Posts Tagged ‘fitness

Gym boss goes Undercover

- May 16th, 2012
UndercoverBoss

COO Jane Riddell slips anonymously onto the front lines of GoodLife Fitness to see just how fit the Ontario-based firm is.

Check your local listings for reruns of Undercover Boss Canada featuring GoodLife COO Jane Riddell.

And if you haven’t already, read my Keeping Fit column on Riddell by clicking HERE.

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Photo gallery: Reebok-CrossFit global campaign hits Canada

- May 9th, 2012

reebok

In case you missed it, here are the links to my national Keeping Fit columns that comprised a four-part series on the burgeoning sport/workout brand of CrossFit:

Rich Froning Jr. — Monday, March 5, 2012

Angie Pye — Monday, March 12, 2012

Alicia Connors — Friday, March 30, 2012

Graham Holmberg — Monday, April 9, 2012

And here are some photos I took while participating in a one-of-a-kind fitness stunt — highlighted by a CrossFit flash mob — earlier this year at Yonge and Dundas Square in Toronto as part of Reebok’s global CrossFit campaign …

reebokyongeanddundas

Reebok's CrossFit billboard campaign at the corner of Dundas and Yonge streets in downtown Toronto.

reebokbox

What's in the red Reebok-CrossFit box (a 15,000-pound shipping container) suspended 30 feet above Yonge-Dundas Square?

reebokbeforeflashmob

All is relatively quiet at the popular downtown landmark just prior to the arrival of the flash mobsters.

notwhatthetirewasmeantfor

One unsuspecting passerby stops for a smoke break on a large tire doubling for a piece of CrossFit workout equipment. Um, sir, that's not quite what event organizers have in mind!

boxdown

Amid a haze of smoke, an industrial crane dramatically lowers the 'box' to the concrete.

flashmob

And here comes the orange-clad flash mob!

crossfit

These energetic CrossFit enthusiasts waste no time getting to work.

niceshoes

Nice shoes.

reeboktoronto

The impressive CrossFit flash mob is 200 strong.

reebokkid

Even some young kids take part in the fun.

crossfit

Coolest. Flash mob. Ever.

reebokcrossfit

The flash mobsters are from some of the nearly 200 CrossFit gyms across Canada.

flashmobcrossfit

The red Reebok-CrossFit box comes in handy.

crossfit

It is quite a spectacle.

CrossFitBox

OK, so what is in the red Reebok-CrossFit box, anyway?

CrossFitEquipment

CrossFit equipment, of course.


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Website:http://www.edmontonsun.com/author/cary-castagna

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Reebok Canada launches re-engineered CFL jerseys

- May 2nd, 2012
1335930353585_ORIGINAL

WR Nate Coehoorn (left) and OL Simeon Rottier model new Eskimos jerseys, May 2, 2012.

The CFL’s new re-engineered Reebok jerseys are out!

From a fitness standpoint, they’re more functional than ever.

“Tighter, lighter and more resistant to moisture for a greater range of motion and a better on-field experience” — that’s how the good folks at Reebok put it.

There’s also a fan version — now known as the new Premier jersey — that has also been re-engineered.

Check it out …

REEB_CFL_QA_FINAL

REEB CFL Fact Sheet Eskimos

Reeb Cfl Key Messages Final

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Hydration: Heed your body’s thirst cues

- April 5th, 2012

(Note: Today’s post is from guest blogger Allison Tai, owner of Urban Fitness Movement.)

Allison Tai says 'you know best.'

I ran a stair race this morning that took me six and a half minutes. That’s right, six and a half minutes. Even the group at the back took around 15 minutes, which leads me to believe that race times were about equivalent to that person’s mile time plus about 5%. I have never seen a water station in a mile race, yet there were two water stations on this course.

As a coach and athlete, I realize that water consumption during exercise can be a deeply personal issue for people. Some cling to water bottles during 30-minute yoga classes, others forgo hydration during two-hour hard interval sessions. But do either of these groups of people need or not need water? In Dr. Seuss fashion, I believe the answer is yes.

As has been shown recently, a 1-2% dehydration level (the amount typically agreed to trigger thirst) is not likely to cause a serious loss in performance. Ask Haile Gebreselaise if he was dehydrated when he ran the world record for the marathon, and he would tell you that he suffered a 10% loss in body weight due to dehydration. In fact, the faster you run, the more likely you are to be dehydrated at the finish line*.

Allison Tai listens to her body.

So what about the piles of studies that show dehydration to be a big factor in a decline of performance? The same studies funded by bottled water and sport drink companies? Well, most often, the participants are in a forced state of dehydration and they are not allowed to drink according to their thirst cues. Of course, performance declines. Yet somehow, this decline is attributed to dehydration (and thus thirst being a poor indicator) as opposed to correctly reasoning that people should drink when they are thirsty lest their performance suffer. Suddenly a major part of sport performance is who can drink the most water. And people started dying.

Enter hyponatremia. Originally (and often still) thought to be at the opposite end of the spectrum from dehydration, it caused a major backlash against “overhydrating” some years ago. Interestingly, the sport drink companies managed to make lemonade from these lemons so to speak — by stating that electrolytes would prevent you from swinging either way. As we have seen from the fact that 30% of all Ironman triathlon finishers have been both dehydrated and hyponatremic, the spectrum appears to … well … not be a spectrum after all**.

So, if I have convinced you to forgo water and become as dehydrated as possible in order to run faster, you have really missed my point. The main problem with studies that look at dehydration is that they are typically performed in a lab under unnatural conditions with a total disregard for thirst cues. My argument is that yet again, you know best. If you get thirsty when you run and you have no water, that likely impacts your performance (not to mention your enjoyment) but if you do not get thirsty, it is doubtful that swigging water will give you game (maybe just a sloshy tummy).

*http://bjsm.bmj.com/content/early/2010/11/15/bjsm.2010.074641.short?q=w_bjsm_ahead_tab

**http://www.rice.edu/~jenky/sports/salt.html

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Allison Tai is the owner of Urban Fitness Movement. Email her at info@urbanfitnessmovement.com or call her at 778-989-1836.

Complete challenges from Oprah’s trainer, win prizes

- April 1st, 2012

bob

Bob Greene, the exercise guru best known as “Oprah’s trainer,” is launching a motivational program this month that’s sure to get people excited about health and fitness.

Here are the deets that were emailed to me:

Get your spring health and fitness goals off to a rocking start with Bob Greene’s “The Best Life” all during the month of April and win prizes with The Best Life’s “Spring Into Small Changes” program. (www.thebestlife.com.)

As you know, small changes can make all the difference when it comes to living a healthy lifestyle and losing weight.

Join Bob Greene and The Best Life for a month of doable challenges that will make a big difference in your health — and enter to win Bob’s bestselling The Life You Want book or a Best Life-approved Blendtec blender!

How to participate: Check for the small change challenge of the day on Best Life’s Facebook and Twitter feed daily at 11:30 Eastern. To participate, simply fulfill the challenge and tag Best Life on the photo (Facebook) or mention @bestlifediet on Twitter! Participants will be entered into a random drawing with 50 winners receiving Bob Greene’s book and one lucky participant — a Blendtec blender at the end of the month.

Examples of Upcoming “Small Changes” Challenges:

• Show us your water bottle

• Detail your workout today

• Show us your healthy snack

Anyone can participate, but only U.S. and Canada residents (Quebec excluded) are eligible to win prizes. Best Life will be there every small step of the way to encourage and celebrate your small victories.

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