For those of you fitness enthusiasts who treat your body like a Ferrari, Lamborghini or any other luxurious four-wheeled machine of your choosing, you’re gonna get a kick out of Reebok’s latest offering — shoes inspired by “Z-rated tires found on exotic high-end sports cars.”
Sounds funny at first blush. But on further inspection, I love the concept. (Unfortunately, some days my body feels like an ol’ jalopy. But I digress.)
And I can report that there’s no mention of “vulcanized rubber” in the following press release.
FOR IMMEDIATE RELEASE
Reebok unveils the unnaturally quick ZQUICK collection
ZQUICK footwear collection design inspired by high performance z-rated racing tires
TORONTO — Leading fitness brand Reebok unveiled its latest running and training footwear assortment, the Reebok ZQUICK collection. This unique, natural motion product is inspired by the design of high-performance Z-rated tires found on exotic high-end sports cars. Z-rated tires are designed for use on cars that reach speeds in excess of 240 km/h with treads engineered for ultimate ground contact and the ability to rapidly move in and out of turns at high speed. The Reebok ZQUICK collection was also designed with these characteristics in mind.
ZQUICK Run and ZQUICK TR
The ZQUICK footwear collection includes the ZQUICK Run and ZQUICK TR models. Both shoes feature a unique foam compound and radically sliced geometry similar to that of a high-performance tire for ultimate ground contact and a lightweight, cushioned and more responsive ride. The underfoot grooves allow the midsole to flex and expand as the foot does, naturally increasing the edges in contact with the ground to allow rapid acceleration and easy control at high speed. For additional stability when accelerating in and out of turns, ZQUICK footwear feature a strategically placed nanoweb upper that keeps the foot supported and centred, providing enhanced control and stability so that the runner can move laterally with speed and quickness. Combined with a smooth, nearly seam-free upper for an irritation-free fit, the ZQUICK Run and ZQUICK TR provide a smooth, quick ride for any run or workout.
“At Reebok, we are committed to designing innovative performance shoes for every athlete, no matter their preferred fitness activity or fitness level,” said Michael Rossi, vice president, Reebok Canada. “We want to help our consumers move out of their comfort zone – to try new fitness experiences that will allow them to achieve their fitness goals.”
The Reebok ZQUICK footwear collection is available for men and women at $109.99 and for kids at $79.99. The collection is available now at Sport Chek, Sports Experts and through www.reebok.ca.
The men’s and boys’ ZQUICK offerings live as part of the Reebok SC87 collection, endorsed by NHL superstar Sidney Crosby.
The new Reebok ZQUICK commercial featuring Sidney Crosby can be viewed on Reebok Canada’s YouTube page. Additional content, such as training advice from Crosby’s personal trainer Andy O’Brien and a video explaining the science behind ZQUICK, can also be viewed there.