The man behind Granola Gourmet energy bars ventured back into the Shark Tank — a year and a half after the Sharks decided not to bite on his business — in an episode that aired March 25. Here’s the press release …
Granola Gourmet Founder on ABC’s Shark Tank to Invalidate Shark’s Prediction
Small Business Proves Growth is Possible Despite Challenging Economy
SANTA CLARITA, CALIF. — Granola Gourmet’s founder Jeff Cohen appeared on the ABC reality show Shark Tank for a follow-up segment revealing that this entrepreneur’s grit and smarts have trumped the bleak predictions a couple of “Sharks” proclaimed for this young business. Since Cohen’s first appearance in September 2009, Granola Gourmet, producer of energy bars that are tasty and filling that meet the needs of diabetics, as well as athletes and health conscious consumers, has experienced distribution growth from 35 to 600 stores across the United States and launched a new line of Ultimate Energy Bars.
The Cohen Family story is a true American entrepreneur tale, and with day-to-day operations under the management of his sister, Nancy Cohen, this family business continues to grow and leverage Cohen’s personal tale of diabetes and his frustration of the absence of tasty snacks that did not cause a blood sugar spike. So he took to his kitchen to create a recipe for energy bars that would appeal to diabetics and health conscious consumers and Granola Gourmet was born.
According to the Center for Disease Control (CDC), diabetes is at epidemic proportions with nearly 26 million people in the U.S. diagnosed with diabetes and 1 in 4 Americans with blood sugar issues totaling about 79 million American adults considered to be pre-diabetic. Utilizing the Glycemic Index as a tool, Granola Gourmet, selected ingredients that are low or very low on the Glycemic Index in order to create products that meet the needs of people who are looking to have sm all fluctuations in blood glucose levels.
“Not receiving the investment from the Sharks in 2009 only made us work harder to build the company’s foundation and bring in our own investors,” said Jeff Cohen, Granola Gourmet’s founder. Granola Gourmet Energy Bars are now available at prominent grocery retailers, such as Safeway, Vons, Whole Foods Market and Amazon.com.
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About Granola Gourmet
Founded by a diabetic and his family, Granola Gourmet™ Energy bars are made with 100% natural and wholesome ingredients. They have No Wheat, No Dairy and are Very Low Sodium. Frustrated by the lack of snacks that did not cause a blood sugar spike, but that also tasted good, Granola Gourmet was born. Granola Gourmet uses ingredients that are low or very low on the Glycemic Index, therefore these Energy Bars convert to sugar more slowly.
Granola Gourmet Energy Bars are tasty, chewy and crunchy and portion controlled to satisfy your hunger and your sweet tooth. They do not have the high sugar, fat and sodium content of some popular protein/energy bars. Endorsed by physicians and endocrinologist, a portion of each purchase goes to help fight diabetes.
Visit www.granolagourmet.com.
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