Posts Tagged ‘Dundas and Yonge

Photo gallery: Reebok-CrossFit global campaign hits Canada

- May 9th, 2012

reebok

In case you missed it, here are the links to my national Keeping Fit columns that comprised a four-part series on the burgeoning sport/workout brand of CrossFit:

Rich Froning Jr. — Monday, March 5, 2012

Angie Pye — Monday, March 12, 2012

Alicia Connors — Friday, March 30, 2012

Graham Holmberg — Monday, April 9, 2012

And here are some photos I took while participating in a one-of-a-kind fitness stunt — highlighted by a CrossFit flash mob — earlier this year at Yonge and Dundas Square in Toronto as part of Reebok’s global CrossFit campaign …

reebokyongeanddundas

Reebok's CrossFit billboard campaign at the corner of Dundas and Yonge streets in downtown Toronto.

reebokbox

What's in the red Reebok-CrossFit box (a 15,000-pound shipping container) suspended 30 feet above Yonge-Dundas Square?

reebokbeforeflashmob

All is relatively quiet at the popular downtown landmark just prior to the arrival of the flash mobsters.

notwhatthetirewasmeantfor

One unsuspecting passerby stops for a smoke break on a large tire doubling for a piece of CrossFit workout equipment. Um, sir, that's not quite what event organizers have in mind!

boxdown

Amid a haze of smoke, an industrial crane dramatically lowers the 'box' to the concrete.

flashmob

And here comes the orange-clad flash mob!

crossfit

These energetic CrossFit enthusiasts waste no time getting to work.

niceshoes

Nice shoes.

reeboktoronto

The impressive CrossFit flash mob is 200 strong.

reebokkid

Even some young kids take part in the fun.

crossfit

Coolest. Flash mob. Ever.

reebokcrossfit

The flash mobsters are from some of the nearly 200 CrossFit gyms across Canada.

flashmobcrossfit

The red Reebok-CrossFit box comes in handy.

crossfit

It is quite a spectacle.

CrossFitBox

OK, so what is in the red Reebok-CrossFit box, anyway?

CrossFitEquipment

CrossFit equipment, of course.


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