Posts Tagged ‘Reebok

Reebok’s newest shoes inspired by sports car tires

- January 28th, 2014

For those of you fitness enthusiasts who treat your body like a Ferrari, Lamborghini or any other luxurious four-wheeled machine of your choosing, you’re gonna get a kick out of Reebok’s latest offering — shoes inspired by “Z-rated tires found on exotic high-end sports cars.”

Whaaaaat?!?

Sounds funny at first blush. But on further inspection, I love the concept. (Unfortunately, some days my body feels like an ol’ jalopy. But I digress.)

And I can report that there’s no mention of “vulcanized rubber” in the following press release.

Men’s Reebok ZQUICK available for $109.99

FOR IMMEDIATE RELEASE

Reebok unveils the unnaturally quick ZQUICK collection

ZQUICK footwear collection design inspired by high performance z-rated racing tires

reebok_logoTORONTO — Leading fitness brand Reebok unveiled its latest running and training footwear assortment, the Reebok ZQUICK collection. This unique, natural motion product is inspired by the design of high-performance Z-rated tires found on exotic high-end sports cars. Z-rated tires are designed for use on cars that reach speeds in excess of 240 km/h with treads engineered for ultimate ground contact and the ability to rapidly move in and out of turns at high speed. The Reebok ZQUICK collection was also designed with these characteristics in mind.

ZQUICK Run and ZQUICK TR
The ZQUICK footwear collection includes the ZQUICK Run and ZQUICK TR models. Both shoes feature a unique foam compound and radically sliced geometry similar to that of a high-performance tire for ultimate ground contact and a lightweight, cushioned and more responsive ride. The underfoot grooves allow the midsole to flex and expand as the foot does, naturally increasing the edges in contact with the ground to allow rapid acceleration and easy control at high speed. For additional stability when accelerating in and out of turns, ZQUICK footwear feature a strategically placed nanoweb upper that keeps the foot supported and centred, providing enhanced control and stability so that the runner can move laterally with speed and quickness. Combined with a smooth, nearly seam-free upper for an irritation-free fit, the ZQUICK Run and ZQUICK TR provide a smooth, quick ride for any run or workout.

At Reebok, we are committed to designing innovative performance shoes for every athlete, no matter their preferred fitness activity or fitness level,” said Michael Rossi, vice president, Reebok Canada. “We want to help our consumers move out of their comfort zone – to try new fitness experiences that will allow them to achieve their fitness goals.”

The Reebok ZQUICK footwear collection is available for men and women at $109.99 and for kids at $79.99. The collection is available now at Sport Chek, Sports Experts and through www.reebok.ca.

The men’s and boys’ ZQUICK offerings live as part of the Reebok SC87 collection, endorsed by NHL superstar Sidney Crosby.

The new Reebok ZQUICK commercial featuring Sidney Crosby can be viewed on Reebok Canada’s YouTube page. Additional content, such as training advice from Crosby’s personal trainer Andy O’Brien and a video explaining the science behind ZQUICK, can also be viewed there.

Reebok womens

Women’s Reebok ZQUICK available for $109.99

Website: Reebok.ca
Hashtag: #ReebokSC87
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok

Don’t sweat the holidays

- November 25th, 2013

Reebok Holiday Gift Guide

There’s no need to sweat the holidays — Reebok is out with its Holiday Gift Guide.

Check it out HERE.

Reebok launches Canada’s first FitHub retail concept store

- October 11th, 2013

I’ll definitely be checking out this one-of-a-kind fitness store the next time I’m in Calgary (which could be sooner than later now) …

StoreFront_01_Reebok

Reebok FitHub retail concept store at CrossIron Mills Mall, Calgary.

FOR IMMEDIATE RELEASE – October 10, 2013

Reebok gets Calgarians moving with the launch
 of Canada’s first FitHub retail concept

Reebok opens flagship Canadian store designed to inspire a fitness generation

Toronto, ON — Today, Reebok continues its mission to empower people to be fit for life with the launch of Canada’s first-ever Reebok FitHub retail concept store at CrossIron Mills, one of Calgary’s premier shopping destinations. Designed to inspire people to move, to train, to get fit and have fun doing it, the Reebok FitHub concept offers a new way of thinking about fitness and is the destination for those dedicated to living a fit lifestyle.

The retail store, which is the first of its kind to open in Canada, is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.

All FitHub staff are passionate about health and fitness and have a strong fitness background enabling them to work with customers to help them select the best products for their workouts, as well as provide training tips and general health and lifestyle advice.

We’re extremely excited to have opened the first Reebok FitHub retail concept in Canada,” said Michael Rossi, VP of Reebok Canada. “This new merchandising model is a great brand statement to prove Reebok’s commitment to getting people active. It will give the city of Calgary a full fitness experience like no other, inspire people to get moving and ultimately become a desirable destination for the fitness community.”

To encourage Calgarians to get active, Reebok will also be offering a range of inclusive sessions led by health and fitness experts from within the Reebok community. This will include a number of free weekly workouts at the FitHub, details of which will be available via the Reebok Community Board in-store.

The store is not just a shopping destination but is also designed to be a social hub for fitness communities. The Reebok Community Board is a place where customers can learn how to get involved with local events, discover new workouts and learn about local gyms and instructors. At the centre of the store is the ‘Fit Desk’, where fitness enthusiasts can learn about Reebok and its latest product technologies.

The store will carry pinnacle product from Reebok’s Fall/Winter 2013 collections specifically made for fitness. This premium footwear and apparel collections feature Reebok’s top-of-the-line technologies and materials, allowing for optimal performance and comfort.

Canada’s first Reebok FitHub concept store is part of an ever-expanding global network of concept stores, which includes the U.S., UK, Korea, Russia and Dubai. The growth in the number of FitHubs is more than just an expanding number of stores; it represents Reebok as a brand, aiming to empower people to get fit for life and to give them the tools they need to do this. Whether it is running, dance, CrossFit or yoga, Reebok aims to bring people together to experience fitness in a way that is different, challenging and rewarding.

For more information on Canada’s first Reebok FitHub please visit: www.Reebok.com.

WomensCrossFit_04_Reebok

The store design takes inspiration from CrossFit boxes and the gym environment.

Additional notes about Reebok FitHub retail store at CrossIron Mills Mall:
 
Store facts:

  • Store measures 3,000 square feet
  • Just under 6,700 units of Reebok apparel stocked in store
  • Just over 2,700 pairs of footwear stocked in store
  • 700 units of Reebok accessories and socks stocked in store

Store Design:

  • The store design takes inspiration from CrossFit boxes and the gym environment including, fixtures that replicate gym equipment, audio tracks specially selected for workouts, genuine gym flooring construction and functioning plyometric jump boxes as seating
  • This is a true fitness hub, where Reebok encourages active try-on so the consumer can experience how the products will benefit them
  • The till features a Fit Desk for consultation about fitness training and appropriate product

Store Manager – Richard Tyrell:

  • Volleyball player: Three years of college volleyball for Sir Sandford Fleming College
  • Current member of the Men’s National Irish Volleyball Team
  • A fitness and health enthusiast, Richard has recently began CrossFit training and is looking forward to his first Reebok Spartan Race in 2014

Store Staff:

  • All staff have a fitness background and have been selected based on their experience in sports and retail
BackWall_03_Reebok

It’s not just a shopping destination — it’s also designed to be a social hub for fitness communities.

Website: Reebok.ca

Hashtag: #ReebokCalgary

Twitter: @ReebokCanada

Facebook: Reebok

YouTube: Reebok

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

For more information, visit Reebok at www.reebok.com.

Reebok invites Canadians to Live With Fire like Sidney Crosby

- October 8th, 2013

Sadly, I was unable to attend the media launch of the new Reebok SC87 marketing campaign late last month in Toronto. (I know from past experience that Reebok always puts on first-class media events.)

But here are the highlights for my loyal readers:

reebok_logo

Reebok invites Canadians to Live With Fire like Sidney Crosby in new campaign

Campaign reinforces Reebok’s resolve to live life with passion, intent and purpose

Toronto, ON – On Saturday, September 28, Reebok Canada launched its new fully integrated Reebok SC87 marketing campaign alongside its Fall/Winter 13 Reebok SC87 Collection of footwear and apparel. Living under the brand’s global tag line Live With FireReebok officially unveiled its new TV commercial featuring three-time NHL All Star Sidney Crosby. The campaign, which features Crosby working out in his new signature Reebok SC87 performance products, integrates authentic training exercises, selected from Sidney’s personal training routine.

Starting October 1, during the NHL’s 2013 season opener between the Toronto Maple Leafs and Montreal Canadiens, Reebok’s new SC87 commercial will air nationwide for four weeks, showcasing Crosby preparing for the 2013 – 2014 season in his Reebok SC87 collection.

We wanted to make sure that this commercial was rooted in authenticity, and that it captured Sidney’s deep commitment to fitness. There was no acting on Sidney’s behalf during the shoot; we were able to capture him in the moment, demonstrating his tremendous focus and drive,” said Michael Rossi, VP of Reebok Canada. “As the leading fitness brand, we want consumers to connect with our brand promise of living a life with passion and purpose, and Sidney Crosby is the perfect example of the role that fitness can play in doing so.”

Campaign highlights:
 
Public Relations
Select media were invited to work out with Sidney Crosby’s personal trainer, Andy O’Brien, in the Reebok Hockey Training Media Challenge during the Road Hockey To Conquer Cancer tournament, which Reebok sponsored once again this year. Guests got to perform the same exercises seen in Reebok’s new TV commercial and measure themselves against last year’s Lester B. Pearson award winner, while learning about the benefits of Reebok’s new SC87 collection. Reebok also donated $35,000 to Road Hockey to Conquer Cancer, benefiting The Princess Margaret Cancer Foundation.

Reebok_RHCC

Media attend the Road Hockey to Conquer Cancer tournament showcasing                                          the new Reebok SC87 Collection.

The comprehensive public relations program also encompasses a media tour with Crosby’s personal trainer Andy O’Brien, as well as a social media behind-the-scenes film, which gives viewers a backstage look as to how the new commercial was produced. The film includes interviews with Reebok’s above-mentioned Rossi, as well as Reebok’s Brand Leader, Stewart Clark.

Jason_Martin_Marketing_Coordinator_Reebok_Canada_2_

Jason Martin, Marketing Coordinator, Reebok Canada and Andy O’Brien, Sidney Crosby’s personal trainer, demonstrate exercises at the Road Hockey to Conquer Cancer tournament. 

In addition to the film, Reebok also developed a series of videos featuring O’Brien and explaining the technical aspects and performance benefits of the three key exercises performed by Crosby in the brand’s new commercial. These clips can be seen online on Reebok Canada’s YouTube page.
 
The Ad
The campaign incorporates a new TV commercial in 30 and 15-second formats featuring the First Team NHL All-Star from Cole Harbour, NS, and is set to air nationally on TSN, TSN2 and CBC during hockey broadcasts. High-impact digital placements on YouTube, TSN.ca and NHL.com, which include site takeovers, pre-rolls and standard digital banners, will drive impressions and awareness. The commercial can also be seen on Reebok Canada’s YouTube page.

In-Store
A comprehensive in-store Point-Of-Purchase program supports the campaign at Sport Chek and Reebok stores. The POP is focused on extending the consumer journey from what is seen on television to the actual footwear shelves and apparel fixtures in stores.
 
All campaign elements, including TV, digital and in-store marketing, public relations and social media were handled by Montreal-based agency Exacto Communications.

Often when we see great athletes like Sidney Crosby we feel like their success is unattainable, as though they possess this certain talent that we lack. The fact however is not quite that simple; it takes an enormous amount of effort and dedication to become the best. Through this campaign we are showing you how hard even those with talent have to train in order to achieve greatness, while telling you that no matter what your endeavor, it is not talent alone that will make you succeed but unrelenting will, effort, and drive will get you to your goal,” said Benoit Allaire, VP and owner of Exacto Communications.
 
The Reebok SC87 apparel line, Sidney Crosby’s signature collection of Reebok ONE Series apparel, incorporates Reebok’s latest and most innovative fitness apparel technologies. Reebok PlayDry is a moisture management system designed to wick away moisture from the body, keeping you dry while working out. In addition, flat locked stitching and engineered arm openings provide ease of movement during any workout.

Kirk_Steffan_Brand_Marketing_Representative_at_adidas_Group

Kirk Steffan, Brand Marketing Representative at adidas Group, at the Road Hockey to Conquer Cancer tournament showcasing the new Reebok SC87 Collection. 

The Reebok SC87 collection is available at Sport Chek, Sports Experts and Reebok stores across Canada, as well as on www.reebok.ca.
 
Website: Reebok.ca
Hashtag: #ReebokSC87
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok

Reebok introduces new Sidney Crosby SC87 Collection

- October 6th, 2013

The latest threads and treads endorsed by hockey superstar Sidney Crosby …

reebok_logo

FOR IMMEDIATE RELEASE

Reebok introduces new Sidney Crosby
SC87 Collection

NHL Superstar’s new Reebok apparel and footwear designed
 to deliver functional, adaptable performance

Toronto, ON – Leading fitness brand, Reebok, unveiled its new Reebok SC87 training collection of footwear and apparel to the Canadian market. Endorsed by three-time NHL all-star Sidney Crosby, the high-performance assortment is now available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.

The Reebok SC87 apparel line, Sidney Crosby’s signature collection of Reebok ONE Series apparel, incorporates Reebok’s latest and most innovative fitness apparel technologies. Reebok PlayDry is a moisture management system designed to wick away moisture from the body, keeping the wearer dry while working out. Flat locked stitching and engineered arm openings also provide ease of movement during any workout.

At Reebok we believe in making fitness products that live up to the expectations of professionals like Sidney Crosby and everyday athletes alike,” said Michael Rossi, VP Reebok Canada. “Crosby wears his gear everyday as he prepares for his season, which is a testament to its quality. We are very proud to have an outstanding Canadian sports icon as part of the Reebok family, and his signature collection, Reebok SC87, represents our brand so well.

Key apparel items in the collection include the Reebok SC87 Delta Bonded Fleece FZ Hoody ($79.99), the Reebok SC87 Jacquard Short Sleeve Shirt ($44.99) with engineered armhole construction and Flatlock stitching, as well as the Reebok SC87 10” Knit Short ($39.99) with low pressure waistband with internal drawcord.

Reebok_apparel

Reebok SC87 apparel

The Reebok SC87 line features two new footwear offerings in the Reebok SC87 ONE Trainer 1.0 ($109.99) and the Reebok SC87 ZigTech 3.0 ($119.99).
 
A lightweight trainer that delivers the essentials, Reebok SC87 ONE Trainer 1.0 footwear comes equipped with a breathable upper, durable heel strike and a soft, cushioning sockliner that can accommodate orthotics. Its low-cut design means added mobility needed for the exercises Crosby performs in the gym to get stronger on the ice.

Reebok_shoe_1

Reebok SC87 ONE Trainer 1.0

At 9.4 oz. (270 gr) Reebok SC87 ZigTech 3.0 footwear is the lightest, most responsive ZigTech shoe to date. It features a de-coupled heel for an impact-reducing natural shearing during heel strike and its Infinity Impact System midsole keeps Zig units located only where your foot strikes the ground. A strong and lightweight spring plate supports the foot from impact thru the gait cycle and an Active Lacing FitSleeve secures the foot directly over the midsole.

Reebok_shoe_2

Reebok SC87 ZigTech 3.0

Revealed during this past weekend’s Road Hockey To Conquer Cancer tournament benefiting The Princess Margaret Cancer Foundation, the Reebok SC87 collection was launched alongside Sidney Crosby’s new Reebok TV commercial, which will air this fall. As part of the fundraising event, Reebok donated $35,000 to Road Hockey To Conquer Cancer tournament to help fund research for a cause close to so many Canadians.

Reebok’s new commercial featuring Sidney Crosby for the SC87 Collection is available to watch at http://youtu.be/k6qYBkRL_Z8.

The Reebok SC87 Collection is available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.

Reebok is dedicated to empowering people to be fit for life. Reebok wants to inspire people to get moving and is passionate about helping people lead a healthy and active lifestyle.

Website: Reebok.ca

Hashtag: #ReebokSC87

Twitter: @ReebokCanada

Facebook: Reebok

YouTube: Reebok

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  For more information, visit Reebok at www.reebok.com.