Posts Tagged ‘Reebok

Video: ‘Press experience’ at CrossFit Games

- September 10th, 2014

My tan has long since started to fade, but I’m left with nothing but fond memories of my trip to California this summer for the 2014 Reebok CrossFit Games.

Here’s a video montage courtesy Reebok highlighting the “press experience” portion of the trip.

* * *

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Reebok powers up the perfect CrossFit shoe

- September 2nd, 2014

Reebok CrossFitNano 4.0

I’ve been taking these babies for a test run over the past several weeks — including two intense WODs (one on a Southern California beach) — and I have absolutely no complaints so far.

In fact, I actually like them more than my Reebok ZigTechs.

And that’s saying a lot because I adored my ZigTechs.

Here’s the press release from the good folks at Reebok …

Reebok powers up the perfect CrossFit® shoe

Reebok CrossFit Nano 4.0 is more durable, adaptable and robust than ever before

TORONTO — In 2011, Reebok, as the exclusive provider of officially licensed CrossFit® footwear and apparel, introduced the first generation of the Reebok CrossFit Nano, and the shoe was readily adopted by the CrossFit community. The following year, Reebok improved upon that shoe with the Reebok CrossFit Nano 2.0– adding design and structural elements to help improve daily workouts. Presented at the 2014 Reebok CrossFit Games, Reebok now introduces the Reebok CrossFit Nano 4.0, a competition-level evolution of the popular platform.

A number of important innovations make the Reebok CrossFit Nano 4.0 the ideal CrossFit performance shoe. One of the most visible changes is the new Duracage upper – a composite part made up of a polyurethane frame cast directly into an airmesh to provide flexibility, protection and stability in a lightweight package. The thickness of the Duracage varies throughout the upper and based on CrossFit movements; some areas are thicker to help provide more lateral stability and rope protection, and other areas have strategically placed textures that offer grip, durability and flexibility.

In addition to the Duracage, the zoned mesh upper provides breathability in the tongue; the lateral and medial quarter meshes have excellent cooling and strength properties; and the vamp mesh is slightly tighter to provide added durability. A new anti-shift gusset in the tongue helps keep it in place, and secure over the top of the foot.

For this generation of the shoe, Reebok made significant improvements to the outsole as well. The low-profile, flat-to-the-ground outsole has two levels of traction: bigger lugs for overall grip; smaller grooves that help to disperse water, dust and chalk; and Metasplit grooves that allow for metatarsal splaying and multi-directional flexibility. Foam composites in the heel and forefoot helps provide stability for weightlifting and heavy squats, and responsiveness for movements with rebounding like running, box jumps and double unders.

Last, but definitely not least, new RopePro Outsole technology is designed to provide grip and slip, regardless of climbing technique. This highly abrasive-resistant material has an asymmetrical design, with moulded lines on the medial side for added grip, and a smooth lateral side to help make descending a rope more efficient.

“At Reebok, we are focused on building product for functional human movement, and the Reebok CrossFit collection takes this philosophy to the extreme,” said Stewart Clark, Marketing Director at Reebok. “The evolution of the Reebok CrossFit Nano franchise demonstrates that we’re always working to build one of the best, most functional products out there. As CrossFitters designing product for CrossFitters, we know that this shoe is the one we’d want to put on in competition as well as when hitting a daily WOD at a CrossFit affiliate gym.”

The Reebok CrossFit Nano 4.0 is available now at Sport Chek, Sports Experts and through reebok.ca for $130.

Website: Reebok.ca

Twitter: @ReebokCanada

Facebook: Reebok

YouTube: Reebok

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping consumers fulfil their potential and be “fit for life.” Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit —whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.

About CrossFit

CrossFit Inc. is the developer and provider of the CrossFit® strength and conditioning program and a recognized worldwide leader in functional fitness. Founded by Greg Glassman and built on the foundations of constantly varied, high-intensity functional movements, education and collaborative competition, CrossFit-brand workouts develop strength and fitness while cultivating community and camaraderie in each of the more than 10,000 affiliated gyms in its global network. CrossFit Inc. is a leading accredited certificate issuer for physical-training professionals worldwide and offers specialty certificate programs in addition to its core curriculum. CrossFit Inc. publishes the CrossFit Journal, promotes physical fitness and cognitive health through the CrossFit Kids Foundation, and created and operates the CrossFit Games, an annual competition where elite athletes compete to be named the Fittest on Earth™.

To learn more, visit crossfit.com, games.crossfit.com, facebook.com/crossfit or youtube.com/CrossFitHQ. CrossFit, Forging Elite Fitness, The Sport of Fitness and Fittest on Earth are registered trademarks or trademarks of CrossFit Inc. in the U.S. and/or other countries.

Video: Highlights of the 2014 Reebok CrossFit Games

- August 1st, 2014

CrossFitGames

I’ll be bloggin’ soon about my experiences at the 2014 Reebok CrossFit Games.

And watch my Keeping Fit column over the next two weeks for features on the Fittest Man and Woman on Earth.

In the meantime, check out this cool video from Reebok …

Countdown to 2014 Reebok CrossFit Games

- July 15th, 2014

The countdown is on …

For the uninitiated, check out the following links:

Reebok introduces ‘Official Shoe of Fitness’

- May 6th, 2014

Fitness-related news from Reebok …

FOR IMMEDIATE RELEASE: May 6, 2014 

Reebok introduces The Official Shoe of Fitness

Reebok Cross fit Nano 3.0 is more colourful, adaptable and robust than ever before 

TORONTO — Leading fitness brand, Reebok, has launched the third iteration of its popular Nano footwear series introducing updated technology, improvements and new colours for the Reebok CrossFit Nano 3.0 the shoe, is now available on shelves nation-wide. Dubbed theOfficial Shoe of Fitness’, the Reebok CrossFit Nano 3.0 is the top option for men and women looking for versatile training footwear.

One of the most visible additions to the Reebok CrossFit Nano 3.0 is the new Duracage upper – a composite part made up of a polyurethane frame cast directly into an air mesh to provide flexibility, protection and stability in a lightweight package. The thickness of the Duracage varies throughout the upper based on functional movements; some areas are thicker to provide more lateral stability and rope protection, and other areas have strategically placed textures that offer grip, durability and flexibility.

In addition to the Duracage, the zoned mesh upper provides breathability in the tongue; the lateral and medial quarter mesh have excellent cooling and strength properties and the vamp mesh is slightly tighter to provide added durability. A new anti-shift gusset in the tongue keeps it in place, secured over the top of the foot.

At Reebok, we are focused on building product for functional movement, and our Reebok CrossFit footwear takes this philosophy to the extreme,” said Michael Rossi, vice president, Reebok Canada. “The evolution of the Nano franchise demonstrates that we are always working to build the best, most functional products out there. The Reebok CrossFit Nano 3.0 is designed to withstand the toughest workouts, and is the ultimate training shoe, whether used in a CrossFit box, at the gym or anywhere else you can work out. This is why wecall it the Official Shoe of Fitness.”

For this generation of the shoe, Reebok made significant improvements to the out sole as well. The low-profile, flat-to-the-ground out sole has two levels of traction: bigger lugs for overall grip, smaller grooves that help to disperse water, dust and chalk, and Metasplit grooves that allow for metatarsal splaying and multi-directional flexibility. New foam composites in the heel and forefoot provide better stability for lifting and heavy squats, and responsiveness for movements with rebounding like running, box jumps and double unders.


The new RopePro Outsole technology is designed to provide grip and slip, regardless of your climbing technique. This highly abrasive-resistant material has an asymmetrical design, with moulded lines on the medial side for added grip, and a smooth lateral side to make descending a rope more efficient.


The Reebok CrossFit Nano 3.0 retails for $130 and is available for both men and women at Sport Chek, Sports Experts and online at 
www.reebok.ca.

ReebokUnitedbyCrossfitReeboklogo

Website: Reebok.ca
Hashtag: #RCFNano3
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok 
 
About CrossFit
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.


CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network. 


For more information, please visit:

www.crossfit.comhttp://www.facebook.com/crossfithq or http://www.youtube.com/user/CrossFitHQ.

CrossFit is a registered trademark and 3,2,1..Go!, Fittest on Earth and The Sport of Fitness are trademarks of CrossFit, Inc. in the U.S.  and/or other countries.