The Material Girl’s fitness brand — Hard Candy Fitness — has arrived in North America with the opening of a 42,000-square-foot club on Toronto’s Yonge Street.
Here are the details that were released today …
FOR IMMEDIATE RELEASE: October 23, 2013
Madonna’s Hard Candy Fitness® opens its doors in Toronto
New club location in city’s downtown core now accepting memberships
“We are very excited about the opening of Toronto’s new Hard Candy Fitness,” said Leonard Schlemm, chairman and co-owner of Hard Candy Fitness Toronto. “The club is in one of the city’s most beautiful condominium towers in arguably the most vibrant neighbourhood in Toronto.”
This full-scale club will exude the brand’s signature modern style with high-end amenities, extensive cardio, functional strength and personal training spaces, state-of-the-art equipment, saunas, steam rooms, custom juice bar and an all-around rooftop terrace. Hard Candy Fitness Toronto members will benefit from unique group fitness programming with studios for everything from cycling and Pilates to yoga and cardio-dance — including Hard Candy Fitness’ signature “Addicted to Sweat” workouts. Madonna and her long-time personal trainer, Nicole Winhoffer, were directly involved in the selection of each Addicted to Sweat instructor at the Toronto location.
The club will be located on the top retail floor of the newly-constructed, 78-story Aura building at College Park. Built by the Canderel Real Estate Development Corporation, the building will be the tallest condominium in Canada with stunning views of the cityscape with an adjacent three acre park. The Toronto team, led by President and CEO Annick-Isabelle Marcoux, is made up of some of the top fitness experts and trainers in Canada.
Hard Candy Fitness is expected to announce the opening of several other locations this year as it continues its expansion into destination cities around the world. Madonna recently attended the official opening of Hard Candy Fitness in Berlin and taught an “Addicted To Sweat” class. Exclusive promotional membership packages are now available.
For details, or to enroll, visit www.hardcandyfitnesstoronto.com,
email email@example.com, or call 416.979.1645.
About Hard Candy Fitness:
Hard Candy Fitness is a global luxury fitness brand with a distinctive footprint. Clubs are focused on innovative group fitness programming and personalized fitness training. The brand was created in 2010 by Madonna, the world’s leading female pop icon and well-known fitness enthusiast, and New Evolution Ventures, the world’s leading expert in fitness club development and operations. Hard Candy Fitness currently has club locations in Moscow, St. Petersburg, Santiago, Sydney, Mexico City, Rome, and Berlin. For more information, please visit www.hardcandyfitness.com.
About New Evolution Ventures® (NeV):
Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavours. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. The team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.
About Aura at College Park:
Canada’s tallest condominium will punctuate the skyline of Toronto like no other building. At 78 stories, Aura projects a commanding presence with granite, glass and stunning views of the adjacent three acre park. Built by the Canderel Real Estate Development Corporations, the space is more than just a residential building, and includes boutiques, restaurants, cafes and more. For more information, visit www.collegeparkcondos.com.