Pop quiz, hotshot!
Actually, this is a fun one from Reebok.
(FYI, my predominant answer was B.)
(Click to enlarge.)
Posts Tagged ‘Reebok’
Reebok Canada launches new Training collection
Reebok Live With Fire campaign shot with John Tavares, Matt Duchene and Maxime Talbot.
I had a ball working out with retired NHLers Scott Thornton and P.J. Stock, and retired CFLer George Savard, yesterday at Toronto’s Wychwood Barns as part of the launch of Reebok’s new Training collection.
But I’ve gotta admit I’m a tad sore today. Sigh.
I’ll be writing about my sweaty and breathless experience as soon as the swelling subsides.
In the meantime, here’s the official release from Reebok Canada:
FOR IMMEDIATE RELEASE – February 1, 2013
Reebok Canada launches new Training collection
TORONTO – As part of the new global brand inspiration Live With Fire, leading fitness company Reebok Canada launched a new off ice hockey training campaign featuring NHL stars John Tavares, Matt Duchene and Maxime Talbot. The campaign introduces the Reebok Training collection, a premium men’s apparel line designed for all types of workouts. Available at Sport Chek and Sports Experts across Canada, the Reebok Training collection includes hoodies, T-shirts, pants and shorts and is complemented by the TrainFlex DC shoe.
Reebok, a leading brand in both the Canadian and global hockey landscape, has become synonymous with high-quality, technical equipment made for use on the ice. The company’s new training apparel and footwear collection brings this same level of quality and consideration to ensure maximum performance off the ice.
“Success on the ice starts with commitment and dedication off the ice. Our hockey training campaign captures the passion and dedication of three of Canada’s elite NHL players and showcases their commitment towards preparing for their season. Our Reebok training apparel and footwear collection is designed to help enhance every fitness experience – whether you’re an elite athlete or just starting out. The Reebok Training collection will help consumers become a fitter version of themselves,” explained Michael Rossi, VP at Reebok Canada.
The Reebok Training apparel collection will appeal to athletes, casual and professional alike, looking for superior performance and comfort during training. The men’s Reebok Fitness STRNGTH Full-Zip Hoody ($69.99) is a pique knit long sleeve, full zip hooded top with a two-way center front zip and ribbed hem and cuff. With the Reebok Fitness STRNGTH Knit Pant ($64.99), this ensemble was designed for any kind of training, providing both moisture wicking and ease of movement.
The apparel collection also includes the Reebok Fitness PWR Speedwick Short ($39.99), fabricated with a low-pressure waistband with internal draw cord and inner leg gusset allowing for ample movements.
With the Reebok RealFlexTrainFlex DC shoe ($119.99), Reebok developed a new design to create a shoe specifically made for athletes so they can reach higher training performance levels during their workout. The unique design features multi-directional flex nodes and a dual composite outsole to provide natural motion, forefoot flexibility and heel stability for unlimited comfort. The iconic pivot points also provide ease of change in direction. A removable PU sock liner and extraordinary cushioning are designed to accommodate orthotics as well as a 3D Ultralite material for lightweight natural foot strike. To view the full collection of Fitness gear, please see the fact sheets attached.
Reebok’s new Live With Fire brand motto incites consumers to connect with the brand in an authentic way and to live their lives with passion, intent and purpose. While the new campaign uses pro hockey players to validate Reebok’s training positioning, the fitness company’s ultimate goal is to inspire Canadians to live a fit and healthy lifestyle and to Live With Fire in whatever they do. Reebok has launched a series of commercials featuring Tavares, Duchene and Talbot working out in the Reebok training apparel and RealFlex footwear collections. View the commercials online at http://www.reeboktraining.ca.
The Reebok Training collection is available at Sport Chek and Sports Experts across Canada.
Website: ReebokTraining.ca
Twitter: @ReebokCanada
YouTube: Reebok
Hashtag: #LiveWithFire
About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps.
For more information, visit Reebok at http://www.reebok.ca
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Website:http://www.edmontonsun.com/author/cary-castagna
Facebook:
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Working out NHL-style with Reebok
I’m off to Toronto for tomorrow’s launch of Reebok’s new men’s training apparel and footwear collection.
The major media event will feature an NHL-inspired pre-season workout led by George Savard, owner of Reebok CrossFit FirePower.
Former NHLers P.J. Stock and Scott Thornton are also expected to be in attendance.
P.J. Stock looks slightly less menacing during his appearances on Hockey Night In Canada.
Scott Thornton, cousin of current San Jose Shark star Joe Thornton, keeps fit post-retirement with CrossFit.
Check back to see how I make out.
In the meantime, here’s another really cool announcement from Reebok …
The Reebok Spartan Race series
Reebok and Spartan Race announce groundbreaking global partnership
Brands launch new collaboration with “Reebok Spartan Race Times Square Challenge” in NYC; a celebration of America’s newest sport: obstacle racing
TORONTO — Reebok, the global fitness brand, and Spartan Race, the world’s leading obstacle racing series, and Outside Magazine’s Best Obstacle Race in 2012, have announced a multi-year partnership. The collaboration marks Reebok’s commitment to one of the world’s newest and fastest growing sports — obstacle racing.
As part of the multi-year collaboration, Reebok will be the title sponsor for the global race series, and the official apparel, footwear and accessories supplier for the Reebok Spartan Race series. In addition, the Reebok Spartan Race will be featured in the brand’s upcoming global marketing campaign — the first time obstacle racing has been featured in a major campaign. Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in fall 2013.
The partnership was launched with a traffic-stopping live event in New York — The Reebok Spartan Race Times Square Challenge. Times Square’s first ever extreme obstacle race saw hundreds of contestants take part including actress/model Brooklyn Decker; former NY Giants All-Pro Tiki Barber; Spartan Race Champion Hobie Call; and Spencer Hendel, winner of the Obstacle Course event at the 2012 Reebok CrossFit Games. The Times Square course featured a 7 ft. wall climb, a mud crawl with barbed wire, a 10 ft. high Hercules Hoist, a 75 ft. sandbag carry, and other obstacles.
The tie-up between the two brands is built on shared values about the future of fitness. Reebok’s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. Spartan Race is the perfect partner to help spread this message. Founded in 2010, the race series expects to attract 500,000 athletes in 2013, up from 350,000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness. Spartan Race currently has more than 2.3 million “likes” on Facebook and is one of the fastest growing series in the sport of obstacle racing.
Spartan is a timed event series featuring races at three escalating distances in locations worldwide. The series culminates in a world championship finale with a prize fund of over $500,000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athlete to take part and engage in a new form of fitness.
“At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity”, said Matt O’Toole, chief marketing officer at Reebok. “Spartan Race is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people – to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.”
Adds Spartan Race founder Joe De Sena, “Reebok shares our vision — they think, act, and live exactly like we do down to the last detail. Both organizations believe that through fitness, ordinary people can realize their full potential and reap benefits throughout their lives. Reebok will help us expand globally, pursue our goals of making obstacle racing an Olympic sport, share the healthy living we promote, and rip people off their couches and do what human beings were made to do: run, jump, sweat and climb.”
About Reebok:
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games and main event partner and official apparel and footwear supplier for the 2013 Red Bull X-Alps. For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok
About Reebok Spartan Race:
Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions — with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.
You’ll Know at the Finish Line — A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.
Go to http://www.spartanrace.com/ for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit www.spartanrace.tv.
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Website:http://www.edmontonsun.com/author/cary-castagna
Facebook:
http://www.facebook.com/pages/Keeping-Fit-with-Cary-Castagna/106367266730
Reebok gets personal
I’ve worn plenty of Reebok shoes in my life, but this time it’s personal!
You see, I just ordered my own customized pair of Reeboks online (pictured above). What do you think?
Deciding on the ZigPulse training sneaker was a cinch because I’ve worn a pair of ZigTechs in the past and my flat feet appreciated the comfortable “Zig” technology.
Choosing a colour scheme, however, took some work. The fact is, I’m a tad indecisive on such matters. But after much deliberation, I opted for a conservative colour scheme — California Blue and Frenchy Blue.
As part of the shoe customization, there’s also the option to add text to the tongue and heel. But since “sexy” isn’t permitted, I went with the standard “Reebok.”
Early in the process, I was tempted to jazz up my creation with some attention-seeking colours such as Blazing Yellow, Max Orange or Acidic Green.
Check out this colourful creation.
Red shoelaces would’ve been a nice touch, too. Ah, maybe next time.
Watch for my review in the new year (shipping takes three to four weeks).
To design your own pair of Reeboks, visit www.Reebok.com.
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Press release:
YourReebok, your personalized shoe
Customizable Reebok shoes now available to Canadians
Toronto – Sneaker freaks across Canada will be happy to hear that they can now design their very own Reebok shoes through the new Canadian platform YourReebok. Available now to Canadians, Reebok’s innovative shoe customization technology will provide the opportunity to create and purchase one-of-a-kind shoes. The service has experienced great success in the United States, with over 2.8 million unique designs created.
YourReebok is a creative service that offers Reebok’s hottest silhouettes: the CrossFit Nano 2.0, the CrossFit Oly Lifter, the RealFlex , the ZigTech and the Pump Omni. The designer can personalize up to 23 different areas of the shoe with a choice of 19 colours, four materials and the option to add text. The fully customized shoes range from $99.99 to $189.99 depending on the style, materials and optional extras chosen. Shipping fee is $10 to Canada.
“At Reebok, we are committed to offering our customers an innovative shopping experience and the latest in performance footwear. We are very excited to bring the YourReebok platform to Canadians,” said Stewart Clark, brand leader at Reebok. “We want people to be able to personalize their workout by showing their own colours through their customized Reebok shoes.”
Canadians interested in customizing a pair of Reebok shoes can visit www.reebok.ca. YourReebok is available in Canada, the U.S. and Japan.
For the first time ever, Canadians are able to purchase a wide range of Reebok products, including YourReebok, through the online Reebok shop at www.reebok.ca.
Twitter: @ReebokCanada and hashtag #YourReebokca
Facebook: Reebok
About Reebok:
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.
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Website:http://www.edmontonsun.com/author/cary-castagna
Facebook:
http://www.facebook.com/pages/Keeping-Fit-with-Cary-Castagna/106367266730
Reebok CrossFit in Calgary
Good news for CrossFitters in Calgary.
Here’s the press release:
Reebok CrossFit in Calgary
Reebok announces partnership with CrossFit Ramsay
to offer CrossFit’s unique strength and conditioning program in Calgary!
CALGARY — Reebok, one of the world’s leading fitness brands, and Reebok CrossFit Ramsay (formerly CrossFit Ramsay), are pleased to announce their new partnership and commitment to providing CrossFit’s unique revolutionary strength and conditioning program in Calgary.
Reebok CrossFit Ramsay is part of the global network of more than 4,000 CrossFit boxes in 57 countries that provide people of all ages and fitness levels with the opportunity to change the way they experience fitness. Located at #2030 – 2600 Portland St. SE in Calgary, Alberta, Reebok CrossFit Ramsay gives local residents an opportunity to become part of the CrossFit community and join CrossFitters around the world who are forging elite fitness.
“Reebok and CrossFit are working together to change the way the world perceives and experiences fitness, and the partnership of Reebok CrossFit Ramsay gives Calgarians and beyond the chance to push themselves to get physically fit in a fun, community-oriented environment,” said Reebok Canada’s Brand Leader Stewart Clark. “Whether you’ve been going to the gym for years or you’re new to exercise, you’ll feel the difference the first time you walk into our Reebok CrossFit Ramsay box. The Sport of Fitness has arrived in Calgary!”
Ken Andrukow, owner of Reebok CrossFit Ramsay said, “We’re a real community, with people of all ages and abilities, working together to reinvent themselves. This partnership was born out of a shared vision to change the future of fitness.”
Reebok’s history of redefining fitness dates to the 1980s when it introduced the Freestyle, the first athletic fitness shoe for women, and Step Reebok, which pioneered the dance and aerobics movement. Reebok’s innovations in footwear and apparel technology are matched by its continued leadership in sports and fitness programming and partnerships with professional sports teams and leagues.
The CrossFit program is designed for universal scalability, making it the perfect fitness application for any committed individual regardless of experience. Every day at CrossFit boxes around the world, men and women of all ages, sizes and fitness levels have fun while they attack the “Workout of the Day” (or WOD, as it’s more commonly called) together, rooting each other onto completion or personal records. CrossFit workouts target and develop agility, balance, speed, power, accuracy, stamina, coordination, flexibility, strength and cardiovascular endurance in keeping with the CrossFit philosophy of “constantly varied, high-intensity, functional movement.”
Reebok CrossFit Ramsay is a 7,000-square-foot training facility offering CrossFit, strength and conditioning, and fitness training. Strong emphasis is placed on real-food nutrition to support elite training performance and weight loss.
Twitter: @ReebokCanada
Facebook: Reebok CrossFit Ramsay
Website: http://reebokcrossfitramsay.com/
About Reebok:
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.
About CrossFit:
CrossFit, Inc. is the world’s foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg and Lauren Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness. CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network.
For more information, please visit
www.crossfit.com, http://www.facebook.com/crossfithq or http://www.youtube.com/user/CrossFitHQ.
CrossFit is a registered trademark and 3,2,1..Go! and Fittest on Earth are trademarks of CrossFit, Inc. in the U.S. and/or other countries.
About Reebok CrossFit Ramsay:
Reebok CrossFit Ramsay is located in Calgary, Alberta. Owned and operated by Ken Andrukow, a former athlete of cycling and hockey, and Bryan Danard, CrossFit Ramsay has been the home of recreational and competitive athletes since 2001. For more information, please visit www.reebokcrossfitramsay.com.
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Website:http://www.edmontonsun.com/author/cary-castagna
Facebook:
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