Posts Tagged ‘Reebok

Countdown to 2014 Reebok CrossFit Games

- July 15th, 2014

The countdown is on …

For the uninitiated, check out the following links:

Reebok introduces ‘Official Shoe of Fitness’

- May 6th, 2014

Fitness-related news from Reebok …


Reebok introduces The Official Shoe of Fitness

Reebok Cross fit Nano 3.0 is more colourful, adaptable and robust than ever before 

TORONTO — Leading fitness brand, Reebok, has launched the third iteration of its popular Nano footwear series introducing updated technology, improvements and new colours for the Reebok CrossFit Nano 3.0 the shoe, is now available on shelves nation-wide. Dubbed theOfficial Shoe of Fitness’, the Reebok CrossFit Nano 3.0 is the top option for men and women looking for versatile training footwear.

One of the most visible additions to the Reebok CrossFit Nano 3.0 is the new Duracage upper – a composite part made up of a polyurethane frame cast directly into an air mesh to provide flexibility, protection and stability in a lightweight package. The thickness of the Duracage varies throughout the upper based on functional movements; some areas are thicker to provide more lateral stability and rope protection, and other areas have strategically placed textures that offer grip, durability and flexibility.

In addition to the Duracage, the zoned mesh upper provides breathability in the tongue; the lateral and medial quarter mesh have excellent cooling and strength properties and the vamp mesh is slightly tighter to provide added durability. A new anti-shift gusset in the tongue keeps it in place, secured over the top of the foot.

At Reebok, we are focused on building product for functional movement, and our Reebok CrossFit footwear takes this philosophy to the extreme,” said Michael Rossi, vice president, Reebok Canada. “The evolution of the Nano franchise demonstrates that we are always working to build the best, most functional products out there. The Reebok CrossFit Nano 3.0 is designed to withstand the toughest workouts, and is the ultimate training shoe, whether used in a CrossFit box, at the gym or anywhere else you can work out. This is why wecall it the Official Shoe of Fitness.”

For this generation of the shoe, Reebok made significant improvements to the out sole as well. The low-profile, flat-to-the-ground out sole has two levels of traction: bigger lugs for overall grip, smaller grooves that help to disperse water, dust and chalk, and Metasplit grooves that allow for metatarsal splaying and multi-directional flexibility. New foam composites in the heel and forefoot provide better stability for lifting and heavy squats, and responsiveness for movements with rebounding like running, box jumps and double unders.

The new RopePro Outsole technology is designed to provide grip and slip, regardless of your climbing technique. This highly abrasive-resistant material has an asymmetrical design, with moulded lines on the medial side for added grip, and a smooth lateral side to make descending a rope more efficient.

The Reebok CrossFit Nano 3.0 retails for $130 and is available for both men and women at Sport Chek, Sports Experts and online at


Hashtag: #RCFNano3
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok 
About CrossFit
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.

CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network. 

For more information, please visit:

www.crossfit.com or

CrossFit is a registered trademark and 3,2,1..Go!, Fittest on Earth and The Sport of Fitness are trademarks of CrossFit, Inc. in the U.S.  and/or other countries.

Reebok’s newest shoes inspired by sports car tires

- January 28th, 2014

For those of you fitness enthusiasts who treat your body like a Ferrari, Lamborghini or any other luxurious four-wheeled machine of your choosing, you’re gonna get a kick out of Reebok’s latest offering — shoes inspired by “Z-rated tires found on exotic high-end sports cars.”


Sounds funny at first blush. But on further inspection, I love the concept. (Unfortunately, some days my body feels like an ol’ jalopy. But I digress.)

And I can report that there’s no mention of “vulcanized rubber” in the following press release.

Men’s Reebok ZQUICK available for $109.99


Reebok unveils the unnaturally quick ZQUICK collection

ZQUICK footwear collection design inspired by high performance z-rated racing tires

reebok_logoTORONTO — Leading fitness brand Reebok unveiled its latest running and training footwear assortment, the Reebok ZQUICK collection. This unique, natural motion product is inspired by the design of high-performance Z-rated tires found on exotic high-end sports cars. Z-rated tires are designed for use on cars that reach speeds in excess of 240 km/h with treads engineered for ultimate ground contact and the ability to rapidly move in and out of turns at high speed. The Reebok ZQUICK collection was also designed with these characteristics in mind.

The ZQUICK footwear collection includes the ZQUICK Run and ZQUICK TR models. Both shoes feature a unique foam compound and radically sliced geometry similar to that of a high-performance tire for ultimate ground contact and a lightweight, cushioned and more responsive ride. The underfoot grooves allow the midsole to flex and expand as the foot does, naturally increasing the edges in contact with the ground to allow rapid acceleration and easy control at high speed. For additional stability when accelerating in and out of turns, ZQUICK footwear feature a strategically placed nanoweb upper that keeps the foot supported and centred, providing enhanced control and stability so that the runner can move laterally with speed and quickness. Combined with a smooth, nearly seam-free upper for an irritation-free fit, the ZQUICK Run and ZQUICK TR provide a smooth, quick ride for any run or workout.

At Reebok, we are committed to designing innovative performance shoes for every athlete, no matter their preferred fitness activity or fitness level,” said Michael Rossi, vice president, Reebok Canada. “We want to help our consumers move out of their comfort zone – to try new fitness experiences that will allow them to achieve their fitness goals.”

The Reebok ZQUICK footwear collection is available for men and women at $109.99 and for kids at $79.99. The collection is available now at Sport Chek, Sports Experts and through

The men’s and boys’ ZQUICK offerings live as part of the Reebok SC87 collection, endorsed by NHL superstar Sidney Crosby.

The new Reebok ZQUICK commercial featuring Sidney Crosby can be viewed on Reebok Canada’s YouTube page. Additional content, such as training advice from Crosby’s personal trainer Andy O’Brien and a video explaining the science behind ZQUICK, can also be viewed there.

Reebok womens

Women’s Reebok ZQUICK available for $109.99

Hashtag: #ReebokSC87
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok

Don’t sweat the holidays

- November 25th, 2013

Reebok Holiday Gift Guide

There’s no need to sweat the holidays — Reebok is out with its Holiday Gift Guide.

Check it out HERE.

Reebok launches Canada’s first FitHub retail concept store

- October 11th, 2013

I’ll definitely be checking out this one-of-a-kind fitness store the next time I’m in Calgary (which could be sooner than later now) …


Reebok FitHub retail concept store at CrossIron Mills Mall, Calgary.

FOR IMMEDIATE RELEASE – October 10, 2013

Reebok gets Calgarians moving with the launch
 of Canada’s first FitHub retail concept

Reebok opens flagship Canadian store designed to inspire a fitness generation

Toronto, ON — Today, Reebok continues its mission to empower people to be fit for life with the launch of Canada’s first-ever Reebok FitHub retail concept store at CrossIron Mills, one of Calgary’s premier shopping destinations. Designed to inspire people to move, to train, to get fit and have fun doing it, the Reebok FitHub concept offers a new way of thinking about fitness and is the destination for those dedicated to living a fit lifestyle.

The retail store, which is the first of its kind to open in Canada, is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.

All FitHub staff are passionate about health and fitness and have a strong fitness background enabling them to work with customers to help them select the best products for their workouts, as well as provide training tips and general health and lifestyle advice.

We’re extremely excited to have opened the first Reebok FitHub retail concept in Canada,” said Michael Rossi, VP of Reebok Canada. “This new merchandising model is a great brand statement to prove Reebok’s commitment to getting people active. It will give the city of Calgary a full fitness experience like no other, inspire people to get moving and ultimately become a desirable destination for the fitness community.”

To encourage Calgarians to get active, Reebok will also be offering a range of inclusive sessions led by health and fitness experts from within the Reebok community. This will include a number of free weekly workouts at the FitHub, details of which will be available via the Reebok Community Board in-store.

The store is not just a shopping destination but is also designed to be a social hub for fitness communities. The Reebok Community Board is a place where customers can learn how to get involved with local events, discover new workouts and learn about local gyms and instructors. At the centre of the store is the ‘Fit Desk’, where fitness enthusiasts can learn about Reebok and its latest product technologies.

The store will carry pinnacle product from Reebok’s Fall/Winter 2013 collections specifically made for fitness. This premium footwear and apparel collections feature Reebok’s top-of-the-line technologies and materials, allowing for optimal performance and comfort.

Canada’s first Reebok FitHub concept store is part of an ever-expanding global network of concept stores, which includes the U.S., UK, Korea, Russia and Dubai. The growth in the number of FitHubs is more than just an expanding number of stores; it represents Reebok as a brand, aiming to empower people to get fit for life and to give them the tools they need to do this. Whether it is running, dance, CrossFit or yoga, Reebok aims to bring people together to experience fitness in a way that is different, challenging and rewarding.

For more information on Canada’s first Reebok FitHub please visit:


The store design takes inspiration from CrossFit boxes and the gym environment.

Additional notes about Reebok FitHub retail store at CrossIron Mills Mall:
Store facts:

  • Store measures 3,000 square feet
  • Just under 6,700 units of Reebok apparel stocked in store
  • Just over 2,700 pairs of footwear stocked in store
  • 700 units of Reebok accessories and socks stocked in store

Store Design:

  • The store design takes inspiration from CrossFit boxes and the gym environment including, fixtures that replicate gym equipment, audio tracks specially selected for workouts, genuine gym flooring construction and functioning plyometric jump boxes as seating
  • This is a true fitness hub, where Reebok encourages active try-on so the consumer can experience how the products will benefit them
  • The till features a Fit Desk for consultation about fitness training and appropriate product

Store Manager – Richard Tyrell:

  • Volleyball player: Three years of college volleyball for Sir Sandford Fleming College
  • Current member of the Men’s National Irish Volleyball Team
  • A fitness and health enthusiast, Richard has recently began CrossFit training and is looking forward to his first Reebok Spartan Race in 2014

Store Staff:

  • All staff have a fitness background and have been selected based on their experience in sports and retail

It’s not just a shopping destination — it’s also designed to be a social hub for fitness communities.


Hashtag: #ReebokCalgary

Twitter: @ReebokCanada

Facebook: Reebok

YouTube: Reebok

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

For more information, visit Reebok at