Posts Tagged ‘Kingwest Fitness Club

JUKARI Fit to Flex lands in Toronto

- October 18th, 2011
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Cirque du Soleil artist Mary Sanders shows off her flexibility with the JUKARI Band™. JUKARI Fit to Flex launches in T.O. next week.

It’s fitness with a Cirque du Soleil twist. And it arrives in Toronto in eight days.

Here’s the press release …

Reebok and Cirque Du Soleil bring JUKARI Fit to Flex™ to Toronto

Toronto, Ont.1 Last year Reebok™ and Cirque du Soleil® introduced the one-of-a-kind fitness program JUKARI Fit to Fly™ to Toronto fitness lovers. Following its success, they are happy to announce that JUKARI Fit to Flex™, the second innovative workout to come out of the partnership between the leading women’s fitness brand and the world renowned entertainment company, will be available in Toronto as of Wednesday, Oct. 26 at Kingwest Fitness Club in Liberty Village.

First launched in Montreal 2010, JUKARI Fit to Flex has been since introduced in gyms across the USA, Europe, Asia and Latin America. JUKARI Fit to Flex is a dynamic and effective workout that uses the musicality and vibrant colors of Cirque du Soleil to bring fitness to life.

Women can explore and enhance their flexibility, muscle tone and coordination in a fun, instructor-led class with the help of the specially designed JUKARI Band™. The light-weight, elastic JUKARI Band offers gentle assistance in each of the unique moves, which allows for a lengthening and sculpting full-body workout.

In early 2008, Reebok and Cirque du Soleil came together with a single objective – to make fitness fun again for women. They embarked on a journey to create inspirational workouts that would shake up and invigorate a woman’s gym routine.

The first installment in the long term and ground-breaking partnership, JUKARI Fit to Fly, became an instant success when it launched in gyms in major cities around the world in 2010. To date, thousands of women and a host of international celebrities, including global supermodel Bar Refaeli and TV personality Kim Kardashian, have experienced and loved the fun of flying thanks to the revolutionary gym workout.

Before we began work on the JUKARI initiative we talked to women around the world and listened to what they said they wanted from a workout. These insights helped us create JUKARI Fit to Fly, a fun new way to move which is truly innovative,” says Katrin Ley, Head of Women’s at Reebok.

JUKARI Fit to Flex is the perfect complement to that workout – once again we’ve merged Reebok’s expertise and passion for women’s fitness with the stunning theatricality, excitement and innovation of our partner Cirque du Soleil. There is, quite simply, nothing else like it on offer at the gym.”

Sara Haley, Reebok’s Global Fitness Specialist for JUKARI Fit to Flex, worked with Cirque du Soleil over the past year to create the workout.

She said: “JUKARI Fit to Fly is a total body workout incorporating cardio and strength training. As part of an integrated fitness programme, women also want to improve and enhance their flexibility. While many women enjoy yoga, many more told us they were looking for something different. What JUKARI Fit to Flex offers is a brand new approach to flexibility – a workout that is dynamic, upbeat and fun, inspired by the incredible spirit, artistry and flexibility of Cirque du Soleil performers.”

As the creative inspiration behind the project, Cirque du Soleil played a crucial role in creating the program.

This is a true partnership in the sense that each move in the JUKARI Fit to Flex workout has drawn its inspiration from the graceful yet powerful moves that Cirque du Soleil artists create with their bodies. With this goal in mind, we worked closely with Reebok to ensure that each exercise is accessible for all women,” said Lyn Heward, Creative Director of the Reebok-Cirque du Soleil program.

Our partnership with Reebok continues to grow from strength to strength as we merge the skills of both organizations – Cirque’s athleticism and elegance of movement with Reebok’s knowledge of women’s fitness trends and preferences,” says Mario D’Amico, CMO at Cirque du Soleil.

Together, we have created striking new gym workouts that women have responded to in a phenomenal way which we are both proud to be a part of.

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Reebok’s Global Fitness Specialist Sara Haley in JUKARI Fit To Flex™mode.

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