Posts Tagged ‘Reebok

Video: Highlights of the 2014 Reebok CrossFit Games

- August 1st, 2014


I’ll be bloggin’ soon about my experiences at the 2014 Reebok CrossFit Games.

And watch my Keeping Fit column over the next two weeks for features on the Fittest Man and Woman on Earth.

In the meantime, check out this cool video from Reebok …

Countdown to 2014 Reebok CrossFit Games

- July 15th, 2014

The countdown is on …

For the uninitiated, check out the following links:

Reebok introduces ‘Official Shoe of Fitness’

- May 6th, 2014

Fitness-related news from Reebok …


Reebok introduces The Official Shoe of Fitness

Reebok Cross fit Nano 3.0 is more colourful, adaptable and robust than ever before 

TORONTO — Leading fitness brand, Reebok, has launched the third iteration of its popular Nano footwear series introducing updated technology, improvements and new colours for the Reebok CrossFit Nano 3.0 the shoe, is now available on shelves nation-wide. Dubbed theOfficial Shoe of Fitness’, the Reebok CrossFit Nano 3.0 is the top option for men and women looking for versatile training footwear.

One of the most visible additions to the Reebok CrossFit Nano 3.0 is the new Duracage upper – a composite part made up of a polyurethane frame cast directly into an air mesh to provide flexibility, protection and stability in a lightweight package. The thickness of the Duracage varies throughout the upper based on functional movements; some areas are thicker to provide more lateral stability and rope protection, and other areas have strategically placed textures that offer grip, durability and flexibility.

In addition to the Duracage, the zoned mesh upper provides breathability in the tongue; the lateral and medial quarter mesh have excellent cooling and strength properties and the vamp mesh is slightly tighter to provide added durability. A new anti-shift gusset in the tongue keeps it in place, secured over the top of the foot.

At Reebok, we are focused on building product for functional movement, and our Reebok CrossFit footwear takes this philosophy to the extreme,” said Michael Rossi, vice president, Reebok Canada. “The evolution of the Nano franchise demonstrates that we are always working to build the best, most functional products out there. The Reebok CrossFit Nano 3.0 is designed to withstand the toughest workouts, and is the ultimate training shoe, whether used in a CrossFit box, at the gym or anywhere else you can work out. This is why wecall it the Official Shoe of Fitness.”

For this generation of the shoe, Reebok made significant improvements to the out sole as well. The low-profile, flat-to-the-ground out sole has two levels of traction: bigger lugs for overall grip, smaller grooves that help to disperse water, dust and chalk, and Metasplit grooves that allow for metatarsal splaying and multi-directional flexibility. New foam composites in the heel and forefoot provide better stability for lifting and heavy squats, and responsiveness for movements with rebounding like running, box jumps and double unders.

The new RopePro Outsole technology is designed to provide grip and slip, regardless of your climbing technique. This highly abrasive-resistant material has an asymmetrical design, with moulded lines on the medial side for added grip, and a smooth lateral side to make descending a rope more efficient.

The Reebok CrossFit Nano 3.0 retails for $130 and is available for both men and women at Sport Chek, Sports Experts and online at


Hashtag: #RCFNano3
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok 
About CrossFit
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.

CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network. 

For more information, please visit:

www.crossfit.com or

CrossFit is a registered trademark and 3,2,1..Go!, Fittest on Earth and The Sport of Fitness are trademarks of CrossFit, Inc. in the U.S.  and/or other countries.

Reebok’s newest shoes inspired by sports car tires

- January 28th, 2014

For those of you fitness enthusiasts who treat your body like a Ferrari, Lamborghini or any other luxurious four-wheeled machine of your choosing, you’re gonna get a kick out of Reebok’s latest offering — shoes inspired by “Z-rated tires found on exotic high-end sports cars.”


Sounds funny at first blush. But on further inspection, I love the concept. (Unfortunately, some days my body feels like an ol’ jalopy. But I digress.)

And I can report that there’s no mention of “vulcanized rubber” in the following press release.

Men’s Reebok ZQUICK available for $109.99


Reebok unveils the unnaturally quick ZQUICK collection

ZQUICK footwear collection design inspired by high performance z-rated racing tires

reebok_logoTORONTO — Leading fitness brand Reebok unveiled its latest running and training footwear assortment, the Reebok ZQUICK collection. This unique, natural motion product is inspired by the design of high-performance Z-rated tires found on exotic high-end sports cars. Z-rated tires are designed for use on cars that reach speeds in excess of 240 km/h with treads engineered for ultimate ground contact and the ability to rapidly move in and out of turns at high speed. The Reebok ZQUICK collection was also designed with these characteristics in mind.

The ZQUICK footwear collection includes the ZQUICK Run and ZQUICK TR models. Both shoes feature a unique foam compound and radically sliced geometry similar to that of a high-performance tire for ultimate ground contact and a lightweight, cushioned and more responsive ride. The underfoot grooves allow the midsole to flex and expand as the foot does, naturally increasing the edges in contact with the ground to allow rapid acceleration and easy control at high speed. For additional stability when accelerating in and out of turns, ZQUICK footwear feature a strategically placed nanoweb upper that keeps the foot supported and centred, providing enhanced control and stability so that the runner can move laterally with speed and quickness. Combined with a smooth, nearly seam-free upper for an irritation-free fit, the ZQUICK Run and ZQUICK TR provide a smooth, quick ride for any run or workout.

At Reebok, we are committed to designing innovative performance shoes for every athlete, no matter their preferred fitness activity or fitness level,” said Michael Rossi, vice president, Reebok Canada. “We want to help our consumers move out of their comfort zone – to try new fitness experiences that will allow them to achieve their fitness goals.”

The Reebok ZQUICK footwear collection is available for men and women at $109.99 and for kids at $79.99. The collection is available now at Sport Chek, Sports Experts and through

The men’s and boys’ ZQUICK offerings live as part of the Reebok SC87 collection, endorsed by NHL superstar Sidney Crosby.

The new Reebok ZQUICK commercial featuring Sidney Crosby can be viewed on Reebok Canada’s YouTube page. Additional content, such as training advice from Crosby’s personal trainer Andy O’Brien and a video explaining the science behind ZQUICK, can also be viewed there.

Reebok womens

Women’s Reebok ZQUICK available for $109.99

Hashtag: #ReebokSC87
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok

Don’t sweat the holidays

- November 25th, 2013

Reebok Holiday Gift Guide

There’s no need to sweat the holidays — Reebok is out with its Holiday Gift Guide.

Check it out HERE.