Posts Tagged ‘peanut toffee buzz

Clif Bar experts answer sports nutrition questions

- September 9th, 2011
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World-class rock climber Alli Rainey knows the importance of good nutrition. She's part of Clif Bar's panel of experts.

The Internet — resplendent with blogs, online encyclopedias and social media — has ushered in quite the information revolution.

Yes, we’re living in the so-called Information Age.

But sometimes it feels more like the Misinformation Age. Especially when it comes to nutrition, where the abundance of information is often conflicting.

To help set the record straight, Clif Bar took some of the most-asked nutrition questions to a panel of experts, including Matt Hart (ultradistance runner and endurance coach), Joe Friel (renowned triathlon/endurance coach), Alli Rainey (world-class rock climber) and Adam Korzun (sports dietitian for the US Ski and Snowboard Association.)

Some of the questions, and the experts’ responses, are contained in the following release:

CLIF® BAR Experts Weigh In on Top Sports Nutrition Questions

Five Top Experts Give Practical Advice on Everything from Carb-Loading to Electrolyte Intake

EMERYVILLE, Calif. — A proper nutrition strategy can mean the difference between a personal best and hitting the wall, but all too often conflicting opinions and decades-old myths leave athletes without concrete answers to their most-asked food questions.

To make expert nutrition guidance accessible to athletes of all levels, CLIF® BAR asked its 1,500 sponsored athletes, coaches and dietitians what questions they are asked most often, then posed those questions to a multi-disciplinary panel including a world-class climber, the sports dietician for the U.S. Ski and Snowboard Association and two top endurance coaches.

While the experts bring different perspectives and philosophies to their nutritional approach, on four of the most-asked questions they agree across the board. To read an in-depth Q&A with each expert, including personal insights and usable advice on a dozen frequently-asked questions about training nutrition, click HERE.

“Should I change my diet or carb load before a big event?”

Sports nutritionists and athletes agree that the menu the week and night before a big event should consist of the same well-balanced and well-tolerated foods that you’ve consumed during training. What about the age-old notion of carb-loading? The CLIF BAR panel of experts says skip it. If you’re assuming a well-balanced diet while training, there’s no need to attack that trough of spaghetti.

“The simple fact that you are reducing training as an event approaches should allow normal eating patterns to replenish your glycogen stores before the big event,” according to Matt Hart, ultra-distance runner and coach at CoachingEndurance.com. “Eating a massive carb meal will leave you lethargic and likely running for the bushes shortly after the race start.” (Read Matt Hart’s Q&A HERE.)

“I’ve been hearing conflicting information about sodium. Am I taking in too much? Not enough?”

Outside the athletic world, sodium gets a bad rap, but athletes and coaches know electrolytes are necessary for peak performance. The CLIF BAR panel notes that how much a person sweats, how salty that sweat is and how much sodium is consumed in a daily diet will determine the amount of sodium and electrolytes that should be replaced during training or racing. The panel suggests athletes determine their electrolyte needs and create a personalized plan before race day by experimenting with electrolyte replacement during training.

“Sodium not only helps with fluid intake, but also with carbohydrate uptake,” said Adam Korzun, sports dietitian for the U.S. Ski and Snowboard Association. “I generally recommend at least 100 milligrams of sodium per eight ounces of fluid — more if you are a high salt sweater or training in extreme environments.” (Read Adam Korzun’s Q&A HERE.)

“Are some foods better than others for training or event nutrition?”

For optimal performance, the CLIF BAR panelists agree that a year-round diet of well-balanced, whole foods is an essential part of building a nutritional base, but notes these foods can be inconvenient or unpalatable during a long run or tough climb. During an event, they suggest taking in a blend of easily digested and quickly available carbohydrates in an easy-to-carry and palatable way.
Alli Raney, world-class climber and author, says she struggled with bonking mid-climb until she started taking in her fuel as a liquid.

“Some people (like me) find it hard to eat while trying to perform athletically, which makes electrolyte replacement fluid a great way to take in fuel,” she said. (Read Alli Raney’s Q&A HERE.)

“What should I be eating after a hard training day or event?”

Consuming a recovery meal or snack within 30 minutes of finishing a strenuous activity is imperative, according to the panelists.

“The goal is to replenish muscle glycogen and branch chain amino acid stores,” said Joe Friel, endurance coach, author and co-founder of TrainingBible.com. “Doing so in this 10-30 minute window after activity will promote a quick and full recovery and give you the ability to perform at a high level in the next workout or event.”

Muscle glycogen is the fuel that powers endurance activity, and branch chain amino acids aid in muscle repair. Eating for recovery is just as important as your pre-race and race day nutrition plan. (Read Joe Friel and registered dietitian Amy Kubal’s Q&A HERE.)

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® BAR energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and healthy snacks, the employee and family-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.

Recently, Clif Bar & Company was ranked the No. 1 brand in the Forbes Breakaway Brands survey, conducted by Landor Associates using Young & Rubicam’s BrandAsset Valuator database measuring brand momentum from 2006 to 2009. (Forbes.com)

In other Clif Bar news, the company has added its newest flavour: coconut chocolate chip. Meanwhile, it updated two classic flavours: apricot and peanut toffee buzz.

Samples of all three were recently sent to the Edmonton Sun offices and I’m pleased to report that they’re delicious — although I’m partial to the coconut chocolate chip.

Here’s the release:

image001CLIF BAR Announces Nationwide Availability of New Coconut Chocolate Chip Flavor

Best-selling Energy Bar Also Tweaks Two Classic Flavors — Apricot and Peanut Toffee Buzz

EMERYVILLE, Calif. — CLIF BAR, the best-selling energy bar, announces nationwide availability of a new flavor, Coconut Chocolate Chip, as well as new recipes for two popular flavors — Apricot and Peanut Toffee Buzz.

Coconut Chocolate Chip is loaded with toasted coconut and chocolate chips, crafting a delicious, decadent taste for the palate. The new Coconut Chocolate Chip flavor combination is unique to the energy bar category.

In addition, as part of Clif Bar & Company’s ongoing kitchen tradition, our foodies and athletes continuously search for the best ingredients to enhance taste and texture of our bars. Apricot now features 50% more apricots to give every bite a zesty apricot flavor. Peanut Toffee Buzz has even more peanut butter and more real toffee pieces to enrich the taste of every bar.

Coconut Chocolate Chip, Apricot and Peanut Toffee Buzz are available now at grocery, natural food and specialty retail stores nationwide. Every CLIF BAR (SRP: $1.39) is made with 70% organic ingredients and has an optimal blend of carbohydrates, protein and fiber for sustained energy.

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