Posts Tagged ‘Keeping Fit with Cary Castagna

Reebok introduces ‘Official Shoe of Fitness’

- May 6th, 2014

Fitness-related news from Reebok …

FOR IMMEDIATE RELEASE: May 6, 2014 

Reebok introduces The Official Shoe of Fitness

Reebok Cross fit Nano 3.0 is more colourful, adaptable and robust than ever before 

TORONTO — Leading fitness brand, Reebok, has launched the third iteration of its popular Nano footwear series introducing updated technology, improvements and new colours for the Reebok CrossFit Nano 3.0 the shoe, is now available on shelves nation-wide. Dubbed theOfficial Shoe of Fitness’, the Reebok CrossFit Nano 3.0 is the top option for men and women looking for versatile training footwear.

One of the most visible additions to the Reebok CrossFit Nano 3.0 is the new Duracage upper – a composite part made up of a polyurethane frame cast directly into an air mesh to provide flexibility, protection and stability in a lightweight package. The thickness of the Duracage varies throughout the upper based on functional movements; some areas are thicker to provide more lateral stability and rope protection, and other areas have strategically placed textures that offer grip, durability and flexibility.

In addition to the Duracage, the zoned mesh upper provides breathability in the tongue; the lateral and medial quarter mesh have excellent cooling and strength properties and the vamp mesh is slightly tighter to provide added durability. A new anti-shift gusset in the tongue keeps it in place, secured over the top of the foot.

At Reebok, we are focused on building product for functional movement, and our Reebok CrossFit footwear takes this philosophy to the extreme,” said Michael Rossi, vice president, Reebok Canada. “The evolution of the Nano franchise demonstrates that we are always working to build the best, most functional products out there. The Reebok CrossFit Nano 3.0 is designed to withstand the toughest workouts, and is the ultimate training shoe, whether used in a CrossFit box, at the gym or anywhere else you can work out. This is why wecall it the Official Shoe of Fitness.”

For this generation of the shoe, Reebok made significant improvements to the out sole as well. The low-profile, flat-to-the-ground out sole has two levels of traction: bigger lugs for overall grip, smaller grooves that help to disperse water, dust and chalk, and Metasplit grooves that allow for metatarsal splaying and multi-directional flexibility. New foam composites in the heel and forefoot provide better stability for lifting and heavy squats, and responsiveness for movements with rebounding like running, box jumps and double unders.


The new RopePro Outsole technology is designed to provide grip and slip, regardless of your climbing technique. This highly abrasive-resistant material has an asymmetrical design, with moulded lines on the medial side for added grip, and a smooth lateral side to make descending a rope more efficient.


The Reebok CrossFit Nano 3.0 retails for $130 and is available for both men and women at Sport Chek, Sports Experts and online at 
www.reebok.ca.

ReebokUnitedbyCrossfitReeboklogo

Website: Reebok.ca
Hashtag: #RCFNano3
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok 
 
About CrossFit
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.


CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network. 


For more information, please visit:

www.crossfit.comhttp://www.facebook.com/crossfithq or http://www.youtube.com/user/CrossFitHQ.

CrossFit is a registered trademark and 3,2,1..Go!, Fittest on Earth and The Sport of Fitness are trademarks of CrossFit, Inc. in the U.S.  and/or other countries.

Photos: Jillian Michaels visits GoodLife Fitness

- February 19th, 2013
Jillian

Jillian Michaels

Jillian Michaels visited GoodLife Fitness headquarters in downtown Toronto last week to launch JILLIAN MICHAELS BODYSHRED™.

The Biggest Loser trainer’s new workout program is being offered exclusively in Canada at GoodLife and she was at the club at 137 Yonge St., on Feb. 11 to lead a special 30-minute class.

Sadly, I was unable to make it. Sigh.

However, the good folks at GoodLife were kind enough to send the following photos from the event:

 IMG_2316

IMG_2241

IMG_1928

IMG_1885

That’s Maureen Hagan, GoodLife VP of operations and head of group exercise, in the last pic.

For more information, visit GoodLifeFitness.com.

* * *

Website: http://www.edmontonsun.com/author/cary-castagna

Facebook:

http://www.facebook.com/pages/Keeping-Fit-with-Cary-Castagna/106367266730

YouTube: http://www.youtube.com/user/CaryIsKeepingFit#g/u

LinkedIn: http://www.linkedin.com/pub/cary-castagna/

Jillian’s gonna make GoodLife sweat

- February 5th, 2013
JillianMichaels

Jillian Michaels is slated to visit GoodLife Fitness in Downtown Toronto (137 Yonge St.) next week.

As my faithful Twitter and Facebook followers know, The Biggest Loser‘s tough-love trainer Jillian Michaels will be in Toronto next week to launch her newest workout program exclusively at GoodLife Fitness.

And as promised, here are all the details:

GoodLifeJillianMichaels

FOR IMMEDIATE RELEASE

February 5, 2013

GoodLife Fitness partners with Jillian Michaels to launch JILLIAN MICHAELS BODYSHRED™ Exclusively at GoodLife Fitness in Canada

TORONTO — GoodLife Fitness, the largest fitness company in Canada and a world-wide leader in Group Exercise, has partnered with Jillian Michaels, one of the premier health and wellness experts in the world and standout wellness coach on NBC’s The Biggest Loser, to launch JILLIAN MICHAELS BODYSHRED™, a high-intensity and endurance based 30 minute workout. Jillian’s progressive and effective workout helps participants shed fat, define muscle and dramatically enhance their athletic performance while transforming their physique.

JILLIAN MICHAELS BODYSHRED™ launches exclusively in Canada at GoodLife Fitness in February of 2013 and will be offered at GoodLife Clubs nation-wide by the end of 2014.

“I’m so excited to launch my BODYSHRED class at GoodLife Fitness,” said Michaels. “My classes are fun, fast-paced 30-minute workouts that offer a scientific, metabolic training approach to achieve a strong, sexy body. It’s a powerful integration of cutting edge fitness techniques that evolves traditional exercise methods through the exploration of movement possibilities and strategies to help participants get in the sickest shape possible, at an accelerated pace.”

JILLIAN MICHAELS BODYSHRED™ utilizes Jillian’s 3-2-1 interval approach to whole body circuit training which includes 3 minutes of strength, 2 minutes of cardio and 1 minute of abs. This class provides the ultimate challenge regardless of fitness level and integrates the most progressive exercise science techniques to deliver a class that focuses on full body, dynamic metabolic training so you continue to burn calories and fat long after you finish training.

“I’ve been fortunate enough to work with some of the brightest and most inspiring people in the fitness industry and I’m happy to say, Jillian Michaels is one of those people,” said Maureen “Mo” Hagan, internationally renowned fitness professional and Vice President with GoodLife Fitness. “I’ve been a fan of her work and proven ability to transform the lives of people with a no-nonsense, yet compassionate, training approach. Using this same approach, JILLIAN MICHAELS BODYSHRED™ provides users with intelligent, high-intensity training that maximizes results – that is why GoodLife Fitness is proud to be the exclusive provider of JILLIAN MICHAELS BODYSHRED™ in Canada!”

For more information about JILLIAN MICHAELS BODYSHRED™, visit JILLIANMICHAELSBODYSHRED.com.

Coming soon:

To find JILLIAN MICHAELS BODYSHRED™ Class Schedules and Club locations, visit goodlifefitness.com.

For a complimentary 3-Day Pass to GoodLife Fitness, please visit goodlifefitness.com.

GOODLIFE FITNESS Founded in 1979, GoodLife Fitness is the largest fitness company in Canada with almost 300 clubs from coast-to-coast. With over 750,000 members, GoodLife is helping to transform the health and wellness of 1 in 45 Canadians every day. With the vision of giving every Canadian the opportunity to live a fit and healthy good life, David Patchell-Evans, Founder & CEO, strives to develop innovative partnerships and collaborations in all areas of health, fitness and wellness and continues to play a significant role in the healthcare system in Canada. GoodLife has achieved Platinum Status Canada’s 50 Best Managed Companies, as well as Platinum Level Canada’s 10 Most Admired Corporate Cultures. www.goodlifefitness.com

EMPOWERED MEDIA

Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America’s premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. Michaels’ newest book, SLIM FOR LIFE: MY INSIDER SECRETS TO SIMPLE, FAST, AND LASTING WEIGHT LOSS will be released February 12, 2013. For more information about Jillian Michaels please visit www.jillianmichaels.com.

* * *

Website:http://www.edmontonsun.com/author/cary-castagna

Facebook:

http://www.facebook.com/pages/Keeping-Fit-with-Cary-Castagna/106367266730

YouTube:http://www.youtube.com/user/CaryIsKeepingFit#g/u

LinkedIn: http://www.linkedin.com/pub/cary-castagna/

World’s Fittest Man on Earth defends title

- July 17th, 2012
Froning Castagna Holmberg

Yours truly, flanked by two of the 'Fittest Men on Earth' — two-time Reebok CrossFit Games champ Rich Froning Jr. (left) and the 2010 winner Graham Holmberg — this past February in Toronto.

Congrats to Rich Froning Jr., who won the 2012 Reebok CrossFit Games this past weekend to retain the trademarked title of the World’s Fittest Man on Earth.

That’s the moniker he first earned at the 2011 CrossFit Games.

And indeed, Rich gets richer. This year’s victory gives him another $250,000.

Click HERE to view the chiselled Tennessee resident’s latest march to glory.

I featured Froning Jr. in March in my Keeping Fit column.

As part of the feature, I travelled to Toronto the previous month and had the good fortune to work out with Froning Jr. and fellow Reebok-sponsored athlete Graham Holmberg. Holmberg, of course, is the 2010 Reebok CrossFit Games champion. He finished 10th this year.

A tip of the hat to two incredible athletes and fitness role models.

Froning Jr Castagna Holmberg

Lord of the rings? Not quite. Froning Jr. (left) and Holmberg put me through my paces.

* * *

Website:http://www.edmontonsun.com/author/cary-castagna

Facebook:

http://www.facebook.com/pages/Keeping-Fit-with-Cary-Castagna/106367266730

YouTube:http://www.youtube.com/user/CaryIsKeepingFit#g/u

LinkedIn: http://www.linkedin.com/pub/cary-castagna/

UA turning plastic water bottles into fitness clothing

- June 13th, 2012

It’s not quite like Lady Gaga’s controversial meat dress.

But Under Armour’s Green collection will have you wearing old water bottles — literally — and other recycled materials.

“The ultra-lightweight fabric comes from melting the bottles down and stretching them out, which also creates a super durable fabric that fights odor and dries faster,” a PR rep for the popular company tells me in an email.

“In 2011, UA estimated that they would convert over 2,000,000 one-liter plastic bottles into performance products.”

Bottoms up!

Below are a few items from the UA Green women’s collection, affectionately known as the Catalyst line:

• Women’s UA Catalyst II Hoody, $44.99

Women's UA Catalyst II Hoody

• Women’s UA Catalyst Pullover Hoody, $44.99

Women's UA Catalyst Pullover Hoody

• Women’s UA Catalyst Shortsleeve T-Shirt, $29.99

Women's UA Catalyst Shortsleeve T-Shirt

• Women’s Waffle Longsleeve Crew Neck, $39.99

Women's Waffle Longsleeve Crew Neck

* * *

Website:http://www.edmontonsun.com/author/cary-castagna

Facebook:

http://www.facebook.com/pages/Keeping-Fit-with-Cary-Castagna/106367266730

YouTube:http://www.youtube.com/user/CaryIsKeepingFit#g/u

LinkedIn: http://www.linkedin.com/pub/cary-castagna/