Posts Tagged ‘GoodLife Fitness’
In case you missed it, here are the details about last week’s opening of a one-of-a-kind GoodlLife Fitness club at Toronto Pearson Airport …
GoodLife Fitness Toronto Pearson Club Opens
GoodLife announces ‘general boarding’ for travellers looking to stay active
Toronto, ON: GoodLife Fitness and the Greater Toronto Airports Authority (GTAA) have partnered to open the first-of-its-kind fitness club in Canada at Toronto Pearson. Located in Terminal 1, the custom-designed facility will provide passengers the opportunity to include a work out as part of their travel experience. The gym facility will also offer convenient access to 40,000 Toronto Pearson employees, supporting a healthy and active lifestyle.
With over 300 clubs across the country, GoodLife’s purpose is to give every Canadian the opportunity to live a fit and healthy good life. Providing a convenient opportunity for travellers and airport employees is another important step to help GoodLife achieve this goal. As Canada’s largest airport with traffic continuing to grow every year, Toronto Pearson continues to look for innovative ways to provide an exceptional travel experience.
“As a frequent traveller, logging over 200,000 kilometres a year in air travel, I understand the great importance of maintaining an active lifestyle and integrating my workouts into my travel plans,” said David “Patch” Patchell-Evans, GoodLife Founder & CEO. “From personal experience I know what a tremendous difference it makes to my travel experience when I workout before I get on the plane, as well as my productivity and alertness when I land. With the opening of the Toronto Pearson GoodLife Fitness Club, we want to make it easier for all travellers, coming in and out of Toronto Pearson, to be able to experience the same great benefits as I have.”
“Toronto Pearson continues to prioritize our passengers world-class travel experience, our partnership with GoodLife Fitness contributes to this experience,” said Howard Eng, President and CEO for the GTAA. “We are also pleased to help support a healthy lifestyle for airport employees and to offer convenient access to the club.”
Location: Terminal 1, Arrivals Area, Area F
Daily Guest Pass: $15
· State-of-the-art cardiovascular equipment with personal viewing monitors
· Free weights and strength training equipment
· Stretching area
· Modern changerooms and showers with soap, conditioner, lotion and hair dryers for the convenience and packing of travellers
· Towel service
Rentals: Reebok clothing and shoe rental
Two thumbs up to this partnership between a coupla corporate fitness heavyweights …
FOR IMMEDIATE RELEASE
Reebok and Les Mills join forces to reinvigorate the studio fitness industry
Alliance between two global brands promises to revolutionize group fitness
Toronto, ON – Reebok and world-renowned group fitness programmer, Les Mills, have announced their new partnership, signaling a bold new era for the studio fitness category. In Canada, Les Mills programming is available exclusively at GoodLife Fitness and Énergie Cardio locations.
As a true fitness pioneer in the arena of studio fitness, Reebok is widely recognized as being the studio fitness brand of the 1980s and 1990s. To this day, Reebok’s commitment to encourage people to work out together remains part of the brand’s DNA. Studio fitness enables people to inspire, engage with and energize one another in a unique way. This partnership underlines both brands’ commitment to group fitness and will strengthen their offerings respectively. Studio fitness is experiencing its strongest resurgence since the aerobics movement of the 1980s and Les Mills is at the forefront of this renaissance with its range of successful and innovative programs. As the leading provider of group fitness classes, Les Mills has introduced scientifically backed and proven classes to the fitness world such as BODYPUMP™, BODYCOMBAT™ and more recently, LES MILLS GRIT™.
Since its foundation in 1968 by New Zealand-born Les Mills, the company has become one of the dominant forces in the global fitness industry, with millions of people unleashing their potential at LES MILLS™ classes around the world each week. LES MILLS™ boasts a passionate, skilled tribe of more than 100,000 instructors and one of the world’s most advanced instructor training systems.
To mark their alliance, the two global brands are releasing ‘Revolution‘, a short film which celebrates the evolution of studio fitness, from the 1980s to today. The film opens with the iconic aerobics craze of the 1980s, where girls sporting leg warmers work-out to an 80’s mix tape. The film continues to progress through the defining fitness movements of the decades, following the step routines of the 1990s and the spinning trend of the early 2000s before celebrating the powerful, directional LES MILLS™ workouts of today such as BODYPUMP™, all to an evocative soundtrack that’s synonymous with each era. The film was created by award-winning production company Partizan and directed by Warren Fu.
“Reebok’s exciting new partnership with Les Mills aims to re-define the studio category whilst celebrating Reebok’s history in group fitness,” said Michael Rossi, vice president of Reebok Canada. “Right back from the 1980s where people would hit the aerobics studio wearing their Reebok Freestyles to today, where thousands of people take part in LES MILLS™ classes each day, Reebok has always had a strong presence in the studio fitness arena. Today, more than ever we dedicate ourselves to encouraging everyone to harness their passion, energy and confidence through group fitness.”
“Les Mills and Reebok have a rich and lasting heritage in the group exercise arena. Our shared and longstanding commitment to fitness makes us the perfect partners to reinvent group exercise and together we plan to lead the category to a brave new territory. We’ll be putting even more effort than ever into the group exercise world and with this partnership Les Mills and Reebok have a vision to re-imagine and re-launch the group fitness category,” said Phillip Mills, chief executive, Les Mills International.
Reebok and Les Mills share a common goal of empowering people to be fit for life. Helping people live a healthy and active lifestyle and inspiring people to get moving are at the forefront of their partnership. Both are dedicated to providing opportunities for everyone to enjoy fitness together. Exciting developments from this global partnership will be announced soon.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.
About Les Mills International
Les Mills International Limited is the creator of 13 global group fitness and team training programs, including BODYPUMP™ (weights), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling), and its recent LES MILLS GRIT™ Series (30-minute high intensity interval training). Millions of participants every week build their fitness in a LES MILLS™ class, held across 80 countries in more than 15,000 licensed clubs around the world. For more information visit www.lesmills.com; www.facebook.com/lesmills or https://twitter.com/LesMills
One more reason to wish I was a teenager again: a free GoodLife Fitness membership this summer.
For the fourth year in a row, GoodLife Fitness is offering its free Teen Fitness Summer Program. That means youth from 12 to 17 years old get complimentary access to GoodLife gyms across Canada from July 2 to Aug. 31.
Here’s the press release:
Research Study Reports: ‘Canadian Teens need to be more active.’
GoodLife Fitness Responds with FREE Teen Fitness Summer Program!
For Immediate Release
[London, ON]— GoodLife Fitness launched on-line registration for the 4th annual FREE Teen Fitness Program. The program is available for youth between the ages of 12 and 17, providing complimentary access to GoodLife Fitness Clubs from coast-to-coast from July 2nd to August 31st.
The statistics tell the story. According to the Canada Health Measures Survey 2010 over 26 percent of children and youth are overweight or obese and 60 percent of Canadian youth do not get the required daily physical activity for optimum growth and development. Additionally, 93 percent of children and youth are not meeting Canada’s Physical Activity Guidelines as outlined by Canadian Society for Exercise Physiology (CSEP).
More recently, Active Healthy Kids Canada gave Canadian Children a D- on their annual Report Card on Physical Activity for Children and Youth. In addition to low levels of inactivity, 69 percent of youth, ages 12-17, are spending increasing amounts of their lives sedentary and watching much more than the CSEP recommended two hours or less of screen time per day.
“Many different research studies clearly show that Canadian Teens NEED to become more active,” says David “Patch” Patchell-Evans, GoodLife Founder & CEO. “GoodLife’s Free Teen Fitness Program was implemented because we knew it was important to take a leadership role and be a part of the solution. At GoodLife, we are passionate about helping Canadians of all ages get moving and active and we are thrilled that so many Canadian Teens have gotten involved in our program.”
“We want to provide all Canadians with the opportunity to live a fit and healthy good life and we know the importance of starting these healthy habits at a young age,” says Patch, who has four teenagers. “The growth of the Teen Fitness Program has been fantastic over the past three summers, with more than 38,000 teens participating last summer.”
Last year, teens who signed up for the FREE summer program averaged approximately three workouts per week, the recommended amount of vigorous activity and strength training for youth ages 12-17 as outlined by CSEP (Canadian Physical Activity Guidelines).
“GoodLife is very excited for the growth of the program and the fact that the teens who sign up are using the club regularly and reaping the benefits,” says Kathy MacKinnon, GoodLife Vice President of Operations and the lead for Teen Fitness. This year we have even more enthusiastic GoodLife Associates are available to ensure that all teens have the proper club orientation, instructions and tips to ensure their workout experience is safe, fun, effective, and a building block for a healthier and more active future.”
All Teen Fitness participants must register with a parent or guardian at www.teenfitness.ca and bring the completed registration form into the club.
Upon receiving their membership, teens will be given a full orientation that outlines: club etiquette, rules and safety guidelines, workout tips, safe and proper use of strength training and cardiovascular equipment, Group EXercise classes, and appropriate workout apparel.
For more information or TO REGISTER YOUR TEEN, visit: www.teenfitness.ca