ is ideal for tightening your tummy and butt, while also improving functional strength and assisting in injury prevention.

7. Hot Yoga and more accessible Yoga. Hot Yoga continues to be a key trend for exercisers who are looking for the mind-body-spirit benefits of activity and enjoy the health benefits of the heated studios. YogaFit® is Yoga for the Fitness Industry. It is a new program in Canada that makes Yoga easy to understand and more appealing to a greater number of people (www.yogafit.com).

8. Lifestyle Coaching. The role of the fitness professional continues to expand to include lifestyle coaching, nutrition counselling and stress management. Allied health services like massage therapy, chiropractic care and services like one-on-one yoga are also emerging to compliment the programs and services provided by fitness clubs, personal trainers and group exercise instructors.

9. Exercise and Fitness integrated into the traditional healthcare system. Physicians and allied healthcare professionals increase prescribing exercise and activity to their patients. Fitness becomes a key part of injury and disease prevention, treatment and rehabilitation.

10. Express Workouts. Life is very busy and most people want their workouts to be quick and effective. Many group exercise classes and strength training circuits provide 30 minute express-style options which not only help you achieve your health and wellness goals, but are also great for the beginner exerciser. GoodLife Fitness suggests you try the Fit Fix Circuit 2 to 3 times per week to get a full-body strength training workout that takes only 20 to 30 minutes (www.goodlifefitness.com/FAQ.aspx).

“Prioritizing your health and wellness should be at the top of everyone’s resolution list for the new year,” said Kim Lavender, Director of Team Training for GoodLife Fitness. “The top fitness trends for 2012 have something for everyone whether you are a seasoned exerciser or it is your first time lacing up running shoes. My advice is to get started, keep moving, do it with a friend, and find something you love. Make this the year you take control of your health and wellness and reap all of the incredible benefits of being active. Everything you need is within your grasp.”

With these Top 10 fitness trends, the experts agree, Canadians of all ages and fitness levels can look forward to making 2012 their healthiest year ever.

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Biggest Loser trainers together again

- November 17th, 2011

No, Jillian Michaels hasn’t returned to The Biggest Loser.

But she and fellow celeb trainer Bob Harper did get a chance to work together again in front of the camera — although it appears Michaels did most of the grunt work.

The sweaty reunion, which took place on the CBS show The Doctors (co-hosted by Michaels), airs today.

For more info (and a couple of photos), here’s the press release:

image002

Left to right: Jillian Michaels, Bob Harper, Dr. Travis Stork (Courtesy “CBS Television Distribution/Stage 29 Productions”)

THE DOCTORS’ JILLIAN MICHAELS REUNITES WITH FORMER CO-HOST BOB HARPER

Shares Tips on “How to Get Your Body Back”

HOLLYWOOD — In their first TV reunion since The Biggest Loser, THE DOCTORS co-host Jillian Michaels welcomes her former co-host Bob Harper to the Emmy Award-winning syndicated series to show viewers “How to Get Your Body Back” in shape using the latest fitness trend: CrossFit.

On Thursday, Nov. 17 (check local listings for airtimes), Bob pits Jillian against Dr. Travis for the ultimate in-studio strength and endurance fitness challenge. Tune in to see who wins THE DOCTORS’ very own CrossFit challenge, and check out these teasers for your readers:

Benefits of CrossFit

• Smart and functional

• Can be done anywhere and in a short amount of time

• Pushes people to their limits, much like a workout with Jillian or Bob

THE DOCTORS CrossFit WOD (Workout of the Day)

• Box Jumps – 30 seconds

• Sumo Deadlift High Pole – 30 seconds

• Push Press – 30 seconds

• Ball Slams – 30 seconds

Should be repeated six times.

image003

Left to right: Bob Harper, Jillian Michaels, Dr. Travis Stork (Courtesy “CBS Television Distribution/Stage 29 Productions”)

Also, don’t miss out on:

• Three spices that can boost the immune system during cold and flu season.

• Three easy ways to rev sex drive.

• A new treatment that promotes collagen growth and erases Crow’s Feet almost instantaneously.

• And, a heart-warming story about Gracie, a brave young girl who had reconstructive surgery on her facial nerves after suffering from paralysis due to a Grand mal seizure.  Does she “regain her smile?”  Tune in to find out.

For more info, visit www.thedoctorstv.com.

 

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Reebok CrossFit arrives in Canada

- September 24th, 2011

Here’s some good news for CrossFit enthusiasts in the Milton, Ont., area.

gympic1

Reebok joins FirePower CrossFit’s unique strength and conditioning program in Milton

Toronto — Reebok, one of the world’s leading fitness brands, joins forces with both CrossFit®, the revolutionary strength and conditioning program, and FirePower Training, one of Canada’s largest CrossFit facilities in Milton, Ont.

Reebok|CrossFit FirePower (formerly FirePower Training) is part of the global network of more than 2,700 CrossFit® boxes in 57 countries that provides people of all ages and fitness levels with the opportunity to change the way they experience fitness. Located at 509 Main St. East in Milton, the Reebok|CrossFit FirePower box gives local residents an opportunity to become part of the CrossFit community and join CrossFitters around the world who are forging elite fitness.

“Reebok and CrossFit are working together to change the way the world perceives and experiences fitness, and the partnership of Reebok|CrossFit FirePower gives Miltonians and beyond the chance to push themselves to get physically fit in a fun, community-oriented environment,” said Reebok Canada’s director of marketing Stewart Clark. “Whether you’ve been going to the gym for years or you’re new to exercise, you’ll feel the difference the first time you walk into our Reebok|CrossFit FirePower box.”

Andrea Savard, co-owner of Reebok|CrossFit FirePower said: “We’re a real community with people of all ages and abilities working together to reinvent themselves. This partnership was born out of a shared vision to change the future of fitness.”

Reebok’s history of redefining fitness dates to the 1980s when it introduced the Freestyle, the first athletic fitness shoe for women, and Step Reebok, which pioneered the dance and aerobics movement. Reebok’s innovations in footwear and apparel technology are matched by its continued leadership in sports and fitness programming and partnerships with professional sports teams and leagues.

The CrossFit program is designed for universal scalability, making it the perfect fitness application for any committed individual regardless of experience. Every day at CrossFit boxes around the world, men and women of all ages, sizes and fitness levels have fun while they attack the “Workout of the Day” (or WOD, as it’s more commonly called) together, rooting each other onto completion or personal records. CrossFitters workouts target and develop agility, balance, speed, power, accuracy, stamina, co-ordination, flexibility, strength and cardiovascular endurance in keeping with the CrossFit philosophy of “constantly varied, high-intensity, functional movement.”

Reebok CrossFit FirePower is a 7,000-square-foot training facility offering CrossFit, Olympic-style boxing, hockey training, multi-sport team strength and conditioning, and 911 fitness training. Strong emphasis is placed on real-food nutrition to support elite training performance and weightloss.

More information about Reebok|CrossFitFirePower is available at www.reebokcrossfitfirepower.com.

Twitter: @ReebokCanada

About Reebok:
Reebok International Ltd., headquartered in Canton, Mass., is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.

About CrossFit:
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg and Lauren Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness. CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 2,500 affiliated gyms in the global CrossFit training network. For more information, please visit www.crossfit.com.

About FirePower Training:
FirePower Training Inc is one of Canada’s largest CrossFit, boxing, and 911 training facilities located in Milton, Ontario. Owned and operated by entrepreneurs George Savard, a Toronto FireFighter and Andrea Savard, a former national level boxer. FirePower Training has been the home of recreation and competitive athletes since 2006 and is also founder of Canadian FireFighter Appreciation Day and Charity Fitness Challenge, an annual fundraiser supporting the Canadian Fallen FireFighters Foundation.

For more information, please visit www.reebokcrossfitfirepower.com.

And I’m told two other cities will be following suit with Reebok CrossFit YUL in Montreal, and Reebok CrossFit 306 in Saskatoon.

* * *

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